At ec-pr we are experts in helping businesses get the most out of Trade Fairs, Events and Conferences.
In the posts below we take you through event preparation, PR activity during the show, and following up your leads afterwards. Don’t make your trade events an expensive and fruitless showpiece. At ec-pr we know from experience that planning event publicity strategically will pay off.
Now, take some time to flesh out what you want to achieve and plan steps of how you’re going to do it. We have an invaluable guide to help you. Download our Event Publicity Gold Standard Guide here free.
Back out, doing what we do best It feels like a long time since we’ve been able to join clients, colleagues, journalists and friends face-to-face at a trade show. As PR professionals, so much of our role revolves around our interactions with people, engaging with our...
Home · Case Study · BMT GroupDistinction in Defence BMT is a maritime-orientated high-end design house and technical consulting firm driven by a passion for solving complex, real-world problems. Their ‘Highly Autonomous Warship Technologies’ (HAWT) offers a vision for...
Whilst preparing for SMM Fair 2018, I was fully aware that it was a big show; you only need to look through the exhibitor list to understand that. But it’s only once you’re there and in the thick of it that you truly appreciate the sheer magnitude of what is certainly...
When Lorraine and I first discussed going to Posidonia this year, we couldn’t quite believe that in the decade of working within the maritime sector, we were still ‘Posidonia virgins’. At last, the stars aligned (or should I say diaries) and 2018 was going to be the...
It's post-show - the event is over folks… the attendees have left and the doors on your event are firmly closed. Now, it’s time to relax with a well-earned cuppa and some tasty biscuits. Don’t get too comfortable though. Just because your event is over doesn’t mean...
You’ve prepped your ice-breakers, the Press Releases are printed out and you’ve got your contacts details all programmed in your phone. Now to prepare for the unexpected. If a journalist happens to come by the stand unexpectedly or asks a question that is sensitive...
Trade shows and exhibitions are all about making connections - networking. Whether that is meeting new people or strengthening existing relationships, your role is to engage with your industry’s media and deliver a story. Be confident with your messaging and...
This blog is part of our series Event Publicity: The Gold Standard. For a FREE DOWNLOAD of our full guide, with handy checklists to keep you on track and space to scribble down your creative thoughts, please email [email protected] Trade shows and exhibitions are...
You will have a clear idea about what your message and tactics are as you enter the final approach
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