ITPEnergised: Net Zero Thought Leadership Campaign

EC-PR helped ITPEnergised create brilliant net zero thought leadership that secured top-tier editorial articles

Context

ITPEnergised believes passionately about the world’s transition to net zero. It has unparalleled experience providing renewable energy and environmental consulting services on over 2500 small to large scale projects in more than 150 countries.

Challenge

Following the development of a clearly defined communication strategy, the ITPEnergised leadership team understood that to build brand awareness amongst their target audiences and, in turn, fill their sales funnel, they would need to execute a comprehensive earned media campaign. This would take shape as a thought leadership programme drawing on the key messages that had been defined in the communication strategy and providing a platform for ITPEnergised’s voice to be heard.

However, ITPEnergised’s subject matter experts were time poor and relationships with existing trade media were limited. With a 100% performance guarantee of securing thought leadership coverage and over a decade of experience of working with its target trade media, ITPEnergised turned to EC-PR.

Approach

In partnership with ITPEnergised’s subject matter experts, EC-PR facilitated the creation of a Brilliant Ideas Bank, a repository of strategically aligned ideas that would form the basis of editorial-driven net zero thought leadership articles – ideas which would allow ITPEnergised to showcase its knowledge and insight on the challenges its target audiences were facing.

ITPEnergised ITPE logo

“EC-PR never fails to deliver. Their approach to thought leadership, both in terms of crystalising our initial ideas and then drafting good quality content, is second to none. Given how time-poor our subject matter experts are when it comes to PR, it was a breath of fresh air to have the EC-PR team support us and deliver some great coverage in our target media. We’re looking forward to our next campaign to continue improving our share of voice on key net zero and ESG issues.”

Ruth Fain

Associate Director, ITPEnergised

Results

100% placement of articles in target media

Top-tier coverage in Investment Week, Energy Voice, the Renewable Energy magazine and Offshore Wind Journal

Results in detail

Leveraging its experience of the fundamentals of a ‘strong’ editorial idea, the EC-PR team was able to provide technical authorship and draft content for ITPEnergised, and then secure 100% placement of ideas, resulting in net zero thought leadership coverage in top tier media including: Investment Week, Energy Voice, the Renewable Energy magazine and Offshore Wind Journal.

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Environment PR

EC-PR is a B2B PR agency specialising in Technology PR, with a proven track record working within the Energy and Environment industries. Read more about our Environment PR offering here.

 

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