NEWS MANAGEMENT

Acting as part of your team we seek out news from all part of your organisation and prepare it for the media.

A regular flow of news about your developments and achievements shows you are an active operator in your market.

We make sure these stories are visable in the places where your customers seek out infomation.

“The team proved to be a reliable extension of our in-house marketing department; developing, securing and delivering high quality media coverage which supported our business objectives both tactically and strategically”
Phil Hagen

Managing Director

Good coverage

Regular news in the media which announce contract wins, new products and services, events and so on demonstrates to your target audiences that you are a dynamic and successful business. Despite press releases being at the heart of the field of Public Relations, it still amazes us how PR companies can get them so wrong!  We have a proven track record in crafting newsworthy stories for our clients which not only convey the organisation’s key messages, but spark interest with the media channels we target.

Structure matters

A news release should always start with a short informative title. It should comprise a series of short informative paragraphs. The subject of the release should be introduced in the first paragraph providing the most important piece of news. The paragraph should be written so that it could stand alone as a short news item.

The second and subsequent paragraphs should be succinct comprising short intelligible sentences which elaborate on the information given in the first paragraph. It should be possible to edit the news release from the bottom up, paragraph by paragraph – so each paragraph should be complete in itself.

If the press release is considerably over a page in length, the paragraph or sentence should not be split.

Personally available

Anyone quoted in the copy should be available for interview or comment after the release has been sent out. There’s no point in positioning someone as a spokesperson if they’re on holiday.

The end of a release should always be clearly indicated and editorial contact details provided. Every release should be accompanied by two or three good quality photographs.

Finally, and most importantly, a news release must always be sent to named media contacts never info@, news@ certainly not features@

Transport – Communications Audit Case Study

TRANSPORT - COMMUNICATIONS AUDIT Improving an organsisation's communication effectiveness Requirement The incoming Chief Executive believed that the communication functions of the RHA were falling short of acceptable standards required of a trade organisation and...

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GUARANTEED PERFORMANCE

Being in the right place at the right time…We will deliver feature length coverage to your target press…or your money back