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May 9, 2022 | B2B PR Blog, Press interviews, Thought Leadership
What’s the best type of media engagement for your tech scale-up: comment or thought leadership? Tech scale-ups with limited resources need to spend their time and money efficiently, so when it comes to positioning your business and establishing and nurturing your...
Sep 2, 2020 | B2B PR Blog, Editorial, Media relations, Messaging development, Press interviews
When speaking to our clients and prospects, they often say their business is too complex, complicated or technical to be of interest to the wider public. Or they might say that there’s simply nothing ‘newsworthy’ happening at their company that they could share with...
Jun 16, 2020 | B2B PR Blog, Media Training, Press interviews
Few events will do more for your company’s reputation than a successful press interview. Whether it’s a press conference, a TV interview, or even an interview the reporter will translate into a written article, B2B PR press interviews have powerful potential.If you’re...
Stay up to date with the latest insights, case studies, and PR guides.
B2B PR Blog, Communication Strategy, Integrated PR, Measurable PR and Marketing, PR Campaign Planning
As we hurtle towards 2023, and with talks of an imminent recession looming, it is more important than ever before for growing businesses to focus on aligning their Marketing and PR strategies and execution so that they can leverage restricted budgets to create impact...
To secure a sale, you need to create desire, a belief that your X will solve my Y. The higher the price tag of your X, the stronger my belief needs to be to close the sale – and the longer the likely sales cycle to embed that belief becomes, because belief is rooted...
B2B PR Blog, PR Campaign Planning
Everything you need to know for successful B2B PR campaign planningA strategic PR guide for B2B Marketers to help you execute your communication strategy.The planning phase of any communication strategy should always begin with the initial task of setting out some...
Analyst Relations, B2B PR Blog
How to plan an effective analyst relations programme "We have a great solution, and we want to tell as many analysts as possible about it. We want to build a great analyst relations (AR) programme. What have you done previously that has been successful?" This is how...
B2B PR Blog, Brand Awareness, Integrated PR, Our PR approach
Our Client Service Director, Liz Churchman and Amir Bazrafshan of the the B2B Brand and Demand podcast, discuss strategic PR: how it differs from tactical PR and how, when planned and implemented properly, it can be used to build B2B brand awareness, engage the right...
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