How to use AI in public relations effectively (without damaging your reputation, or putting off journalists). There are incredible strengths and pitfalls in using AI tools in PR. PRs need to embrace the efficiencies of artificial intelligence to keep pace with...
Our PR approach Articles
At ec-pr we realised some time ago that generating great publicity comes from understanding people. Good publicists have mastered the art of communication and are able to work in tight collaboration with smart, engaging business people. The best PR agencies find out who their clients’ audiences are, what they talk about and how to reach them.
Our whole business is built around this idea of engaging, accountable and thought-provoking PR.
At ec-pr we work closely with our clients, often business with highly technical products and services, and we help them navigate obstacles, problems and crises. We have worked hard to make our PR activities measurable and guarantee the success of our efforts.
We excel at translating technical complexity into great press releases and top-notch editorial that people want to read. We find the human story within the facts and make it interesting and readily usable by journalists.
Read on to find out more about our approach to PR. And then, if you are trying to find a PR agency that is refreshingly different, and who is bought into your success, you need to speak to Lorraine at ec-pr today.
What are the costs of Tech PR … versus not doing it?
And why Tech PR with a communication strategy will keep costs down In this article we’ll look at the four main costs to consider before choosing to embark in tech PR activity. Secondly, we’ll weigh these up against the costs of not doing tech PR for a growing...
Global tech innovator Bender joins growing EC-PR client portfolio
Agency’s 7th win of the year EC-PR, a leading UK-based PR firm known for its strategic communication expertise with ambitious, high-growth companies, is thrilled to announce its recent appointment as the PR agency of record for Bender UK, part of the Bender Group, the...
Is it time for a new PR agency?
5 Tell-tale signs it might be time to upgrade your PR arrangements. Investing in a partnership with a PR agency can be a big step up for ambitious B2B tech businesses, so it’s important to feel confident that you’re getting the biggest bang for your buck – after all,...
How we mastered a customer-centric content strategy with a Brilliant Ideas Bank
Our guest author, Dave Ruane, is Global Director Client Solutions at Lion People Global a growth solutions company, and former director of Marketing at XTM International. He shares his example of how their B2B business implemented a customer-centric content strategy...
What makes clients tick?
Successful PR strategy requires a deep understanding of your clients. Discover five ways we learn what makes our clients tick. In B2B tech PR, understanding the intricate layers of our clients’ businesses is not just a process—it's a compulsion! At EC-PR, our mission...
Thought leadership content: what works in 2024?
Thought leadership content has become a driving force in today's digital landscape. Business leaders rightly see thought leadership as a way to elevate their brands and establish authority. And PR agencies, like EC-PR, are enjoying more requests for this kind of...
How much does PR cost in 2024?
The cost of tech PR services in the UK can vary based on several factors, including the complexity of the project, the scope of work, the reputation and experience of the PR agency, and the duration of the engagement. In this blog we aim to provide you with specific...
Why business leadership needs to pursue a personal branding strategy
Before we begin, do you have stage fright? This is a meaningful question, because as an individual in leadership, it should go without saying that you often need to take the lead in a corporate setting. You’re responsible for doing the interviews that put your company...
PR Strategy Validation: Do You Have a Winning Formula?
In the complex and competitive world of B2B Public Relations ensuring the soundness of your strategy is imperative. Far too often, I see businesses rush into PR campaigns without the crucial step of validating their strategies. In this piece, we'll explore the...
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