B2B Webinars can be a powerful marketing tool Successful companies don't just sell their product – they educate, engage and elevate. Webinars stand out as the rare marketing tool that accomplishes all three, delivering measurable ROI while building lasting business...
Services articles
The complete guide to effective B2B brand messaging
Breakthrough B2B brand messaging will resonate with your ideal client at every stage of their buying journey. B2B messaging is the cornerstone of successful brand communication. This guide explores the crucial stages of the B2B buying journey and reveals how to...
How to create and use target personas in marketing communications
Target personas: an extremely powerful marketing tool Effective communication is based on an in-depth understanding of your customer base. You need to know who your customers are and which channels they use to stay informed. You need to uncover their fears, pain...
How to develop a B2B thought leadership strategy
For B2B companies, establishing your brand as a trusted authority is more important than ever. A well-crafted thought leadership strategy does just that—positioning your business as a source of valuable insights and innovative ideas. But what does it take to develop...
6 top tips for choosing your Analyst Relations spokesperson
One of the keys to success in Analyst Relations (AR) lies in the second part of this communications specialism – Relations. Relations are built and nurtured between people so finding the right AR spokesperson amongst your subject matter experts and executives is...
Key Opinion Leaders vs. Thought Leaders: Understanding the Difference
In the world of marketing, the terms key opinion leaders (KOLs) and thought leaders are often used interchangeably. However, they represent distinct roles in influencing audiences. In this article I explore the differences and explain why understanding them matters...
Business leaders ignore LinkedIn at their peril – here’s why
LinkedIn is not just a job seeking platform but a powerful business and networking tool for leaders. Ignore LinkedIn and you ignore effective ways to build influence and drive business growth. It's crucial to follow three golden rules: Create a great profile - we'll...
8 Key components for a powerful B2B PR strategy
In B2B marketing, a robust PR plan is essential for building credibility, nurturing relationships, and ultimately driving business growth. But first and foremost, you need to understand what B2B PR is and how it differs from B2C PR.What is B2B PR how is it different...
9 Reasons why CEOs & business leaders should be active on LinkedIn
LinkedIn isn't just a networking tool—it's a platform that allows CEOs and business leaders to build their personal brand, foster business relationships, and showcase their company's values. With over 1 billion members in more than 200 countries, LinkedIn offers a...
Build a personal brand on LinkedIn: proven strategies & pitfalls to avoid
Business leaders who want to build a personal brand on LinkedIn can take advantage of vast opportunities for networking and lead generation, but they can also fall into a mire of mistakes. We'll set you up with success with our foundational principles for...
Subscribe to our updates
Stay up to date with the latest insights, case studies, and PR guides.