One of the most commonly asked questions we hear at our tech PR agency is: How can we increase our brand awareness? To get on the same page about what this objectively means, we should go beyond the simple definition of whether your target customers are aware of your...
The cost of tech PR services in the UK can vary based on several factors, including the complexity of the project, the scope of work, the reputation and experience of the PR agency, and the duration of the engagement. In this blog we aim to provide you with specific...
Marketing budgets tight? Here’s the silver lining... It will force you to be laser-focused on what actually works. In this article I will show you how to find out what will work for your business, and how to implement and measure these marketing strategies. Stop...
LinkedIn Analytics: Lessons from the frontlineSo, you think you understand LinkedIn analytics? After years of managing executive profiles through our Catalyst personal branding and executive engagement service, we've discovered something fascinating - most business...
Target personas: an extremely powerful marketing tool Effective communication is based on an in-depth understanding of your customer base. You need to know who your customers are and which channels they use to stay informed. You need to uncover their fears, pain...
In B2B marketing, a robust PR plan is essential for building credibility, nurturing relationships, and ultimately driving business growth. But first and foremost, you need to understand what B2B PR is and how it differs from B2C PR.What is B2B PR how is it different...
Everything you need to know for successful B2B PR campaign planningDiscover how to create a B2B campaign plan which successfully delivers your communication strategy. We guide you through: tailoring creative messaging to each stage of the customer journey, selecting...
Why the need for new tactics? Is the press release dead? The changing face of the media, with less staffing journalists on publications, more writers and bloggers to reach out and connect with, the impact of AI and the proliferation of low quality content being...
As your business grows and scales, your business functions begin to mature and what may previously have been done by a sales & marketing expert may evolve into a fully-fledged sales force as well as a dedicated marketing function. However, the trajectory of this...
Home · Case Study · ITPEnergisedThe Net Zero Heroes Believing passionately about the world’s transition to net zero, ITPEnergised is a team of technical consultants who work with their clients to deliver renewables asset management services and expert advice on all...
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