Hiring a PR agency? Questions to ask before you sign up Before you sign a contract with any PR agency, we recommend that you ask these questions first. Ask upfront during the sales pitch and you are more likely to hire the right PR agency for your business, your...
B2B PR Blog Articles
Make the most our of your B2B PR activity.
Our ec-pr blog holds a wide variety of articles covering Communication, writing Press Releases and Editorial, preparing and making the most of Trade Events and Networking, and much, much more.
Do tell us if you’d like to have our insight on a particular subject, and don’t forget that you can pick up our free guides about event publicity or becoming an Influencer here. Please contact us if you’d like to talk about adding ec-pr to your Marketing team.
The Importance of PR in the Insurtech Industry
Not a luxury, but an essential. Why insurtech PR is so important when you’re looking to make headway in the industry.Let's start with a trio of urban legends One of the most common mistakes people make when deciding on how to promote their brand is to assume everyone...
Insurtech Start-up Success: The Role of PR
As a insurtech start-up, thinking about your PR at an early stage can pay dividends in the future. Here, we take a look at why There’s a lot to think about when starting up as a new insurtech, and it can be tempting to put ‘soft’ matters, such as marketing,...
Three reasons why Marketing & PR are set to be 2023’s power couple
As we hurtle towards 2023, and with talks of an imminent recession looming, it is more important than ever before for growing businesses to focus on aligning their Marketing and PR strategies and execution so that they can leverage restricted budgets to create impact...
What a PR strategy cannot do for your tech scaleup
To secure a sale, you need to create desire, a belief that your X will solve my Y. The higher the price tag of your X, the stronger my belief needs to be to close the sale – and the longer the likely sales cycle to embed that belief becomes, because belief is rooted...
A complete guide to B2B PR Campaign Planning for 2023
Everything you need to know for successful B2B PR campaign planning A strategic PR guide for B2B Marketers to help you execute your communication strategy. The planning phase of any communication strategy should always begin with the initial task of setting out some...
What is an analyst relations programme?
How to plan an effective analyst relations programme "We have a great solution, and we want to tell as many analysts as possible about it. We want to build a great analyst relations (AR) programme. What have you done previously that has been successful?" This is how...
What is strategic PR and how is it different from tactical PR?
Our Client Service Director, Liz Churchman and Amir Bazrafshan of the the B2B Brand and Demand podcast, discuss strategic PR: how it differs from tactical PR and how, when planned and implemented properly, it can be used to build B2B brand awareness, engage the right...
What Are Analyst Relations?
Analyst relations, or AR, is a field of communications commonly used by B2B tech businesses to establish a reputation and build brand awareness amongst industry experts, known as industry analysts. Amongst other things, analysts influence sales in the tech industry....
Technical PR: Tips for creating content that delivers maximum impact
Recently our Client Service Director, Liz Churchman, featured in a PR Moment article, Ten Top Tips for Writing in PR, in which she highlighted the importance of doing your background research. Writing well in PR, and especially technical PR, requires a firm grip on...