Half of B2B buyers rank trust above price. Click here to learn how to earn trust early and turn interest into deals.
Tech PR changes fast. What worked last year might not cut it today and tomorrow's challenges demand fresh thinking. But future-proofing your PR strategy means much more than just keeping up with your competitors and their trajectory. In our sixth blog of our Lean Tech...
Trust has always mattered in B2B — but now it decides business outcomes. According to The Trust Advantage, a study carried out by EC-PR of over 200 senior technology buyers across sectors including defence, cybersecurity and manufacturing, trust now ranks above price...
You can do everything right. Clear messaging, technically brilliant product and a fair price. And yet, you still lose the deal. This is a situation that many companies face on a regular basis, and they’re left trying to find impossible answers to questions: “Was the...
Lengthy buying journeys are one of the most common frustrations for sales leaders. A deal may be moving in the right direction, only to stall as buying groups hesitate, seeking more information or simply failing to align. This may look like indecision, but it is often...
A vendor can offer the right solution at the right price and still lose the deal. That reality leaves many companies questioning how that is even possible. The reason is rarely technical. Buyers often walk away because they do not trust the company behind the...
Effective risk management isn't just a safeguard, it's a strategic imperative for sustainable brand growth. While cost-cutting measures may seem attractive in the short term, they can undermine your brand's long-term success if not carefully evaluated. In the fourth...
When budgets tighten, it’s tempting to prioritise short-term savings over long-term strategy. But in PR, cutting corners can cost you more than you save, especially when B2B buyers spend just 17% of their time with suppliers, relying instead on digital research and...
A front-page feature might feel like the pinnacle of PR success, but without credibility, it carries little weight. For B2B tech companies, where buying cycles are long and decisions involve multiple stakeholders, being seen as a trusted authority is far more valuable...
In the second blog of our lean B2B tech PR series, Account Manager Charlie Castillo unveils why strategic shortcuts are the savvy marketing leader's secret weapon. As budgets continue to shrink across B2B tech, these practical approaches can help you deliver...
How to use AI in public relations effectively (without damaging your reputation, or putting off journalists). There are incredible strengths and pitfalls in using AI tools in PR. PRs need to embrace the efficiencies of artificial intelligence to keep pace with...
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