Media relations Articles

What defence journos value from PRs

What defence journos value from PRs

Finding it hard to break into the defence media?  Is there radio silence following your email pitches? Being successful at defence PR requires a little more than pitching Haribo. And whilst it doesn’t exactly take a masonic handshake to enter the writer’s realm, you...

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What is B2B PR media relations?

What is B2B PR media relations?

You’ve probably heard the saying, “Don’t put all your eggs into one basket.” It’s true in business and investing, but it’s just as true in public relations. For effective B2B PR, you need to use several techniques that all work together to form a cohesive strategy....

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