Recently our Client Service Director, Liz Churchman, featured in a PR Moment article, Ten Top Tips for Writing in PR, in which she highlighted the importance of doing your background research. Writing well in PR, and especially technical PR, requires a firm grip on...
Technical Authorship Articles
Tehnical authorship is difficult to get right, so it’s important to choose a PR agency that is experienced and successful when creating new documentation that treats technical subjects. ec-pr is adept at transalating technical content into customer-friendly language, be it for internal or external customers.
BMT Highly Autonomous Warship Technologies – PR Campaign launch at DSEI
Context BMT’s ‘Highly Autonomous Warship Technologies’ (HAWT) offers a vision for the future of increasingly autonomous naval operations, underpinned by safe, secure and available lean-crewed warships. The company has conducted extensive research in collaboration with...
Public Relations and the dark funnel – editorial is the link you’re missing
Editorial helps people develop a relationship with your company through a process of discovery Some advertising slogans are so well-known that they’ve become common parlance. From KFC’s It’s Finger Lickin’ Good to Nike’s Just Do It or Rice Krispie’s Snap, Crackle and...
ITPEnergised: Net Zero Thought Leadership Campaign
Context ITPEnergised believes passionately about the world’s transition to net zero. It has unparalleled experience providing renewable energy and environmental consulting services on over 2500 small to large scale projects in more than 150 countries.Challenge...
Think Thought Leadership is too time consuming? Let a technical author do the hard work for you
Are you one of the 90% of marketers whose top marketing priorities is brand awareness? If so, then a thought leadership strategy is probably not far from your thoughts. It’s one of the most effective ways you can set about securing share of mind, promoting your...
No industry is too complex for PR
If you’re a marketer working in an industry such as engineering, science or technology - you not only have to deal with all the resourcing challenges that face marketers universally, but you have the added issue of having to create intelligible, interesting and...
Building a competitive advantage with B2B PR white papers
A strong B2B PR strategy needs to facilitate opportunities to position you as a genuine leader in your industry. One beneficial way to do this is to create more in-depth, forward-thinking content such as B2B PR white papers.What is B2B PR white paper in marketing?...
Lifelong Learning Launch Case Study
Lloyds Maritime Academy Case StudyBACKGROUND Following the development of its communication strategy which now forms the backbone of all marketing communications, Veronica Araujo, Head of Performance Marketing at Lloyd’s Maritime Academy recognised the importance of...
Five characteristics of a great thought leader
Insight 2020 identified that thought leadership is a key priority for marketers, it also appears to be a bit of a sweetheart subject in the marketing press right now so I thought it would be useful to provide some insight into the ‘how’ and ‘who’ of great thought...
Defence – Customer Magazine Case Study
Producing high-quality content that makes compelling readingRequirement Focus is the customer magazine for the BMT group of companies, a global multi-disciplinary maritime engineering consultancy, serving clients in the energy, transport and defence sectors. Produced...