Seven ways images release your brand might! Here are the reasons how images benefit your business, through PR and all your content creation.
Communication Strategy Articles
Successful PR requires a well-formed, clear Communication Strategy.
We at ec-pr believe in an integrated approach to PR, which goes hand-in-hand with the full range of marketing activities. In order to make this a success, your organisation needs a communication strategy that provides clarity of approach.
Indeed your comms strategy will become the backbone to inform and guide all marketing communications moving forward, including the Public Relations activity.
If your organisation’s marketing is operating on a tactical level instead of a strategic one, ec-pr can help your marketing team regain control of your brand and marketing strategy.
More Communication Strategy Articles
Sustainability Live London: PR & communications challenges for green tech
This week, our Managing Director, Lorraine Emmett, and Senior Account Manager Rachel Emmett (same surname though unrelated), headed to Sustainability Live London. Their mission? To delve deep into the realms of Green Tech, engaging with industry experts to uncover...
Seequent – Thought Leadership Roundtable Case Study
Home · Case Study · SeequentSeequent elevates brand awareness Headquartered in New Zealand with global reach, Seequent is the specialist subsurface software company within Bentley Systems. Seequent builds world-leading subsurface software, helping create a better...
How to write a communication strategy: a business guide
8 steps to a winning communication strategy Never take communication strategy development lightly, it’s pivotal to the realisation of your business plan. A communication strategy states how you will deliver on business goals from a marketing perspective. Knowing how...
How should you use AI in crisis management?
Crisis management is a critical function for companies, whether they’ve invested in an in-house public relations (PR) team or a PR agency. In 2023 many are wondering if crises could be averted with the use of machine learning and artificial intelligence (AI)...
The Secret Superpower Behind Great PR – a Brand Communication Strategy
There is a secret to effective public relations that creates consistently strong results. If you’re looking to build great brand awareness and unshakeable credibility in your target marketplace, then your ears should be pricking up right now. We need to talk about...
How much does PR cost in 2023-24
The cost of tech PR services in the UK can vary based on several factors, including the complexity of the project, the scope of work, the reputation and experience of the PR agency, and the duration of the engagement. In this blog we aim to provide you with specific...
The Sussexes: an abject lesson in the value of brand and reputation management
The Sussexes have lost their Podcast and Spotify contracts - the reasons given are around the quality and quantity of their content. They are apparently lazy and unproductive: “f*cking grifters” I believe was the expression used by a Spotify Exec. I’ve expressed...
How PR agencies manage business reputation
The power of perception. Reputation is all about perception. Reputation is how you are perceived in the minds of others. It results from what you say, what you do and what is said about you.What affects business reputation? Words and behaviour. Words - your message,...
The unexpected benefits of using LinkedIn
From new clients to real-life friendships If you work in the business to business (B2B) world, you’ll know that many businesses view LinkedIn as a crucial pillar of their engagement strategy. Companies use LinkedIn to raise awareness, demonstrate their value and...
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