Posidonia is a major bi-annual trade fair for the international maritime community. It’s held in Greece and features more than 2,000 exhibitors from over 90 countries, making it one of the major, global calendar events of the shipping industry.
Below the ec-pr team gives an outline of how to make the most of the Posidonia conference. It’s an exhibition, which is so big it can be an intimidating trade event, but don’t let that stop you. Plus in our Event Publicity blog, we take you through PR preparation, activity during the show, and following up your leads afterwards. Don’t make your trade events an expensive and fruitless showpiece. At ec-pr we know from experience that planning event publicity strategically will pay off.
Take some time to flesh out what you want to achieve and plan steps of how you’re going to do it. We have an invaluable guide to help you. Download our Event Publicity Gold Standard Guide here free.
When Lorraine and I first discussed going to Posidonia this year, we couldn’t quite believe that in the decade of working within the maritime sector, we were still ‘Posidonia virgins’. At last, the stars aligned (or should I say diaries) and 2018 was going to be the...
The tangible outcome of the Messaging Lab is a fully-validated communication strategy which is aligned to your sales requirements including: a value proposition, segment prioritisation, target personas, positioning statements and messaging.
The Messaging Lab comprises a series of structured workshops and consultancy engagements that deliver actionable insights comprising:
– focuses on developing and evidencing your value proposition, segmentation priorities and target personas.
This process hones your understanding of potential target segments in order to decide which ones to proactively address. It ensures we know who we are engaging with and why; better targeting reduces waste and promotes marketing/sales collaboration.
– concentrates on forming and refining your positioning statements and messaging.
This helps you to save time and money by providing focus and specificity, rigour protects reputation against false or loose claims and elevates the communication.
It ensures that compelling messaging is developed for every stage of the buying cycle for each persona with whom you wish to engage.
– Comms strategy research with external stakeholders
This ensures the strategy is the best it can be, peer feedback is considered and on-boarded or actively rejected. Several iterations of the comms strategy may follow to ensure the strategy fits and resonates both with external stakeholders and sales and marketing stakeholders.
Once you have your strategy, we need to activate it by introducing it to the wider team, embedding it amongst stakeholders and making sure the available Marcomms tools are updated and aligned. There are six key tools in The Forge, which can be selected according to individual client needs:
…and to complete the package here’s a summary of our PR delivery process – The Bee Hive.
