At Emmett & Churchman, we recently hosted a webinar titled Board-level metrics that turn reputation into revenue. The subject was chosen in response to a LinkedIn poll and it was pretty unequivocal. People wanted a session on board-level metrics....
B2B PR Blog articles
Make the most our of your B2B PR activity.
Our ec-pr blog holds a wide variety of articles covering Communication, writing Press Releases and Editorial, preparing and making the most of Trade Events and Networking, and much, much more.
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Your reputation gets the meeting, but your credibility wins the contract
TL:DR: In B2B, every purchasing decision carries personal risk for the person making it. That's why credibility, the confidence built through direct experience of working with you, matters more than reputation alone. Reputation opens doors. Credibility is what...
Future-proofing your PR strategy
Tech PR changes fast. What worked last year might not cut it today and tomorrow's challenges demand fresh thinking. But future-proofing your PR strategy means much more than just keeping up with your competitors and their trajectory. In our sixth blog of our Lean Tech...
Win over tech investors: your complete communication playbook
You've built an incredible tech product. Your code is elegant, your interface is intuitive and your solution solves a genuine problem.None of that matters if you cannot communicate your vision to investors effectively.Whilst founders obsess over product perfection,...
How to craft a killer comms strategy that converts
Your comms strategy is rooted in your business drivers. It captures who you need to influence (your target audience) and persuade. It summarises what you must say to engage, attract and win their attention. Finally, it signposts the channels in which you need to be...
Why traditional sales tactics are failing in B2B tech
In today's B2B technology landscape, the old-school sales playbook is gathering dust. Here's a startling reality check: B2B buyers spend only 17% of their time meeting with potential suppliers. That's right. In a complex purchasing decision that could impact their...
Making trust measurable: 5 metrics to prove your strategy is working
Trust has always mattered in B2B — but now it decides business outcomes. According to The Trust Advantage, a study carried out by EC-PR of over 200 senior technology buyers across sectors including defence, cybersecurity and manufacturing, trust now ranks above price...
Why thought leadership is your most overlooked sales accelerator
You can do everything right. Clear messaging, technically brilliant product and a fair price. And yet, you still lose the deal. This is a situation that many companies face on a regular basis, and they’re left trying to find impossible answers to questions: “Was the...
Looking to shorten your sales cycle? Start by building trust
Lengthy buying journeys are one of the most common frustrations for sales leaders. A deal may be moving in the right direction, only to stall as buying groups hesitate, seeking more information or simply failing to align. This may look like indecision, but it is often...
Half of tech buyers rank trust above cost when choosing vendors, EC-PR research reveals
Discovery stage identified as critical trust barrier before sales engagement begins. Trust has emerged as the single most important factor in B2B tech purchasing decisions, outranking cost, innovation and delivery speed, according to new research from award-winning...
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