In Part One, I talked about the first two stages of the messaging roadmap, ‘awareness’ and ‘interest’ and proposed tools for delivering tailored messages, as part of a communication strategy. In this article, I complete the loop by addressing the remaining two phases,...
Every B2B technology brand's PR programme will involve press interviews. In order to deliver a great press interview you need to feel confident when you speak to the media and, as with most things, preparation is key; indeed the 80:20 rule applies here to preparation...
Time and money are in short supply. These are the two things marketers universally agree upon and, as a result, you need to be sure that anything you invest in is going to pay returns. So, what can PR do for you that is worth investing your precious time and slender...
Here's a quick overview of why your business needs a communication strategy. You can find a full transcript below.A communication strategy saves you time and money whilst accelerating brand awareness and lead generation. It is a blueprint for how sales and marketing...
You’ve probably heard the saying, “Don’t put all your eggs into one basket.” It’s true in business and investing, but it’s just as true in public relations. For effective B2B PR, you need to use several techniques that all work together to form a cohesive strategy....
Crisis PR management, sometimes called crisis comms, refers to events over which you have little or no control, where there is an external agent at work such as a cyber attack, environmental disaster or a global pandemic but which has a direct impact on the...
If you are considering outsourcing your public relations (PR), then you’ll be looking at the pros and cons of commissioning a PR consultancy over managing your reputation in house. Here are 7 reasons why you should consider outsourcing your PR: 1. Focus: The benefit...
There are certain B2B PR strategies that have served businesses well for decades, like press releases and media relations. As far as these techniques will take you, most PR campaigns need a little something extra to push them over the edge and make them more...
BA = (M+C2) x (R+I)Brand awareness is the result of presenting your message consistently, in a way that is relevant, interesting and engaging to your target audience. Sounds easy right? What could possibly go wrong? Let’s break it down and have a closer look. MESSAGE...
You know that your company isn’t pulling in as much business as it could, but you don’t necessarily know why. Do people know about you and choose to do business elsewhere, or is it that they have never heard of you in the first place? For a company that services other...
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