Context ITPEnergised believes passionately about the world’s transition to net zero. It has unparalleled experience providing renewable energy and environmental consulting services on over 2500 small to large scale projects in more than 150 countries.Challenge...
Messaging development Articles
An effective apology – How to use B2B PR when saying sorry
Never mind saying it with flowers...brands need to work on saying sorry just with words! When corporations mess up, you hear about it in the press and on social channels but the topic often boils over due to the terrible excuses given and failure to take...
How to find your voice in defence tech PR
The defence sector is not short of subject matter For defence companies, when it comes to choosing your desired thought leadership topics, you're never short of opportunities. Autonomous operations, AI and machine learning, cyber security, drone warfare, climate...
How to solve a problem like… brand visibility and engagement
For companies, particularly SMEs, looking to break into new territories for the first time, opening those doors, grinding the gears, and building the relationships will be time and resource intensive; often made even tougher due to a lack of brand visibility and...
AzteQ – IT Services PR Case Study
Context When EC-PR approached AzteQ in 2019, it was operating as three separate technology businesses, comprising a managed services element, user adoption specialist and an ICT support provider. The three companies had been merged just before the outbreak of...
Seven steps to creating a strategic PR plan
A strategic PR plan can help you move beyond rushed press releases and piecemeal media placements to get real results from your PR efforts. To get started, simply follow these seven steps:Step one: Set a benchmark for your strategic PR plan The first step in the...
Blu Wireless Tech PR Case Study
Context Blu Wireless is disrupting the market with ultra-fast and seamless 5G mmWave solutions engineered for emerging connectivity needs – from smart city networks to connected vehicles and high-speed transport. Blu Wireless works with integrators, manufacturers and...
Socura Cybersecurity PR Case Study
Context Socura offers a Threat Detection and Response managed service, often referred to as MDR. The service acts as an extension of clients’ in-house capability and is operated by a team of highly experienced security experts. Socura’s analysts work in partnership...
ITPEnergised Environment PR Case Study
Context Founded in 2013, ITPEnergised is a world leading consultancy providing energy, environmental, engineering, technical advisory and renewables asset management services on thousands of projects at all scales, in more than 150 countries. Challenge Lack of clarity...
The role of personas in your B2B PR strategy
Personas – an essential element of impactful communications Effective communication is based on an in-depth understanding of your customer base. You need to know who your customers are and which channels they use to stay informed. You need to uncover their fears, pain...
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