It may surprise you to learn that many marketing leads are unclear as to how or where PR should fit into a marketing strategy and as a result struggle to create the business case to secure appropriate budget approval. Most marketers would like to be proactively...
Integrated PR Articles
How does the PESO model help with an integrated PR approach?
Why an integrated PR approach will maximise the outcome of your PR activity Every PR and marketing professional want their campaigns to go with a bang. But achieving the holy grail of shared PR and marketing goals - creating brand awareness, engaging customers and...
Four steps to successful integrated PR (& Marketing) for 2022
What is integrated PR and why has it matured now? Integrated PR is PR you wrap around your marketing activities to create impact and effect. It is a multi-channel approach that broadens your reach and makes your budget work harder by delivering your comms through the...
It’s beginning to look a lot like… an online shopping Xmas
Cold mornings, misty afternoons, big jumpers and large tea pots. The winter is drawing in and our thoughts are turning to Christmas. With supply chain and logistics challenges dominating national news, as consumers we’re conscious of the need to start our festive...
A Comprehensive Glossary of AR and PR Terms
More than just a basic glossary, this blog gives you an introduction to our most used AR and PR terms. It’s thorough. We explain what different terms mean and outlined the key attributes of each term and, where appropriate, explained its purpose. Browse the blog or...
Seven steps to creating a strategic PR plan
A strategic PR plan can help you move beyond rushed press releases and piecemeal media placements to get real results from your PR efforts. To get started, simply follow these seven steps:Step one: Set a benchmark for your strategic PR plan The first step in the...
How Can PR Support My SEO?
SEO and PR are important functions for businesses, and both fall under the broad umbrella of marketing. For some, that may be where the association ends but for businesses looking for maximum success when it comes to reaching audiences and boosting their reputation,...
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