Building brand authority through thought leadership: A-SAFE's 12-month success story A-SAFE is the world’s leading industrial safety barrier supplier, improving workplace safety worldwide. The company wanted to boost brand visibility, credibility and memorability,...
A front-page feature might feel like the pinnacle of PR success, but without credibility, it carries little weight. For B2B tech companies, where buying cycles are long and decisions involve multiple stakeholders, being seen as a trusted authority is far more valuable...
LinkedIn isn't just a networking tool; it's a strategic communications platform that allows CEOs and business leaders to build their personal brand, foster business relationships, and showcase their company's values. With over 1 billion members in more than 200...
Thought leadership content has become a driving force in today's digital landscape. Business leaders rightly see thought leadership as a way to elevate their brands and establish authority. And PR agencies, like EC-PR, are enjoying more requests for this kind of...
The cost of tech PR services in the UK can vary based on several factors, including the complexity of the project, the scope of work, the reputation and experience of the PR agency, and the duration of the engagement. In this blog we aim to provide you with specific...
For B2B companies, establishing your brand as a trusted authority is more important than ever. A well-crafted thought leadership strategy does just that—positioning your business as a source of valuable insights and innovative ideas. But what does it take to develop...
In the world of marketing, the terms key opinion leaders (KOLs) and thought leaders are often used interchangeably. However, they represent distinct roles in influencing audiences. In this article I explore the differences and explain why understanding them matters...
Stay sharp! Be immersed in cutting edge innovations: In a spirit of collaboration, your business can showcase, celebrate and engage with new tech innovation. Connect with fellow innovators: Be inspired by thought leaders, identify new synergies, forge networks and...
Distinct roles: Thought leaders offer deep expertise and innovative thinking, while social influencers drive engagement and visibility. Content focus: Thought leaders produce in-depth, strategic content; influencers create engaging, high-visibility posts. Impact...
Did you know there are at least 9 ways thought leadership will significantly build your business reputation? Thought leadership serves as a powerful tool for organisations, enabling them to address and solve complex questions that are crucial to their target audience....
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