EC-PR
An Innovative UK PR Agency
Your wildest dreams are within reach if you run fast enough. We run alongside our clients because you deserve a growth partner that moves as quickly as you do.
We are a PR agency dedicated to helping B2B tech companies build, grow, and manage their reputations. With a focus on data-driven results and ROI, we provide innovative PR expertise tailored to meet our clients’ unique needs.
EC-PR
An Innovative UK PR Agency
Your wildest dreams are within reach if you run fast enough. We run alongside our clients because you deserve a growth partner that moves as quickly as you do.
We are a PR agency dedicated to helping B2B tech companies build, grow, and manage their reputations. With a focus on data-driven results and ROI, we provide innovative PR expertise tailored to meet our clients’ unique needs.
PR with purpose
EC-PR’s mission is to harness the power of PR for the products and services we truly believe in.
We choose to work with engineering, science and technology businesses, people that deliver our quality of life, keep us safe, and are working to save the planet. It doesn’t take a genius to understand why we think their work deserves recognition, but it does need genius-level work to get brands into the public eye.
We’ll ensure you’re remembered. We drive trust, recognition and buy-in with key stakeholders involved in the buying cycle. And you? You’ll see business growth through quality, long-term relationships, and relevant conversations.
Every day, they enjoy:
- Premier positioning
- Credible and incisive thought leadership
- Category-leading brand awareness
How our energy empowers tech leaders
Tech deserves a special kind of PR. You need a high-energy approach led by proactive, senior executives. Great PR is about being up for the fight and watching for ways to outsmart the competition.
We deliver targeted, strategic content that resonates with your target audience. By being laser-focused on results, and looking to outmanoeuvre the rival clan, we keep your business ahead of the curve.
EC-PR is your competitive edge.
How our energy empowers tech leaders
Tech deserves a special kind of PR. You need a high-energy approach led by proactive, senior executives. Great PR is about being up for the fight and watching for ways to outsmart the competition.
We deliver targeted, strategic content that resonates with your target audience. By being laser-focused on results, and looking to outmanoeuvre the rival clan, we keep your business ahead of the curve.
EC-PR is your competitive edge.
The Power of Proactive PR
Waiting for events to happen puts you in pursuit mode. EC-PR would rather target the events, ready ourselves, and then pounce:
We set you up for split-second opportunities that will drastically multiply your reach.
By determining which industry nuances will differentiate you, you’ll fortify a distinctive voice that can be heard above the masses.
You’ll be prepared for any journalist or researcher that comes by your office, phone line, or email inbox.
These are merely a snapshot of our proactive actions!
The Power of Proactive PR
Waiting for events to happen puts you in pursuit mode. EC-PR would rather target the events, ready ourselves, and then pounce:
We set you up for split-second opportunities that will drastically multiply your reach.
By determining which industry nuances will differentiate you, you’ll fortify a distinctive voice that can be heard above the masses.
You’ll be prepared for any journalist or researcher that comes by your office, phone line, or email inbox.
These are merely a snapshot of our proactive actions!
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Show your brand’s mettle and grow it into its memorable, gorgeous potential.
Sharp Strategy
Communications are art and science. They inspire and also deliver on your business plan, when done right.
Time and time again, we see tech leaders struggle to reach the level of fame they deserve. The reason for this might be a lack of time or impetus. However, the most likely issue is a weak communication strategy.
Today, you can’t put all your eggs in one basket; your value proposition, sector priorities, target personas, messaging, placement, timing, visual presence and even your tone of voice are what will distinguish you from competitors. To be distinct as a brand, every one of these elements needs to be aligned.
We’re always ahead of the pack because our passion lies in developing creative, thought-provoking campaigns that resonate with your target audience to deliver measurable results. Here’s how we do that:
1. Shaping strategies: Communication alignment
Early in our relationship, we’ll work with you through Pathway. This – our unique communication strategy development approach – is split into 8 steps that align stakeholders with business objectives:
- The right people
- The commercial context
- Your value proposition
- Sector prioritisation
- Target personas
- Positioning statements
- Distinctive messaging
- Validating your strategy
As soon as your strategy is in place, we activate it.
2. Crafting Clarity: PR campaign planning
EC-PR plans where to hunt with you and scans the horizon for the best flock of opportunities.
Our 150 cumulative years of experience taught us that a PR campaign’s success depends on a thorough approach to planning. So, we developed Activate.
Media benchmarking, a Brilliant Ideas Bank, selecting the balance of high-trust and low-trust media channels, and media training for your spokespeople are all elements that make brands the king of their jungle.
By your side, we develop storylines that speak to your ideal audience, we train your spokespeople in the killer instinct, map out the media landscape and build your bespoke press lists.
3. Realising Reach: PR Campaign Delivery
Earned media is our prey. The bait? We call it the EC-PR Brilliant Ideas Bank.
Through messaging deep-dives and meticulous prowling of your industry, our team curates a bank of ideas that diagnose your audience’s problems and signals your offering as the solution.
Our PR delivery approach focuses on getting you outcomes that demonstrate a clear return on investment. EC-PR makes you visible, valued, and understood amongst the people who matter.
Stop floundering among the masses. With EC-PR’s 3-step plan, you’ll slay those commercial goals.
Energetic Execution
Your plan is alive and kicking. Now, our extensive network comes into play.
We approach target publications with brilliant ideas and show them how they will upgrade their content.
As soon as their editor is on board, EC-PR’s team gets into research mode: We interview your in-house subject matter expert, we create outstanding content that matches each individual publication’s style guide, and we work with your team to dot every ‘i’ that your internal approvals require.
Energetic Execution
Your plan is alive and kicking. Now, our extensive network comes into play.
We approach target publications with brilliant ideas and show them how they will upgrade their content.
As soon as their editor is on board, EC-PR’s team gets into research mode: We interview your in-house subject matter expert, we create outstanding content that matches each individual publication’s style guide, and we work with your team to dot every ‘i’ that your internal approvals require.
Success Lies in Accountability.
It’s a firm EC-PR belief that every campaign should be tracked, analysed, and optimised to deliver maximum impact. Our team maintains open and regular communication with you. We update you on progress, changes in your industry, and any resulting pivots that need to be made for even greater results.
Accountability to our clients is essential for delivering long-term value. That’s why we provide you with weekly and monthly reports that detail the results we’ve achieved.
When you trust us with your PR strategy, we’ll hunt down every opportunity to deliver measurable outcomes that align with your business objectives.
Giving exceptional people and brands a voice is our reward — yours will be verifiable results. Get in front of the right eyes and sharpen your media instincts with EC-PR in your corner.
Success Lies in Accountability.
It’s a firm EC-PR belief that every campaign should be tracked, analysed, and optimised to deliver maximum impact. Our team maintains open and regular communication with you. We update you on progress, changes in your industry, and any resulting pivots that need to be made for even greater results.
Accountability to our clients is essential for delivering long-term value. That’s why we provide you with weekly and monthly reports that detail the results we’ve achieved.
When you trust us with your PR strategy, we’ll hunt down every opportunity to deliver measurable outcomes that align with your business objectives.
Giving exceptional people and brands a voice is our reward — yours will be verifiable results. Get in front of the right eyes and sharpen your media instincts with EC-PR in your corner.
Our Case Studies
We work closely with our clients to understand their unique challenges and goals, and develop tailored strategies that deliver measurable results.
Our case studies showcase a range of successful projects, including increasing brand awareness, generating leads, and establishing thought leadership in their respective industries.
Our experienced PR professionals have a wealth of knowledge and expertise, which they bring to each project, ensuring that our clients receive the best possible service. We use a data-driven approach to track and measure the success of each campaign, providing our clients with clear and transparent reporting.
Whether you are a start-up or an established business, our case studies demonstrate the value of effective PR and the impact it can have on your business.
Industry Insights
Our team of PR experts stay up-to-date with the industry developments and emerging trends, to help our clients stay ahead of the curve.
Through our Industry Insights section, we provide you with the latest analysis on key topics affecting the B2B tech industry in various sectors including cybersecurity, maritime, insurtech, and more. Our insights are based on extensive research and our team’s deep understanding of the B2B tech industry. We bring you insights from a range of experts, including our own team members, industry leaders, and academics, to provide you with a well-rounded perspective on key issues.
Imagery Matters. Why visuals wield power in commanding press coverage
Seven ways images release your brand might! Here are the reasons how images benefit your business, through PR and all your content creation.
Sustainability Live London: PR & communications challenges for green tech
This week, our Managing Director, Lorraine Emmett, and Senior Account Manager Rachel Emmett (same surname though...
SEO & PR – How to use SEO and PR together for maximum effect
How should you integrate your SEO and PR for maximum impact? We look at how they intersect, themed content creation and beautiful backlinks.
Using AI Tools in PR – 3 mistakes to avoid
In B2B communications, as in most other industries, the integration of cutting-edge technologies has become essential...
Imagery Matters. Why visuals wield power in commanding press coverage
Seven ways images release your brand might! Here are the reasons how images benefit your business, through PR and all your content creation.
Sustainability Live London: PR & communications challenges for green tech
This week, our Managing Director, Lorraine Emmett, and Senior Account Manager Rachel Emmett (same surname though unrelated), headed to Sustainability Live London. Their mission? To delve deep into the realms of Green Tech, engaging with industry experts to uncover...
Using AI Tools in PR – 3 mistakes to avoid
In B2B communications, as in most other industries, the integration of cutting-edge technologies has become essential for crafting compelling narratives and maintaining a brand's reputation. Among these innovations, AI tools like Bard and ChatGPT have emerged as...
A PR freelancer’s experience of working with EC-PR
Gina Hollands has worked in the PR industry for 20 years. In December 2022, she left a senior position in a PR agency to go freelance. EC-PR was one of her first clients. Here she shares what it was like to join the EC-PR team as a PR freelancer.What was your...
