If you’re getting ready to scale up a B2B tech company for the first time, then you’re about to discover that growing a business is both exhilarating and nerve-wracking. There may be various reasons for scaling: perhaps you want to focus your efforts on growing your...
Our PR approach Articles
Is it time for a new PR agency?
5 tell-tale signs it might be time to upgrade your PR arrangements. Investing in a partnership with a PR agency can be a big step up for B2B tech scaleup businesses, so it’s important to feel confident that you’re getting the biggest bang for your buck – after all,...
I used to believe PR was all fluff, but now I think differently…
To be effective PR must be fully aligned with business goals When I worked as a local newspaper journalist, the prevailing attitude towards the PR profession was that PR was all fluff, awards ceremonies, celebrities, and cute puppies and kittens. There were exceptions...
How EC-PR has made being a virtual B2B Tech PR Agency a success story
EC-PR is not your average London PR agency; we’ve always done things differently. As a result, the people we work with and for often want to know more about how and why we work this way. So, in today’s blog, we’ll be discussing how EC-PR has made being a virtual B2B...
No longer the poor relation – why I’m backing B2B PR for the long-haul
When I started out in B2B PR, plenty of people told me that it was the ‘unsexy’ side of the profession. For a long time, no one chose B2B as a career, saying, "You know what, I have a passion for promoting products and services with a long, convoluted procurement...
Get SMART – setting measurable objectives for PR success
Working in PR can be exciting. We change people’s attitudes and behaviours in strategic ways that advance our organisations’ mission and boost growth. PR teams have the potential to impact on sales: raising awareness, creating goodwill, and ultimately opening the door...
EC-PR has achieved 194% growth
The B2B Tech agency EC-PR has grown its team and won nine consecutive PR contracts London: EC-PR, B2B Technology PR agency, has seen significant growth in the past year, with the team growing from just two to seven, and achieving nine consecutive contract wins. The...
Three questions every CMO should ask before hiring a PR agency
Appointing a PR agency can be daunting and time consuming, but by asking the right questions you can make your process efficient and rewarding and your outcome a success. By securing the right blend of expertise, you can unlock new channels of influence and persuasion...
9 Questions Every Marketing Manager Should Ask Before Hiring A PR Agency
Before you sign a contract with any PR agency ask these 9 questions.
Tips For Delivering An Effective PR Campaign
Within your PR campaign, there are several areas we consider crucial if you want to ensure your campaign is effective and always driving you closer to your goals. At EC-PR, we emphasise the development of a powerful communication strategy and a considered campaign...
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