Half of B2B buyers rank trust above price. Click here to learn how to earn trust early and turn interest into deals.
You've built an incredible tech product. Your code is elegant, your interface is intuitive and your solution solves a genuine problem.None of that matters if you cannot communicate your vision to investors effectively.Whilst founders obsess over product perfection,...
Your comms strategy is rooted in your business drivers. It captures who you need to influence (your target audience) and persuade. It summarises what you must say to engage, attract and win their attention. Finally, it signposts the channels in which you need to be...
In today's B2B technology landscape, the old-school sales playbook is gathering dust. Here's a startling reality check: B2B buyers spend only 17% of their time meeting with potential suppliers. That's right. In a complex purchasing decision that could impact their...
Did you know that even the most groundbreaking technology cannot guarantee the success of your tech scale-up? It's a common misconception that solving an industry-wide problem is enough. Yet, the reality is starkly different. Let's dive into why a comprehensive...
A front-page feature might feel like the pinnacle of PR success, but without credibility, it carries little weight. For B2B tech companies, where buying cycles are long and decisions involve multiple stakeholders, being seen as a trusted authority is far more valuable...
Why target personas are an essential marketing tool If your marketing messages aren't landing — or your audience seems disengaged — the issue might not be what you're saying, but whom you're speaking to. Target personas help you reach and satisfy your ideal audience....
One of the most commonly asked questions we hear at our tech PR agency is: How can we increase our brand awareness? To get on the same page about what this objectively means, we should go beyond the simple definition of whether your target customers are aware of your...
The cost of tech PR services in the UK can vary based on several factors, including the complexity of the project, the scope of work, the reputation and experience of the PR agency, and the duration of the engagement. In this blog we aim to provide you with specific...
Marketing budgets tight? Here’s the silver lining... It will force you to be laser-focused on what actually works. In this article I will show you how to find out what will work for your business, and how to implement and measure these marketing strategies. Stop...
LinkedIn Analytics: Lessons from the frontlineSo, you think you understand LinkedIn analytics? After years of managing executive profiles through our Catalyst personal branding and executive engagement service, we've discovered something fascinating - most business...
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