As a new insurtech, thinking about your PR at start-up stage can pay dividends in the future. Here, we take a look at why There’s a lot to think about when starting up as a new insurtech, and it can be tempting to put ‘soft’ matters, such as marketing, communications...
Services Articles
Three reasons why Marketing & PR are set to be 2023’s power couple
As we hurtle towards 2023, and with talks of an imminent recession looming, it is more important than ever before for growing businesses to focus on aligning their Marketing and PR strategies and execution so that they can leverage restricted budgets to create impact...
Increase brand awareness and employee recognition with a business awards programme
Client background ResQ is the UK’s leading contact centre specialist that helps organisations grow and nurture their customer base.The challenge Increasing brand awareness and recognising the achievements of its employees was extremely important for ResQ and so, it...
A complete guide to B2B PR Campaign Planning for 2023
Everything you need to know for successful B2B PR campaign planning A strategic PR guide for B2B Marketers to help you execute your communication strategy. The planning phase of any communication strategy should always begin with the initial task of setting out some...
What is an analyst relations programme?
How to plan an effective analyst relations programme "We have a great solution, and we want to tell as many analysts as possible about it. We want to build a great analyst relations (AR) programme. What have you done previously that has been successful?" This is how...
What is strategic PR and how is it different from tactical PR?
Our Client Service Director, Liz Churchman and Amir Bazrafshan of the the B2B Brand and Demand podcast, discuss strategic PR: how it differs from tactical PR and how, when planned and implemented properly, it can be used to build B2B brand awareness, engage the right...
What Are Analyst Relations?
Analyst relations, or AR, is a field of communications commonly used by B2B tech businesses to establish a reputation and build brand awareness amongst industry experts, known as industry analysts. Amongst other things, analysts influence sales in the tech industry....
Technical PR: Tips for creating content that delivers maximum impact
Recently our Client Service Director, Liz Churchman, featured in a PR Moment article, Ten Top Tips for Writing in PR, in which she highlighted the importance of doing your background research. Writing well in PR, and especially technical PR, requires a firm grip on...
A powerful & responsive tech PR strategy – the engine powering XTM’s communications
Client background XTM International is a founder-led business that was formed in 2002 to deliver high-quality, enterprise-class translation technologies that would keep pace with the fast-evolving demands of globalization. By 2020 this successful multinational...
How to choose the right issues to build your brand reputation
How do you select the right topics to help build your B2B brand reputation, which journalists are interested in, and that resonate with your target audience? Here is our 4-step guide to kickstart your media relations in 2023 with a flourish. Listen before you speak!...