Distinct roles: Thought leaders offer deep expertise and innovative thinking, while social influencers drive engagement and visibility. Content focus: Thought leaders produce in-depth, strategic content; influencers create engaging, high-visibility posts. Impact...
Personal Branding articles
Personal Branding, also known as Executive Profiling, is a service designed for corporate executives to help manage their personal online profiles, usually on LinkedIn, with the aim of engaging with online audiences, becoming a trusted and approachable leader in your industry. For more about why business leaders need to be active on LinkedIn, read our popular article here.
Personal branding for business leaders – All you need to know
Why should you pursue a personal branding strategy? When is the best time to begin and who should be involved? You’re about to step into the new world of personal branding for business leaders... A recent study conducted by Harvard and the Edelman Trust Institute has...
How to optimise your LinkedIn posts for maximum engagement
3 Ways to optimise each kind of post and crack the LinkedIn algorithm In our previous blog about the much anticipated Algorithm Insights 2024 report from LinkedIn™ trainer, Richard van de Blom and AuthoredUp we revealed the top 10 takeaways you need to know from this...
How to grow your LinkedIn Reach in 2024
Forget LinkedIn vanity metrics, focus on genuine engagement and embrace video in a mobile-first world Last month saw the release of the illustrious and much anticipated Algorithm Insights 2024 report from LinkedIn™ trainer, Richard van de Blom. If you’ve seen it, no...
Why business leadership needs to pursue a personal branding strategy
Before we begin, do you have stage fright? This is a meaningful question, because as an individual in leadership, it should go without saying that you often need to take the lead in a corporate setting. You’re responsible for doing the interviews that put your company...
From uncomfortable beginnings to business breakthroughs: the LinkedIn journey that transformed our growth
When I first started posting on LinkedIn, it felt uncomfortable. Why? I was worried my work colleagues and especially my boss would think I was looking for a new job (this was before I started working here at EC-PR). I decided to start posting on LinkedIn anyway...
Key achievements for 2023
2023: A year of growth, adaptability and unwavering team spirit This year, our strength and resilience have been tested, but despite some of the challenges we have endured, there has been significant empowerment both personally and as a team. It’s crazy to comprehend...
How to be more human in a year of the unexpected
I think it’s fair to say that 2023 has been a year of the unexpected. In the wake of the pandemic, as we headed to the end of 2022, I had thought 2023 might be the year when things go back to some sort of normality. But with the war in Ukraine showing no signs of...
9 Reasons why CEOs & business leaders should be active on LinkedIn
CEOs and business leaders should be active on LinkedIn as it serves as a crucial tool for building meaningful relationships (especially in the B2B industry), showcasing the company's values, and staying top of mind in the industry. LinkedIn is the world's largest...
How to Secure Board Buy-in for Effective Thought Leadership
Striking PR comes from thought leaders sharing unique insights on emerging issues. This is not something your marketing intern can take on. Why? Because securing board-level buy-in for thought leadership has become a pivotal factor in the success of PR campaigns, you...
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