Tehnical authorship is difficult to get right, so it’s important to choose a PR agency that is experienced and successful when creating new documentation that treats technical subjects. ec-pr is adept at transalating technical content into customer-friendly language, be it for internal or external customers.
Marketing teams, passionate about their technology's capabilities, frequently overlook a defining reality: even in the most technical of markets, it's the human connection that truly drives engagement. The challenge isn't the quality of the tech, it's how its value is...
A strong B2B PR strategy needs to facilitate opportunities to position you as a genuine leader in your industry. One beneficial way to do this is to create more in-depth, forward-thinking content such as B2B PR white papers.What is B2B PR white paper in marketing?...
Home · Case Study · ITPEnergisedThe Net Zero Heroes Believing passionately about the world’s transition to net zero, ITPEnergised is a team of technical consultants who work with their clients to deliver renewables asset management services and expert advice on all...
Recently our Client Service Director, Liz Churchman, featured in a PR Moment article, Ten Top Tips for Writing in PR, in which she highlighted the importance of doing your background research. Writing well in PR, and especially technical PR, requires a firm grip on...
Editorial helps people develop a relationship with your company through a process of discovery Some advertising slogans are so well-known that they’ve become common parlance. From KFC’s It’s Finger Lickin’ Good to Nike’s Just Do It or Rice Krispie’s Snap, Crackle and...
Home · Case Study · BMT GroupDistinction in Defence BMT is a maritime-orientated high-end design house and technical consulting firm driven by a passion for solving complex, real-world problems. Their ‘Highly Autonomous Warship Technologies’ (HAWT) offers a vision for...
Are you one of the 90% of marketers whose top marketing priorities is brand awareness? If so, then a thought leadership strategy is probably not far from your thoughts. It’s one of the most effective ways you can set about securing share of mind, promoting your...
If you’re a marketer working in an industry such as engineering, science or technology - you not only have to deal with all the resourcing challenges that face marketers universally, but you have the added issue of having to create intelligible, interesting and...
Home · Case Study · Lloyds Maritime AcademyShipshape Media Engagement Lloyd’s Maritime Academy, a subsidiary of Informa Plc, offers an enormous portfolio of online training resources to maritime professionals worldwide.Lloyds Maritime Academy Case Study (brand...
Insight 2020 identified that thought leadership is a key priority for marketers, it also appears to be a bit of a sweetheart subject in the marketing press right now so I thought it would be useful to provide some insight into the ‘how’ and ‘who’ of great thought...
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