BACKGROUND Founded in 2013, ITPEnergised is a world leading consultancy providing energy, environmental, engineering, technical advisory and renewables asset management services on thousands of projects at all scales, in more than 150 countries. Problem Lack of...
ITPEnergisedB2B PR Case Study - energy & environment
Founded in 2013, ITPEnergised is a world leading consultancy providing energy, environmental, engineering, technical advisory and renewables asset management services on thousands of projects at all scales, in more than 150 countries.
Lack of clarity and consistency in marketing communications with energy and environment target audiences
With an ambitious and visionary Managing Director at the helm, Jonny Clark was focused on growing the business but recognised that to do so, there were aspects of the business that required attention. Particularly, the absence of a clearly defined communication strategy meant that there was a lack of consistency across the organisation when communicating with its target audience both in how it differentiates itself and why customers should care.
Communication strategy, stakeholder research and B2B PR campaign planning
3 target personas;
This strategy now forms the backbone, to inform and guide all marketing communications moving forward.
To ensure the communication strategy is aligned with customers’ perceptions, EC-PR also conducted validation research amongst a small group of ITPE’s external stakeholders.
“Thanks to EC-PR’s support, we now have a blueprint which clearly defines how sales and marketing are going to assist us in delivering the business plan, providing us with clarity as to where we need to invest our resources for greatest impact. We now feel a sense of empowerment and it has renewed passion and pride in what makes the ITPE brand so special.”
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