PR Campaign Planning Articles

Creating a strategic PR plan

Creating a strategic PR plan

A strategic PR plan can help you move beyond rushed press releases and piecemeal media placements to get real results from your PR efforts. To get started, simply follow these seven steps: 1 Set a baseline The best foundation for any strategic PR plan is a firm...

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PR Campaigns to build engagement

PR Campaigns to build engagement

Besides an agreement to marry, being engaged also defines the act of being ‘involved’ with something or someone. In the marketing world, how engaged your audience is depends on how deeply they relate to your company and how interested they are. In this article we will...

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