Video Content Marketing articles

How to grow your LinkedIn Reach in 2024

Mar 12, 2024 | B2B PR Blog, LinkedIn, Personal Branding, Video Content Marketing

Forget LinkedIn vanity metrics, focus on genuine engagement and embrace video in a mobile-first world Last month saw the release of the illustrious and much anticipated Algorithm Insights 2024 report from LinkedIn™ trainer, Richard van de Blom. If you’ve seen it, no...

e2e-assure Cyber security PR case study

Aug 12, 2022 | Brand Awareness, Case Studies, Event Publicity, LinkedIn, Media relations, Messaging development, PR Campaign Planning, Thought Leadership, Video Content Marketing

Client background e2e-assure is a managed detection and response (MDR) and security operation centre (SOC) provider that EC-PR has been working with since November 2021.Challenge Cyber security is often considered a ‘dark art’ with some technology vendors focused on...

How to bring your messaging to life with engaging video content and strong branded graphics

Dec 14, 2020 | B2B PR Blog, Services, Video Content Marketing

We all consume information in different ways and this will vary according to many different factors: personality types (for example, some people are more visual) time of day, day of the week, mindset, time pressures and interest levels. If we find a subject of...

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Seven steps to creating a strategic PR plan

B2B PR Blog, Integrated PR, Measurable PR and Marketing, Messaging development

A well-structured PR strategy plan can help you move beyond rushed press releases and piecemeal media placements to get real results from your PR efforts. In this guide, we'll walk you through the essential steps to crafting an effective PR strategy. You'll learn what...

PR for business growth: steps for success

B2B PR Blog, Content Creation, Integrated PR, Measurable PR and Marketing, PR Measurement

Spread your wings and be recognisable! Let's look at the essentials for PR for business growth: Do your PR placements bring leads? Likely not without a strategic PR plan. You need one. Do you know your target audience? How long is their buying journey? PR can prepare...

How to align sales and marketing: boost revenue & customer experience

B2B PR Blog, Measurable PR and Marketing

Misalignment costs more than just revenue: When sales and marketing teams operate in silos, it leads to inefficiencies, a disjointed customer journey, and employee frustration. Alignment starts with strategy: Alignment should begin at the communication strategy phase....

EC-PR strengthens leadership team with appointment of Caroline Hurst as Sales and Marketing Director

B2B PR Blog

EC-PR, an award winning B2B tech PR and marketing agency, has appointed Caroline Hurst as Sales and Marketing Director, reinforcing EC-PR's commitment to delivering innovative marketing campaigns for ambitious technology companies.Having previously led marketing at...

The hidden power of brand marketing: beyond direct attribution

B2B PR Blog, Brand Awareness, Communication Strategy, Measurable PR and Marketing

Authored in conversation with Vanessa Ashworth, Head of Marketing Communications at A-SAFEBrand marketing: a marmite for marketers Marketers face constant pressure to prove ROI for every initiative. But what happens when the most valuable marketing activities can't be...

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Video Content Marketing articles

How to grow your LinkedIn Reach in 2024

e2e-assure Cyber security PR case study

How to bring your messaging to life with engaging video content and strong branded graphics

Subscribe to our updates

Our insights

PR for business growth: steps for success

How to align sales and marketing: boost revenue & customer experience

EC-PR strengthens leadership team with appointment of Caroline Hurst as Sales and Marketing Director

The hidden power of brand marketing: beyond direct attribution

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