When Lorraine and I first discussed going to Posidonia this year, we couldn’t quite believe that in the decade of working within the maritime sector, we were still ‘Posidonia virgins’. At last, the stars aligned (or should I say diaries) and 2018 was going to be the...
Posidonia is a major bi-annual trade fair for the international maritime community. It’s held in Greece and features more than 2,000 exhibitors from over 90 countries, making it one of the major, global calendar events of the shipping industry.
Below the ec-pr team gives an outline of how to make the most of the Posidonia conference. It’s an exhibition, which is so big it can be an intimidating trade event, but don’t let that stop you. Plus in our Event Publicity blog, we take you through PR preparation, activity during the show, and following up your leads afterwards. Don’t make your trade events an expensive and fruitless showpiece. At ec-pr we know from experience that planning event publicity strategically will pay off.
Take some time to flesh out what you want to achieve and plan steps of how you’re going to do it. We have an invaluable guide to help you. Download our Event Publicity Gold Standard Guide here free.
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