Our PR approach

At ec-pr we realised some time ago that generating great publicity comes from understanding people. Good publicists have mastered the art of communication and are able to work in tight collaboration with smart, engaging business people. The best PR agencies find out who their clients’ audiences are, what they talk about and how to reach them.

Our whole business is built around this idea of engaging, accountable and thought-provoking PR.

At ec-pr we work closely with our clients, often business with highly technical products and services, and we help them navigate obstacles, problems and crises. We have worked hard to make our PR activities measurable and guarantee the success of our efforts.

We excel at translating technical complexity into great press releases and top-notch editorial that people want to read. We find the human story within the facts and make it interesting and readily usable by journalists.

Read on to find out more about our approach to PR. And then, if you are trying to find a PR agency that is refreshingly different, and who is bought into your success, you need to speak to Lorraine at ec-pr today.


What’s The Difference Between B2B PR & B2C PR?

What’s The Difference Between B2B PR & B2C PR?

What’s The Difference Between B2B PR & B2C PR?

You will no doubt be familiar with the terms business to consumer (B2C) and business to business (B2B) PR. You may even understand that these two styles of PR are different, but can you put your finger on the differences?

Most understand B2C is consumer-based and automatically think of fast-moving goods – the type of goods we all consume every day, such as food and drink, clothing, or gadgets. 

It’s easier to understand as almost all of us will have encountered B2C PR in action – we’re all consumers of goods.

B2B PR is PR all the same, except it involves businesses selling to other business and not to consumers.

In B2B PR we even use many of the same methods, tools, and techniques as B2C. PR is one discipline and the way we go about generating buzz, creating opportunities, and building reputation and brand awareness are similar, no matter the target market or client.

B2B personas infographic

Why Is B2B PR Different?

Although B2B and B2C PR have much in common, there is one key difference – B2B PR exists in a vastly different commercial environment.

Firstly, the sales cycle can be years in B2B. Because the products and services being sold to other businesses are often a large investment or involve contracts that can last multiple years, the buying process is nothing like consumer sales. For example, a business selling global IT services will often have to contend with the fact that buyers are going to act slowly. This can be because of tender processes, contracts, or simply because the product or service in questions is not something one would buy every week.

This means B2B businesses need to ensure their PR campaigns have a strong strategic component so that they don’t get lost or diluted over time. 

T

READ: 10 Reasons your brand needs PR

For example, a customer wouldn’t buy a global IT system on a whim – they may be tied into a contract for a few years or have multiple people involved in research at their end. From a PR perspective, you need to keep the conversation and engagement, interesting and vibrant for 3, 5,10 years possibly.

Speaking of multiple people, a further layer of complexity is often added in the B2B world as decision-making processes nearly always involve more than one person. The decision-making process may not be easy either with multiple experts and factors impacting the selection and commitment process.

Multiple actors with different, possibly conflicting, motivations and values need to be considered, prioritised, and addressed. This is why persona profiles are an important element of your B2B PR strategy. Creating persona profiles isn’t unique to B2B PR – as consumers, we’re all heavily profiled but multiple, and complex players are something to be mindful of when creating your PR strategy.

Decision-makers also take their time within the buying cycle as the implications of a mis-purchase can be much higher than in a consumer market.

B2B personas infographic

For example, if you decide to buy some chocolate and your chosen treat turns out to be a disappointment, the implications are relatively low for both you and the chocolate seller. You just wouldn’t buy that chocolate again. The wrong product or service in the B2B world could have enormous implications for a business, hence the need for a protracted buying cycle and multiple decision-makers and experts.

An excellent way to coax decision-makers along the way and alleviate fears around bad choices is for businesses to position themselves as thought leaders within their industry, helping guide and educate potential clients. Possessing a perceived high degree of trust and knowledge can be invaluable to a B2B business.  

Finally, and conversely – although B2B purchases tend to be much more expensive than consumer products and services, the size of the budget behind B2B PR campaigns tends to be much smaller!

That means that to be effective in your PR you must be collaborative, expert and, perhaps surprisingly, passionate – in an enduring sort of way. Hence why many B2B businesses look to PR agencies for their expertise. Although an agency may seem a costly affair, having dedicated B2B PR expertise on hand can make budgets stretch much further by achieving the results you want, the first time around.

Join our #B2BPR tribe:

At ec-pr we are passionate about b2b communication. We believe your work is amazing and we want to help you tell the world how extraordinary it is.

Download The Definitive Guide to Analyst Relations and how to ensure its success

READ this post: No Industry Is Too Complex For PR

look at this Infographic: 9 Points To Improve Your PR Brief

The Definitive Guide To Analyst Relations cover

The Definitive Guide to Analyst Relations

and how to ensure its success

The Dos and Don'ts of Analyst Relations to help build credibility with industry influencers.

Download

Subscribe to our updates

Stay up to date with the latest insights, case studies, and PR guides.

EC-PR Packages - B2B PR Pricing Guide - front cover

How much does PR cost?

Our transparent guide to B2B PR pricing for tech brands.

Download

How much does a PR campaign cost?

How much does a PR campaign cost?

How much does a PR campaign cost?

This week we’re talking about PR campaign costs, expensive violin strings, and how much of your budget you should think about investing in a PR campaign.

How much does a PR campaign cost?

This is a question many have asked and will continue to ponder, but nobody will ever be able to answer succinctly.

The reason? There are too many variables.

We tried to refrain from using the classic idiom ‘how long is a piece of string’, but this really is a situation where you could spend £1000 or £100k, and anything in between.

When we asked our Managing Director, Lorraine Emmett, if it was fair to compare string and PR campaign costs, she agreed:

“It is very much like a piece of string. You can get all types of string. You can pick it up free second hand at an allotment or pay $20m at auction for a Duport Stradivarius violin string.”

This may not appear to be helpful advice at first, but Lorraine further explained that people will always want to know an overall basic cost and will continue to ask how much a PR campaign will cost.

The key for people asking this question is to consider what they want to use their string for, how important it is, and how much of their budget they are willing to invest in the string to meet their needs.

b2b pr campaign planning leads to business growth upwards arrow
Z

DOWNLOAD: How much does PR cost - EC-PR Packages

How much should I spend on PR campaigns? 

Whether you are considering running a PR campaign in-house or looking for a PR agency to help, asking how much you should spend on PR campaigns is the wrong question to be asking.

Ask yourself, what could effective PR do for my business? What problems could it solve? How could it help me achieve my key business objectives?

To help answer these questions, why not look at what your competitors are doing. Are any of them doing PR? Are they successful?

Once you understand what you want to achieve with a PR campaign, the question shouldn’t be how much money to spend on it. Instead, look at your budget and work out how much of it you think would be worth investing.

 

“It is very much like a piece of string. You can get all types of string. You can pick it up free second hand at an allotment or pay $20m at auction for a Duport Stradivarius violin string.”

– Lorraine Emmett

PR agency costs

Hiring a PR agency to launch tactical and strategic PR campaigns doesn’t necessarily mean spending more on PR, or less for that matter. You could spend the same amount on an in-house campaign as you would with an agency. The decision comes down to putting your money where there is the most experience and expertise so that you’re more likely to see a return on your investment.

That’s why many business owners will turn to a PR agency, in some cases saving money as a PR agency will have set costs and establish a plan early on, including how the budget will be utilised.

You’re paying for experience, connections, and expertise when you hire a PR agency, but this also gives you a greater chance of launching successful PR campaigns. If in-house campaigns are having limited success, despite you spending a fair amount of your budget on them, external expertise may be what you need.

One area in-house teams (which realistically usually comes down to the marketing department) often neglect is the groundwork before PR delivery is attempted. When the communication strategy and campaign planning isn’t undertaken properly, a scattered or ad-hoc attempt at PR results – which is most likely to be ineffective.

b2b pr campaign planning leads to business growth upwards arrow

One EC-PR client that recognises the importance of this strategic groundwork and how an agency can add value is Dave Kelly, Managing Director at 2i after we developed a communication strategy for the business

 

“You have offered us enormous value in getting us to this stage. When I think back to the lack of focus and structure that our message had originally to where we are today, for both our clients and our staff, it’s been a game-changer for us and massive thanks to you for that.”

– Dave Kelly, Managing Director, 2i

 

This solid groundwork proved to be a valuable base from which 2i could then build their reputation and external communications.

Working with a PR agency gives you the choice when it comes to gaining expertise in specific areas – for example, your businesses may be equipped to develop your communication strategy and PR planning, but you need help with delivery. Others may be fine with delivery but struggle with the preparation work.

Investing money in an agency to pick up these problem areas for you makes more sense.

Many agencies will have a minimum threshold when it comes to the budget and will not accept clients with a budget they feel won’t deliver a good return.

At EC-PR, we have a modular package approach, designed to let you take as little or as much advantage of our expertise as needed.

Join our #B2BPR tribe:

If you’ve found this article valuable, you can get more useful insight here:

Download our comprehensive guide: B2B PR Campaign Planning for indispensible templates, examples and tools.

Download our pricing guide: How Much Does PR Cost? for our transparent modular pricing.

READ this Tech PR case study: How 2i found its voice – 18 Benefits from a communication strategy

EC-PR Packages - B2B PR Pricing Guide - front cover

How much does PR cost?

Our transparent guide to B2B PR pricing for tech brands.

Download

Subscribe to our updates

Stay up to date with the latest insights, case studies, and PR guides.

PR Guide to B2B PR Campaign Planning

Your complete Guide to B2B PR Campaign Planning

Including valuable example PR campaigns, templates and tools.

Download

Our insights

How do I know if my PR agency is doing a good job?

How do I know if my PR agency is doing a good job?

How do I know if my PR agency is doing a good job?

Are you thinking about recruiting a PR agency or perhaps you feel your current agency could be adding a little more magic? This article is about how to assess whether your agency is actually doing a good job and what a great PR agency should be delivering.

As with any effective external agency, be it an advertising, content marketing or PR agency, your chosen agency should be organised, disciplined and transparent. Has your PR agency provided a clear Scope of Work with deliverables that are continuously monitored in the weekly/bi-weekly status report?

Is my PR Agency doing a good job checklist
Seamless, fully-integrated or bolt-on PR

Our experience shows that it is important to be flexible and align with a client’s approach to processes and project management (provided the approach is efficient). Is your agency happy to use your collaboration tools, say Trello or Basecamp? Are agency teams updating them in real-time and saving relevant documents into your shared folders? Such things may seem trivial or overly process-focused, but they do indicate that your agency is mindful of your business processes and is committed to helping you with your daily job.

Love hearts in bowl. PR Agency immersed in your business.Immersed in your business

I believe one of the key indicators distinguishing great PR agencies from average ones is the willingness and ability to immerse themselves in your business. Investing the time and resource to truly understand your products/services and market proposition will enable your agency to ‘sell’ your company to the media and other key stakeholders successfully.

Is your agency asking you about your competitors and your specific market segment? Has the agency team read your annual report or reviewed your marketing strategy? Are they asking for access to relevant internal documents (say customer personas or messaging)? If the answer to all of the above is ‘yes’, this is a good sign that the agency is really trying to scratch under the surface and understand the gist of your business.

Stone hand holding up tree. PR Agency offers strategic supportProactive and one step ahead

Most PR agencies tend to be proactive right after appointment, suggesting programmes of activities, new media targets or new angles to pitch your business to the press. But increasing your brand awareness and strengthening your competitive position is a long-term game, and truly outstanding PR agencies will keep the momentum and maintain proactivity after the initial ‘honeymoon period’ of about six months.

If your agency is occasionally bringing in additional sets of eyes from across its business, or is keeping you on your toes with new ideas and proposals that might take you out of your comfort zone, you can be sure they are trying to keep things fresh and take your communication function to the next level.

Great things happen when, usually as a result of a long-term partnership, your agency can predict your next move and comes prepared with answers and plans.

Are you envisaging an online pre-Xmas gathering for partners and customers (how very post-COVID) but are not sure how to sell the idea internally? Has your agency already prepared a plan and a mini business case for your boss? They seem to be one step ahead of you!

Escalator. PR Agency KPIs and growthTangible business impact with KPIs

Ultimately, every agency needs to deliver (or ideally over deliver) against an agreed plan and KPIs. Transparency rules when it comes to contracts, as I explain here. We normally recommend a mix of quantitative and qualitative targets, such as a percentage of Share of Voice against competitors, coverage impact score, or coverage sentiment.

The effectiveness of PR however should also be assessed in terms of the strategic value it brings to the business. Is your PR agency helping you identify and demonstrate your unique differences? Has it provided strategic counsel on which target audiences you need to prioritise to keep your communication focused?

These are the strategic inputs that will empower your business to use its time and resources efficiently, engage with your target audiences more effectively, and ultimately drive business growth.

Establish whether your PR agency is doing a good job with our 9-point check list

1Deliverables contract: Provides a clearly defined Scope of Work with deliverables that are continuously monitored

2Cultural alignment: Seamlessly aligns with your internal processes

3Collaboration tools: Uses collaboration tools and platforms to increase efficiencies

4Invests in you: Commits time and resource to truly understand your products/services and market proposition

5Communication strategy: Asks pertinent questions about your comms strategy and messaging, such as personas, positioning statements…

6Exceeds expectations: Proactively suggests activities to elevate your comms activity

7Forward thinking: Predicts your next question and comes prepared with answers

8Performance assured: Delivers against KPIs

9Outcome focused: Provides strategic counsel that generates tangible business outcomes

At ec-pr we are passionate about b2b communication. We believe your work is amazing and we want to help you tell the world how extraordinary it is. Get in touch.

Join our #B2BPR tribe:

If you’ve found this article valuable, you can get more useful insight here:

Download our guide: How much does PR cost?

READ this outstanding Tech PR case study: Concirrus – Quest for Success

look at this Infographic: Your Questions About Communications Strategy Answered

How to choose the right PR agency for your brand
EC-PR Packages - B2B PR Pricing Guide - front cover

How much does PR cost?

Our transparent guide to B2B PR pricing for tech brands.

Download

Subscribe to our updates

Stay up to date with the latest insights, case studies, and PR guides.

EC-PR How We Guarantee Your PR Results Brochure Cover

How we guarantee your PR results

Turbo boost your PR today and expand your ability to reach business goals.

Download

B2B Content and B2B PR…and why you need a strategy for both

B2B Content and B2B PR…and why you need a strategy for both

B2B Content and B2B PR…and why you need a strategy for both

You might be thinking that you don’t need Public Relations (PR) because you’ve got it all sewn up with your content plans.  You could even be forgiven for thinking that PR and content are essentially two sides of the same coin and you’d be right; they are – and both sides are essential marketing currency.

The practice of content marketing is rooted in Search Engine Optimisation (SEO) while Public Relations (PR) is rooted in reputation management. The two are intertwined and both are critical for your business and your brand’s success. Without PR, however, you may be surprisingly vulnerable.

What is content and what do you use it for?

Content is concerned with creating brand assets, over which you have absolute control, in order to grow your business online. Content is what you say about yourself.  It is brand.  You produce an article, video or podcast and you place it on your website, embed a link in an email, publish it on your LinkedIn profile and share it via your social channels.

Your content can be both objective and subjective, but you control it and you can control what it says and where it appears. Content is of significant and important value to your brand. B2B content marketing strategies are data driven; they are designed to amplify industry authority, boost search rankings, increase web traffic, drive social shares and generate sales leads.

Consider: A brand with no media relationships and no profile suffers a cyber attack which results in all its customers (and some competitors who happen to be on their database) to have their details published on the internet. How well placed is the content team to defend the business?

What will customers say/think/do?
What will valuable leads say/think/do?
What will your competitors say/think/do?

T

READ: 10 Reasons your brand needs PR

What do you use PR for?

If content is what you say about yourself, PR is concerned with shaping what others say about you. It is about managing and nurturing your reputation. PR is concerned with contributing to the debate and influencing the things over which you have limited, or no direct control, to protect and nurture your reputation. You may craft a news release, but once dispatched to the press, you have no say over whether the story is used or how much of your story is published or, in what context.

  You cannot put a value on third party endorsement in terms of credibility.

This apparent lack of control is what sometimes makes PR seem scary, but the value of positive third-party endorsement cannot be underestimated – this is why you pay PR experts to manage and develop this relationship for you. Your PR agent is well practiced in drafting your news releases, and longer articles, in a way that is relevant, appropriate, and compelling. They will distribute it to interested parties and develop relationships on your behalf to secure opportunities for you to provide thought leadership. Your PR will be responsible for crafting ideas for your articles and angles to debate with journalists who have an interest in your areas of expertise. You measure your PR by impact, share of voice and authority.

B2B PR strategies are value driven; they are designed to educate, influence, and persuade your target audience to engage with your brand in a positive way using third party endorsement and engagement. The Barcelona Principles are a sound place to start planning your PR – providing you with guidelines to measure the efficacy of your communications campaigns.

p

DOWNLOAD: The Ultimate Guide To Crisis Management

Integration is best to get better ROI

The two sets of expertise are tightly interwoven, and most PR firms will deliver both content and media relations programmes for you. The more you integrate the two sets of activities, the greater your impact and effect will be on your target audience. Your PR will amplify your achievements, your insight, and your brand by developing and leveraging relationships with the press on your behalf. As a result, PR will deliver favourable press coverage which promotes your reputation as a valuable business partner, a credible authority, and an industry expert. 

A business can survive without content. It may not achieve its full potential, but lack of content will not make it fail. A business that acquires a bad reputation, fairly or not, will fail (or dramatically stumble). If you protect and nurture your brand’s reputation, you fend off the competitive weeds that prevent it from blossoming.

Join our #B2BPR tribe:

At ec-pr we are passionate about b2b communication. We believe your work is amazing and we want to help you tell the world how extraordinary it is.

Download The Definitive Guide to Analyst Relations and how to ensure its success

READ this post: No Industry Is Too Complex For PR

look at this Infographic: 9 Points To Improve Your PR Brief

The Definitive Guide To Analyst Relations cover

The Definitive Guide to Analyst Relations

and how to ensure its success

The Dos and Don'ts of Analyst Relations to help build credibility with industry influencers.

Download

Subscribe to our updates

Stay up to date with the latest insights, case studies, and PR guides.

EC-PR Packages - B2B PR Pricing Guide - front cover

How much does PR cost?

Our transparent guide to B2B PR pricing for tech brands.

Download

No industry is too complex for PR

No industry is too complex for PR

No industry is too complex for PR

If you’re a marketer working in an industry such as engineering, science or technology – you not only have to deal with all the resourcing challenges that face marketers universally, but you have the added issue of having to create intelligible, interesting and engaging content from what some might call ‘complex’ specialties.

Finding a PR agency to assist you in these industries can be tough – some tech PR agencies have the skills but not the understanding, others have the understanding but not the creativity and others, still, have the creativity but lack structure and discipline. It can be an unrewarding and laborious search to find a PR partner that really understands you.

So, let’s consider what’s important when searching for your perfect B2B PR Partner in those complex industries:

 

Skills to look for in a tech B2B PR partner

Engaging writers:

The skills that you need from your PR team are universal. You need them to be effective communicators – persuasive, passionate, and inquisitive. You need them to know the right questions to ask and, most importantly, you need them to be able to write solid, grammatically correct, and engaging copy.

Clear and concise communicators:

Technical copy should be clear and concise. Complex copy can grow legs and get mired in mud – becoming impenetrable and unattractive to the audience. This is the exact opposite of what you’re trying to achieve with your PR. You need your technical copy, news, and articles to be presented with clarity and purpose; simple sentences express complex concepts far better than long-winded, flowery bluster.

Tech PR Agency Skills Wordcloud
Expert authors:

Technical copy should be as aligned with your communication strategy  as your thought leadership. Just because something is complex is not an excuse for it not being strategically aligned. Expert technical authorship is a vital skill, this is the ability to turn complex information and turn it into interesting, engaging, and compelling insight and editorial.  Ask to see examples of their work – both the raw copy and the published material.

Is your tech PR team creative?

You should expect your PR agency to come to you with new ideas regularly. Every month, your tech PR firm should present you with new ideas designed to promote your messaging, extend your reach, and propel your brand awareness forward. You don’t want every idea to be safe or necessarily realistic, you want some flights of fantasy so long as they’re aligned to your business requirements – some of the best ideas can evolve from something less conventional.

Creativity is highly subjective. At the pitch stage you should get some insights as to the way they craft and present ideas for bringing your complex business to life. As you work together, this process for generating new and exciting ideas will become more fine-tuned.

PR structure and discipline are important in complex markets

Think about your internal audience – are they engineers, scientists or technical experts? How do you think they would respond to chaotic creativity, or pointless procedure? This is why structure and discipline are particularly important when working with complex businesses. It’s there to inspire confidence amongst the people you will be relying on to provide insight and expertise – your subject matter experts.

Your agency needs to provide a clear process between objective, output, and outcome so that everyone involved within your company can understand why you’re doing something and what the business outcome is expected to be. This will give you, and your internal audience, focus and purpose.

Internal credibility and authority

Often, these complex businesses are helmed by a founder CEO with a background in engineering, science, or technology. They rarely have a detailed understanding of marketing, its benefits, and limitations. So, a PR plan, showing how you’re using PR to deliver your business strategy, should lend you further credibility and authority.

Considering all the above factors in your B2B PR approach should provide you with the best formula for PR success, whatever industry you’re in. Your business may be complex, but the PR solution doesn’t need to be; you need to secure Tech PR skills, an inquisitive team, proven creativity and a proven delivery model; ideally with a team of PR experts you respect and whose values you share.

At ec-pr we are passionate about b2b communication. We believe your work is amazing and we want to help you tell the world how extraordinary it is. Get in touch.

Join our #B2BPR tribe:

If you’ve found this article valuable, you can get more useful insight here:

Download our guide: How much does PR cost?

READ this outstanding Tech PR case study: Concirrus – Quest for Success

look at this Infographic: Your Questions About Communications Strategy Answered

EC-PR Packages - B2B PR Pricing Guide - front cover

How much does PR cost?

Our transparent guide to B2B PR pricing for tech brands.

Download

Subscribe to our updates

Stay up to date with the latest insights, case studies, and PR guides.

EC-PR How We Guarantee Your PR Results Brochure Cover

How we guarantee your PR results

Turbo boost your PR today and expand your ability to reach business goals.

Download

7 Benefits of outsourcing your PR

7 Benefits of outsourcing your PR

7 Benefits of outsourcing your PR

If you are considering outsourcing your public relations (PR), then you’ll be looking at the pros and cons of commissioning a PR consultancy over managing your reputation in house.  Here are 7 reasons why you should consider outsourcing your PR:

1. Focus:

The benefit of appointing a PR agency to manage and protect your reputation is that you can focus on your core business, secure in the knowledge that you have a team of professionals dedicated to driving your brand awareness.

2. Scale:

An external agency can commit a team of PR experts to apply their combined knowledge and creativity to further the interests of your brand in line with your business strategy. Working with an agency gives you access to a wealth of talent.

3. Creativity:

An agency is experienced in bringing your strategy to life in creative executions and campaigns that evolve and develop over time. Creative thinking and execution are what they do, what they thrive on and what they excel at.

4. Perspective:

A PR consultancy not only brings an external perspective but a perspective through multiple lenses of expertise. They can and should challenge, inspire and guide based on their informed opinion. As an external, their perspective is not influenced by internal dogma.

5. Cost & liability:

There is no cost associated with appointing an agency. This allows you to avoid bringing an employee into the company, which saves you money on everything from benefits to training. Engaging with an agency’s services is straightforward.

6. Influential network:

Every individual within your agency comes with a proven network of media contacts, database subscriptions and business network to leverage your stories and brand awareness.

7. Speed to excellence:

A PR agency will start delivering at pace as soon as you appoint them. Their focus is entirely on your brand and while there will be a short period of getting to know your culture, there will be no lengthy induction period holding up the process.

There are always pros and cons to outsourcing any business activity. However, recruiting an internal resource to handle PR is not the equivalent of appointing a PR agency. It is not a like for like comparison. Appointing a PR manager demonstrates intent but appointing a PR agency is decisive action.

At ec-pr we are passionate about b2b communication. We believe your work is amazing and we want to help you tell the world how extraordinary it is. Get in touch.

Join our #B2BPR tribe:

If you’ve found this article valuable, you can get more useful insight here:

Download our guide on how to make your PR work harder: How to Optimise your News Release

READ this awesome PR case study: Lloyds Maritime Academy

look at this Infographic: “How PR differs from advertising

to receive regular insights on how to make your PR work harder.

At ec-pr we are passionate about b2b communication. We believe your work is amazing and we want to help you tell the world how extraordinary it is.

EC-PR Packages - B2B PR Pricing Guide - front cover

How much does PR cost?

Our transparent guide to B2B PR pricing for tech brands.

Download

Subscribe to our updates

Stay up to date with the latest insights, case studies, and PR guides.

EC-PR How We Guarantee Your PR Results Brochure Cover

How we guarantee your PR results

Turbo boost your PR today and expand your ability to reach business goals.

Download

Our insights