We are adept at finding nuggets of news suited to your industry audience, and make it appealing to the editors in your news media.
In order to write a b2b press release that editors want to run you need to understand how a press release can add value to your business as well as what editors are looking for. In this blog we give you all the information you need to write strong news material that...
A good PR strategy relies on a diverse number of techniques and many types of media. Without a doubt, getting your name and message into the news has some of the greatest potential for your business. Getting into the news isn’t easy, though. That’s where B2B PR news...
How to maximise the impact of your news release An essential guide for marketers This practical download is a step by step guide to creating and publicising your company news release. Using our guide will ensure that you maximise every...
Does our defence procurement process need to be more flexible and agile? The end of this week marks the deadline for industry to submit their proposals for the design phase of the UK Royal Navy’s Type 31e frigate requirement. As much as you can understand the reasons...
Want to get more out of your cybersecurity PR? Read this.
It’s only 8 weeks until Seawork International, the ‘go to’ event for the commercial marine and workboat market. So, if your organisation is exhibiting, now is the time to work out how you are going to make a splash in the press. Seawork benefits from a number of...
Improving an organisation's communication effectivenessRequirement The incoming Chief Executive believed that the communication functions of the RHA were falling short of acceptable standards required of a trade organisation and commissioned Lorraine Emmett to conduct...
Acting as part of your team we seek out news from all part of your organisation and prepare it for the media. News Management Acting as part of your team we seek out news from all part of your organisation and prepare it for the media. A regular flow of news about...
The tangible outcome of the Messaging Lab is a fully-validated communication strategy which is aligned to your sales requirements including: a value proposition, segment prioritisation, target personas, positioning statements and messaging.
The Messaging Lab comprises a series of structured workshops and consultancy engagements that deliver actionable insights comprising:
– focuses on developing and evidencing your value proposition, segmentation priorities and target personas.
This process hones your understanding of potential target segments in order to decide which ones to proactively address. It ensures we know who we are engaging with and why; better targeting reduces waste and promotes marketing/sales collaboration.
– concentrates on forming and refining your positioning statements and messaging.
This helps you to save time and money by providing focus and specificity, rigour protects reputation against false or loose claims and elevates the communication.
It ensures that compelling messaging is developed for every stage of the buying cycle for each persona with whom you wish to engage.
– Comms strategy research with external stakeholders
This ensures the strategy is the best it can be, peer feedback is considered and on-boarded or actively rejected. Several iterations of the comms strategy may follow to ensure the strategy fits and resonates both with external stakeholders and sales and marketing stakeholders.
Once you have your strategy, we need to activate it by introducing it to the wider team, embedding it amongst stakeholders and making sure the available Marcomms tools are updated and aligned. There are six key tools in The Forge, which can be selected according to individual client needs:
…and to complete the package here’s a summary of our PR delivery process – The Bee Hive.
