Event Publicity Articles

Are you hoping to attend an industry event, a trade fair, or a business conference in the next year or so? If yes, then do you know why?

Forgive us if that seems like an impertinent question. It’s simply that many, many people will attend Trade Events next year and beyond without having clearly defined objectives of what they want out of it.

We know from experience that planning event publicity, setting up meetings in advance and having defined goals will pay back the cost of attending or exhibiting.

In the posts below we take you through event preparation, PR activity during the show, and following up your leads afterwards. Then, take some time to flesh out what you want to achieve and plan steps of how you’re going to do it. We have an invaluable guide to help you.

Download our Event Publicity Gold Standard Guide here free.


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