Context BMT’s ‘Highly Autonomous Warship Technologies’ (HAWT) offers a vision for the future of increasingly autonomous naval operations, underpinned by safe, secure and available lean-crewed warships. The company has conducted extensive research in collaboration with...
Event Publicity Articles
How to write a b2b news release that editors want to run
In order to write a b2b press release that editors want to run you need to understand how a press release can add value to your business as well as what editors are looking for. In this blog we give you all the information you need to write strong news material that...
Concirrus – Fintech PR Case Study
Context UK Fintech enabler Concirrus came to EC-PR to supercharge its brand awareness and launch its Quest insurtech platform to the marine insurance industry. The Quest platform accesses and interprets wide-ranging datasets, combining them with historical claims...
SMM Fair 2018: What I learnt in 25,000 steps
Whilst preparing for SMM Fair 2018, I was fully aware that it was a big show; you only need to look through the exhibitor list to understand that. But it’s only once you’re there and in the thick of it that you truly appreciate the sheer magnitude of what is certainly...
Event Publicity: The Gold Standard guide – FREE DOWNLOAD
Get the most out of your industry events A valuable guide for marketers and business leaders Our guide will help you skyrocket your event publicity. Trade shows and exhibitions are still one of the most effective ways for your company to network...
Posidonia 2018: A three-day whirlwind
When Lorraine and I first discussed going to Posidonia this year, we couldn’t quite believe that in the decade of working within the maritime sector, we were still ‘Posidonia virgins’. At last, the stars aligned (or should I say diaries) and 2018 was going to be the...
Event Publicity: The Post-Show Follow Up
It's post-show - the event is over folks… the attendees have left and the doors on your event are firmly closed. Now, it’s time to relax with a well-earned cuppa and some tasty biscuits. Don’t get too comfortable though. Just because your event is over doesn’t mean...
Event Publicity: Handling the unexpected
You’ve prepped your ice-breakers, the Press Releases are printed out and you’ve got your contacts details all programmed in your phone. Now to prepare for the unexpected. If a journalist happens to come by the stand unexpectedly or asks a question that is sensitive...
Event Publicity: Networking with the media like a pro
Trade shows and exhibitions are all about making connections - networking. Whether that is meeting new people or strengthening existing relationships, your role is to engage with your industry’s media and deliver a story. Be confident with your messaging and...
Event Publicity: Your Countdown to Trade Show Success
This blog is part of our series Event Publicity: The Gold Standard. For a FREE DOWNLOAD of our full guide, with handy checklists to keep you on track and space to scribble down your creative thoughts, please email [email protected] Trade shows and exhibitions are...
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