Media relations Articles

e2e-assure Cyber security PR case study

e2e-assure Cyber security PR case study

Client background e2e-assure is a managed detection and response (MDR) and security operation centre (SOC) provider that EC-PR has been working with since November 2021.Challenge Cyber security is often considered a ‘dark art’ with some technology vendors focused on...

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How to pitch to B2B media

How to pitch to B2B media

With an increasing move towards remote working and fewer opportunities for face-to-face meetings, it’s more important than ever for PRs to cut through the noise and get their journalist pitch ‘right first time’ if they have any hope of building enduring relationships...

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What defence journos value from PRs

What defence journos value from PRs

Finding it hard to break into the defence media?  Is there radio silence following your email pitches? Being successful at defence PR requires a little more than pitching Haribo. And whilst it doesn’t exactly take a masonic handshake to enter the writer’s realm, you...

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What is B2B PR media relations?

What is B2B PR media relations?

You’ve probably heard the saying, “Don’t put all your eggs into one basket.” It’s true in business and investing, but it’s just as true in public relations. For effective B2B PR, you need to use several techniques that all work together to form a cohesive strategy....

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