Our PR approach

At ec-pr we realised some time ago that generating great publicity comes from understanding people. Good publicists have mastered the art of communication and are able to work in tight collaboration with smart, engaging business people. The best PR agencies find out who their clients’ audiences are, what they talk about and how to reach them.

Our whole business is built around this idea of engaging, accountable and thought-provoking PR.

At ec-pr we work closely with our clients, often business with highly technical products and services, and we help them navigate obstacles, problems and crises. We have worked hard to make our PR activities measurable and guarantee the success of our efforts.

We excel at translating technical complexity into great press releases and top-notch editorial that people want to read. We find the human story within the facts and make it interesting and readily usable by journalists.

Read on to find out more about our approach to PR. And then, if you are trying to find a PR agency that is refreshingly different, and who is bought into your success, you need to speak to Lorraine at ec-pr today.


Tips For Delivering An Effective PR Campaign

Tips For Delivering An Effective PR Campaign

Tips For Delivering An Effective PR Campaign

Within your PR campaign, there are several areas we consider crucial if you want to ensure your campaign is effective and always driving you closer to your goals.

At EC-PR, we emphasise the development of a powerful communication strategy and a considered campaign plan. These stages are the core of your campaign planning process and the work we put in is what makes our client campaigns so effective.

Here are our top tips for delivering an effective PR campaign.

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READ: 8 things to consider when choosing a PR Agency

Define Goals & Objectives 

Before you start your PR journey, you need to pin down what your goals are. What do you want to achieve? There are no right or wrong answers – your objective could be short or long term, and could be to launch a new product, or to change perceptions around your brand.

Which of these goals do you want your PR campaign to support? Having strong objectives is the only way you will ever be able to tell how effective a campaign is.

goalkeeper in a football net

Develop A Communication Strategy 

Every effective PR campaign is underpinned by a great communication strategy. Your communication strategy will define what you’re going to say, to whom and when you’re going to say it. Most importantly, it needs to be supported by robust evidence.

Skipping these vital steps will result in a poorly targeted campaign. A strong communication strategy needs to include your value proposition – why you exist and why anyone should care, in-depth persona development exploring pain points, aspirations etc, strong messaging for each stage of the buying cycle, and customer validation or research to ensure your strategy hasn’t missed anything and is aligned with reality.

Sounds like a lot of work? It is, but you will be thankful later! You can read more about developing an effective B2B communication strategy here.

Pull Together Your Campaign Plan 

The hard work isn’t over yet, but we are on the home stretch. Your campaign plan will establish what you should be talking about and where you should be talking about it. Start with a marketing asset audit to establish what resources you already have, if they are serving up the messages identified in your communication strategy, and what you’re missing. We suggest using a media lens model at this stage to identify your sphere of maximum potential influence.

Next, you will need to develop your editorial calendar – who is planning to write on what topics? Come up with topics, synopses, ideas for thought leadership pieces, and blogs that perfectly align with your communication strategy. Do you see why we place so much emphasis on developing a strong comms strategy? If you are stuck on ideas, simply refer to your strategy and think about how you can solve a problem, who has that problem, and how you communicate your solution. What you need to talk about should be very clear.

Here at EC-PR, we work with clients to develop what we call a Brilliant Ideas Bank – a suite of strategically aligned ideas to form the basis of editorial articles and help showcase your company’s knowledge and insights.  

chess board in play

Choose Tactics & Tools Carefully 

Choosing the right activities and channels to deliver your campaign is the key to success. Your communications should be based on everything you discovered during your research period. Don’t feel tempted to veer off course and try anything you can’t reasonably justify. If you’ve identified your target audience and hold industry insights, use them to your advantage and choose tactics and tools that have a strong chance of being successful. We use the PESO model to assist with tactical selection and prioritisation of the right PR tools.

Measure Your Success 

Finally, and it’s an obvious one…you need to measure your success. This is also why it’s so crucial to set clear goals right from the start. By measuring your successes, you can see how far you’ve come and how close you are to reaching your objectives.

pink measuring tape

At ec-pr we are passionate about b2b communication. We believe your work is amazing and we want to help you tell the world how extraordinary it is. Get in touch.

Join our #B2BPR tribe:

If you’ve found this article valuable, you can get more useful insight here:

Download Your Definitive Media Lens Guide to achieve your maximum sphere of influence

READ Should you choose a Specialist PR Agency? Find out here

look Check out the B2B Tech PR Sectors we operate in

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What to do with difficult PR clients

What to do with difficult PR clients

What to do with difficult PR clients

Client relationships, like any type of business or personal relationships, require nurturing, regular communication, time and effort. Every relationship will have the occasional bump in the road, but most issues can be ironed out with a phone call or a friendly (virtual) coffee/beer.

Yet, despite you and your team investing similar amounts of effort across all your accounts, you may find the odd client being persistently difficult, causing stress and demanding significant amounts of time to keep the relationship afloat.

What are the root causes for this issue and how do you best address them? Let’s look at some of the most common examples.

Avoid the original sin

Some client relationships suffer from the ‘original sin’ syndrome. I know you know about it. You take your CEO to the pitch, they promise the client the front page of the FT, and then you and the team need to deliver. Or rather, you are destined to under-deliver and disappoint.

This may be a rather extreme case, but shiny slide decks, spectacular presentations, account teams that clients will never see again etc. often portray an image that isn’t rooted in reality or presents a campaign which can’t be delivered with certainty.

Make sure your PR campaign pitch is polished and convincing, but don’t promise something you can’t guarantee to deliver, and do make sure the client buys into the people that will become their main point of contact. It will make everyone’s lives so much easier in the long term.

avoid the original sin of over promising to your pr clients

avoid the original sin of over promising to your pr clientsAvoid the original sin

Some client relationships suffer from the ‘original sin’ syndrome. I know you know about it. You take your CEO to the pitch, they promise the client the front page of the FT, and then you and the team need to deliver. Or rather, you are destined to under-deliver and disappoint.

This may be a rather extreme case, but shiny slide decks, spectacular presentations, account teams that clients will never see again etc. often portray an image that isn’t rooted in reality or presents a campaign which can’t be delivered with certainty.

Make sure your PR campaign pitch is polished and convincing, but don’t promise something you can’t guarantee to deliver, and do make sure the client buys into the people that will become their main point of contact. It will make everyone’s lives so much easier in the long term.

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READ: 8 things to consider when choosing a PR Agency

Manage expectations

In my experience, the majority of difficult situations stem from poor expectation management. A client may send across a request that isn’t clear, doesn’t specify a deadline, or is outside the current scope of work. If the account lead doesn’t ask for further clarification or fails to manage expectations, a simple request can develop into a major issue that undermines trust and causes tension.

Some difficult clients will tend to test the boundaries often and see how far they can push the account teams. That’s not necessarily a bad thing, but the onus is on PR agency leads and managers to immediately clarify any vague requests, request missing information, agree on deadlines, and flag any activities that need to be costed out separately.

why clients are difficult

Get under their skin

Let’s be fair, difficult clients aren’t difficult because they want to make your life miserable, but because they want their business to do well and achieve their objectives. As PR practitioners, we’re often guilty of not asking that simple yet very important question: “What does success look like?

The definition of PR success may mean very different things to different clients. Some just want new and fresh ideas, others are looking for a select number of articles in tier one publications. Some are looking for PR with a direct impact on sales. And yes, there are clients, who just want a friend! While we can’t be everything to all people, it’s important to listen and understand what good looks like from their perspective, and adjust our approach accordingly. By doing this, we’ll avoid many frustrating meetings or passive-aggressive emails.

Make them look good

If you feel that you’re being put under a lot of pressure despite delivering great results, or that your client just isn’t being ‘fair’, chances are rather high that this isn’t about you at all, but about your client being caught up in a difficult situation internally.

Take time to understand the internal dynamics of their business, the organisational structure and decision-making processes. Such insights will enable you to help your client navigate their internal corridors and strengthen their personal reputation. They will be forever grateful.

make your PR clients look good

Sack them

Sometimes (and very rarely) things may get out of hand, with clients causing persistent and unnecessary stress, acting like bullies and even causing your colleagues to resign. No client is worth risking the stability and cohesion of your team. Apart from the emotional cost, such clients also have a negative impact on efficiency and profitability that can damage the business.

I tend to agree with Chris Merrington that occasionally, it may be necessary to fire a client that’s not a good fit and is preventing you from growing as a business. In such a highly competitive industry, this may feel like an unnatural move, but it may open up capacity for developing a more profitable client relationship that’s built on solid foundations of trust and mutual respect.

when it's time to sack the PR client

At ec-pr we are passionate about b2b communication. We believe your work is amazing and we want to help you tell the world how extraordinary it is. Get in touch.

Join our #B2BPR tribe:

If you’ve found this article valuable, you can get more useful insight here:

Download Your Definitive Media Lens Guide to achieve your maximum sphere of influence

READ Should you choose a Specialist PR Agency? Find out here

look Check out the B2B Tech PR Sectors we operate in

to receive regular insights on how to make your PR work harder.

The Definitive Media Lens Guide 2021 pdf

Your definitive media lens guide

This PR guide provides a framework for B2B businesses to identify their sphere of maximum potential influence.

Download

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Stay up to date with the latest insights, case studies, and PR guides.

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How Can PR Support My SEO?

How Can PR Support My SEO?

How Can PR Support My SEO?

SEO and PR are important functions for businesses, and both fall under the broad umbrella of marketing. For some, that may be where the association ends but for businesses looking for maximum success when it comes to reaching audiences and boosting their reputation, PR and SEO work together quite nicely.

Let’s look at the difference between PR and SEO, and how you can use PR to support your SEO strategy.

The Difference Between PR and SEO

You may think this question is a little bit like asking the difference between night and day. PR and SEO are obviously quite different, right?

PR is used to promote your brand in a good light and communicate messages to your target audience whilst the primary goal of any SEO (search engine optimisation) strategy is to help boost your online authority and help get your website to the top of Google’s search engine rankings.

They seem to be two hugely different disciplines, but once you take a closer look, PR and SEO have a few things in common.

Microphones on table for press interview

What Do PR And SEO Have In Common?

Mention SEO to someone not in the know and they may think it’s all keywords, optimising your website with technical backend stuff, and link building…whilst a good SEO strategy does include those areas, producing authoritative content to convince your audience (and Google) that you are an expert at what you do plays a key role in SEO.

Expertly produced content that serves a purpose – to educate, inform or inspire, is one of the best ways to get both search engines and your target audience to recognise your authority in your area of expertise and trust you.

Doesn’t that sound an awful lot like PR? Components of PR, such as a thought leadership strategy and earned media are very similar to SEO. You will never truly succeed at SEO if you can’t first convince your audience that you are worth their time. Recognition and authority online must be earned and built up. The same goes for PR – the aim is to speak to your target audience and convince them of your authority.

Expertly produced content that serves a purpose – to educate, inform or inspire, is one of the best ways to get both search engines and your target audience to recognise your authority in your area of expertise and trust you.

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READ: How to select the marketing tools for your integrated PR campaign (PESO)

How Can PR Support SEO?

In addition to having similar aims, there are several ways PR can support SEO.

One of the biggest crossover areas where PR and SEO can work harmoniously is link building. Link building (gaining links to your website from other websites) can be one of the most time-consuming tasks in SEO but the effort is often worth it to ensure your website gains authority.

If part of your PR strategy involves reaching out to the press and journalists to achieve online coverage, those online articles will often contain links back to your website. Even without these links, online coverage can assist SEO, but multiple links leading back to your website are much better and help boost the authority of your site.

However, it is important to note that not all links are equal. In SEO, the objective is to obtain high-quality backlinks. That means links from sites that are already ranking and have good domain authority. PR can help in this area as the websites approached for article placement or mentions will often meet both those criteria – national media and established industry websites, for example.

Microphones on table for press interview
Another way PR can support SEO is with messaging and targeting. Your PR strategy will usually include a communication plan, part of this may be persona or audience research and clarity on the message which needs to be delivered. This groundwork can provide a great basis for SEO when it comes to creating messages and targeting audiences.

If your PR strategy includes a content calendar, there is also an opportunity to take this even further and ensure planned PR content supports SEO, with keywords, for example.

With all this in mind, it makes sense that PR and SEO should be considerate of each other and more integrated even though they are different sections of your overall marketing activities.

Integrated PR

An integrated PR approach means aligning your PR activity with other marketing activities to drive maximum impact and effect. This includes SEO.

In-house, an integrated approach to PR may mean getting different teams working together, drawing on individual knowledge and skills.

If you outsource your PR to an agency and want to ensure SEO isn’t forgotten about, then look for an agency that champions this integrated approach.

Whichever option you choose an integrated approach will ensure your brand is regularly in front of your target audience with a relevant and compelling message and that you engage with your (potential) customers and drive new leads. It also ensures your resources and efforts are optimised for a maximum Return on Investment (ROI).

Join our #B2BPR tribe:

If you’ve found this article valuable, you can get more useful insight here:

Download our complete guide to B2B PR Campaign Planning

READ this Tech PR case study: How 2i found its voice: The 18 benefits of a communication strategy

watch our video: how to identify your target audience”

At ec-pr we are passionate about b2b communication. We believe your work is amazing and we want to help you tell the world how extraordinary it is. Get in touch.
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What’s The Difference Between B2B PR & B2C PR?

What’s The Difference Between B2B PR & B2C PR?

What’s The Difference Between B2B PR & B2C PR?

You will no doubt be familiar with the terms business to consumer (B2C) and business to business (B2B) PR. You may even understand that these two styles of PR are different, but can you put your finger on the differences?

Most understand B2C is consumer-based and automatically think of fast-moving goods – the type of goods we all consume every day, such as food and drink, clothing, or gadgets. 

It’s easier to understand as almost all of us will have encountered B2C PR in action – we’re all consumers of goods.

B2B PR is PR all the same, except it involves businesses selling to other business and not to consumers.

In B2B PR we even use many of the same methods, tools, and techniques as B2C. PR is one discipline and the way we go about generating buzz, creating opportunities, and building reputation and brand awareness are similar, no matter the target market or client.

B2B personas infographic

Why Is B2B PR Different?

Although B2B and B2C PR have much in common, there is one key difference – B2B PR exists in a vastly different commercial environment.

Firstly, the sales cycle can be years in B2B. Because the products and services being sold to other businesses are often a large investment or involve contracts that can last multiple years, the buying process is nothing like consumer sales. For example, a business selling global IT services will often have to contend with the fact that buyers are going to act slowly. This can be because of tender processes, contracts, or simply because the product or service in questions is not something one would buy every week.

This means B2B businesses need to ensure their PR campaigns have a strong strategic component so that they don’t get lost or diluted over time. 

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READ: 10 Reasons your brand needs PR

For example, a customer wouldn’t buy a global IT system on a whim – they may be tied into a contract for a few years or have multiple people involved in research at their end. From a PR perspective, you need to keep the conversation and engagement, interesting and vibrant for 3, 5,10 years possibly.

Speaking of multiple people, a further layer of complexity is often added in the B2B world as decision-making processes nearly always involve more than one person. The decision-making process may not be easy either with multiple experts and factors impacting the selection and commitment process.

Multiple actors with different, possibly conflicting, motivations and values need to be considered, prioritised, and addressed. This is why persona profiles are an important element of your B2B PR strategy. Creating persona profiles isn’t unique to B2B PR – as consumers, we’re all heavily profiled but multiple, and complex players are something to be mindful of when creating your PR strategy.

Decision-makers also take their time within the buying cycle as the implications of a mis-purchase can be much higher than in a consumer market.

B2B personas infographic

For example, if you decide to buy some chocolate and your chosen treat turns out to be a disappointment, the implications are relatively low for both you and the chocolate seller. You just wouldn’t buy that chocolate again. The wrong product or service in the B2B world could have enormous implications for a business, hence the need for a protracted buying cycle and multiple decision-makers and experts.

An excellent way to coax decision-makers along the way and alleviate fears around bad choices is for businesses to position themselves as thought leaders within their industry, helping guide and educate potential clients. Possessing a perceived high degree of trust and knowledge can be invaluable to a B2B business.  

Finally, and conversely – although B2B purchases tend to be much more expensive than consumer products and services, the size of the budget behind B2B PR campaigns tends to be much smaller!

That means that to be effective in your PR you must be collaborative, expert and, perhaps surprisingly, passionate – in an enduring sort of way. Hence why many B2B businesses look to PR agencies for their expertise. Although an agency may seem a costly affair, having dedicated B2B PR expertise on hand can make budgets stretch much further by achieving the results you want, the first time around.

Join our #B2BPR tribe:

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The Dos and Don'ts of Analyst Relations to help build credibility with industry influencers.

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How much does a PR campaign cost?

How much does a PR campaign cost?

How much does a PR campaign cost?

This week we’re talking about PR campaign costs, expensive violin strings, and how much of your budget you should think about investing in a PR campaign.

How much does a PR campaign cost?

This is a question many have asked and will continue to ponder, but nobody will ever be able to answer succinctly.

The reason? There are too many variables.

We tried to refrain from using the classic idiom ‘how long is a piece of string’, but this really is a situation where you could spend £1000 or £100k, and anything in between.

When we asked our Managing Director, Lorraine Emmett, if it was fair to compare string and PR campaign costs, she agreed:

“It is very much like a piece of string. You can get all types of string. You can pick it up free second hand at an allotment or pay $20m at auction for a Duport Stradivarius violin string.”

This may not appear to be helpful advice at first, but Lorraine further explained that people will always want to know an overall basic cost and will continue to ask how much a PR campaign will cost.

The key for people asking this question is to consider what they want to use their string for, how important it is, and how much of their budget they are willing to invest in the string to meet their needs.

b2b pr campaign planning leads to business growth upwards arrow
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DOWNLOAD: How much does PR cost - EC-PR Packages

How much should I spend on PR campaigns? 

Whether you are considering running a PR campaign in-house or looking for a PR agency to help, asking how much you should spend on PR campaigns is the wrong question to be asking.

Ask yourself, what could effective PR do for my business? What problems could it solve? How could it help me achieve my key business objectives?

To help answer these questions, why not look at what your competitors are doing. Are any of them doing PR? Are they successful?

Once you understand what you want to achieve with a PR campaign, the question shouldn’t be how much money to spend on it. Instead, look at your budget and work out how much of it you think would be worth investing.

 

“It is very much like a piece of string. You can get all types of string. You can pick it up free second hand at an allotment or pay $20m at auction for a Duport Stradivarius violin string.”

– Lorraine Emmett

PR agency costs

Hiring a PR agency to launch tactical and strategic PR campaigns doesn’t necessarily mean spending more on PR, or less for that matter. You could spend the same amount on an in-house campaign as you would with an agency. The decision comes down to putting your money where there is the most experience and expertise so that you’re more likely to see a return on your investment.

That’s why many business owners will turn to a PR agency, in some cases saving money as a PR agency will have set costs and establish a plan early on, including how the budget will be utilised.

You’re paying for experience, connections, and expertise when you hire a PR agency, but this also gives you a greater chance of launching successful PR campaigns. If in-house campaigns are having limited success, despite you spending a fair amount of your budget on them, external expertise may be what you need.

One area in-house teams (which realistically usually comes down to the marketing department) often neglect is the groundwork before PR delivery is attempted. When the communication strategy and campaign planning isn’t undertaken properly, a scattered or ad-hoc attempt at PR results – which is most likely to be ineffective.

b2b pr campaign planning leads to business growth upwards arrow

One EC-PR client that recognises the importance of this strategic groundwork and how an agency can add value is Dave Kelly, Managing Director at 2i after we developed a communication strategy for the business

 

“You have offered us enormous value in getting us to this stage. When I think back to the lack of focus and structure that our message had originally to where we are today, for both our clients and our staff, it’s been a game-changer for us and massive thanks to you for that.”

– Dave Kelly, Managing Director, 2i

 

This solid groundwork proved to be a valuable base from which 2i could then build their reputation and external communications.

Working with a PR agency gives you the choice when it comes to gaining expertise in specific areas – for example, your businesses may be equipped to develop your communication strategy and PR planning, but you need help with delivery. Others may be fine with delivery but struggle with the preparation work.

Investing money in an agency to pick up these problem areas for you makes more sense.

Many agencies will have a minimum threshold when it comes to the budget and will not accept clients with a budget they feel won’t deliver a good return.

At EC-PR, we have a modular package approach, designed to let you take as little or as much advantage of our expertise as needed.

Join our #B2BPR tribe:

If you’ve found this article valuable, you can get more useful insight here:

Download our comprehensive guide: B2B PR Campaign Planning for indispensible templates, examples and tools.

Download our pricing guide: How Much Does PR Cost? for our transparent modular pricing.

READ this Tech PR case study: How 2i found its voice – 18 Benefits from a communication strategy

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Our transparent guide to B2B PR pricing for tech brands.

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Our insights

How do I know if my PR agency is doing a good job?

How do I know if my PR agency is doing a good job?

How do I know if my PR agency is doing a good job?

Are you thinking about recruiting a PR agency or perhaps you feel your current agency could be adding a little more magic? This article is about how to assess whether your agency is actually doing a good job and what a great PR agency should be delivering.

As with any effective external agency, be it an advertising, content marketing or PR agency, your chosen agency should be organised, disciplined and transparent. Has your PR agency provided a clear Scope of Work with deliverables that are continuously monitored in the weekly/bi-weekly status report?

Is my PR Agency doing a good job checklist
Seamless, fully-integrated or bolt-on PR

Our experience shows that it is important to be flexible and align with a client’s approach to processes and project management (provided the approach is efficient). Is your agency happy to use your collaboration tools, say Trello or Basecamp? Are agency teams updating them in real-time and saving relevant documents into your shared folders? Such things may seem trivial or overly process-focused, but they do indicate that your agency is mindful of your business processes and is committed to helping you with your daily job.

Love hearts in bowl. PR Agency immersed in your business.Immersed in your business

I believe one of the key indicators distinguishing great PR agencies from average ones is the willingness and ability to immerse themselves in your business. Investing the time and resource to truly understand your products/services and market proposition will enable your agency to ‘sell’ your company to the media and other key stakeholders successfully.

Is your agency asking you about your competitors and your specific market segment? Has the agency team read your annual report or reviewed your marketing strategy? Are they asking for access to relevant internal documents (say customer personas or messaging)? If the answer to all of the above is ‘yes’, this is a good sign that the agency is really trying to scratch under the surface and understand the gist of your business.

Stone hand holding up tree. PR Agency offers strategic supportProactive and one step ahead

Most PR agencies tend to be proactive right after appointment, suggesting programmes of activities, new media targets or new angles to pitch your business to the press. But increasing your brand awareness and strengthening your competitive position is a long-term game, and truly outstanding PR agencies will keep the momentum and maintain proactivity after the initial ‘honeymoon period’ of about six months.

If your agency is occasionally bringing in additional sets of eyes from across its business, or is keeping you on your toes with new ideas and proposals that might take you out of your comfort zone, you can be sure they are trying to keep things fresh and take your communication function to the next level.

Great things happen when, usually as a result of a long-term partnership, your agency can predict your next move and comes prepared with answers and plans.

Are you envisaging an online pre-Xmas gathering for partners and customers (how very post-COVID) but are not sure how to sell the idea internally? Has your agency already prepared a plan and a mini business case for your boss? They seem to be one step ahead of you!

Escalator. PR Agency KPIs and growthTangible business impact with KPIs

Ultimately, every agency needs to deliver (or ideally over deliver) against an agreed plan and KPIs. Transparency rules when it comes to contracts, as I explain here. We normally recommend a mix of quantitative and qualitative targets, such as a percentage of Share of Voice against competitors, coverage impact score, or coverage sentiment.

The effectiveness of PR however should also be assessed in terms of the strategic value it brings to the business. Is your PR agency helping you identify and demonstrate your unique differences? Has it provided strategic counsel on which target audiences you need to prioritise to keep your communication focused?

These are the strategic inputs that will empower your business to use its time and resources efficiently, engage with your target audiences more effectively, and ultimately drive business growth.

Establish whether your PR agency is doing a good job with our 9-point check list

1Deliverables contract: Provides a clearly defined Scope of Work with deliverables that are continuously monitored

2Cultural alignment: Seamlessly aligns with your internal processes

3Collaboration tools: Uses collaboration tools and platforms to increase efficiencies

4Invests in you: Commits time and resource to truly understand your products/services and market proposition

5Communication strategy: Asks pertinent questions about your comms strategy and messaging, such as personas, positioning statements…

6Exceeds expectations: Proactively suggests activities to elevate your comms activity

7Forward thinking: Predicts your next question and comes prepared with answers

8Performance assured: Delivers against KPIs

9Outcome focused: Provides strategic counsel that generates tangible business outcomes

At ec-pr we are passionate about b2b communication. We believe your work is amazing and we want to help you tell the world how extraordinary it is. Get in touch.

Join our #B2BPR tribe:

If you’ve found this article valuable, you can get more useful insight here:

Download our guide: How much does PR cost?

READ this outstanding Tech PR case study: Concirrus – Quest for Success

look at this Infographic: Your Questions About Communications Strategy Answered

How to choose the right PR agency for your brand
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