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Aug 12, 2022 | Brand Awareness, Case Studies, Event Publicity, LinkedIn, Media relations, Messaging development, PR Campaign Planning, Thought Leadership, Video Content Marketing
Client background e2e-assure is a managed detection and response (MDR) and security operation centre (SOC) provider that EC-PR has been working with since November 2021.Challenge Cyber security is often considered a ‘dark art’ with some technology vendors focused on...
Dec 14, 2020 | B2B PR Blog, Services, Video Content Marketing
We all consume information in different ways and this will vary according to many different factors: personality types (for example, some people are more visual) time of day, day of the week, mindset, time pressures and interest levels. If we find a subject of...
Stay up to date with the latest insights, case studies, and PR guides.
B2B PR Blog, Media relations, Thought Leadership
We work in a tightly woven web, yet the evolving fields of Public Relations and Journalism interweave with more complexity than any other industry. In many aspects, any changes felt in one can dramatically impact the other. In Muck Rack's recent State of PR and State...
B2B PR Blog, Communication Strategy, Opinion, Our PR approach
Crisis management is a critical function for companies, whether they’ve invested in an in-house public relations (PR) team or a PR agency. In 2023 many are wondering if crises could be averted with the use of machine learning and artificial intelligence (AI)...
B2B PR Blog, Measurable PR and Marketing, Our PR approach
In PR, we have the power to change people’s attitudes and behaviours in strategic ways. There’s nothing like it! But as they say, with great power… Our PR goals might be to persuade the public to adopt more ecological habits, to advance an organisations’ mission, or...
B2B PR Blog, Opinion, PR Campaign Planning
Some behaviours foster greatness while others smother potential. In this blog we take a light hearted look at some behaviours that will accelerate the failure of your public relations team. We've been very fortunate enough to have very rarely come across these...
B2B PR Blog, Measurable PR and Marketing
What is Tech PR? Technology Public Relations (Tech PR) is the process of cultivating and nurturing your technology brand, business or service by commenting on and generating storylines in which your brand is the champion, something you might do in-house or via an...
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