Thought Leadership

Creating successful renewable energy thought leadership articles

Creating successful renewable energy thought leadership articles

Creating successful renewable energy thought leadership articles

Why thought leadership?

At EC-PR, we support our clients’ communications programmes by generating quality thought leadership content as a primary source of quality media coverage. This means we can communicate our client’s messages and elevate their profile by associating them with the most pertinent topics on the media agenda. Creating our own content keeps competitors out of the picture and allows complete control over our own narrative.  Right now, in the competitive renewables sector, regular editorial features often contain several companies with only fleeting mentions, which aren’t memorable for readers. A standalone 1500-word article which is authored by one company, is a valuable content asset.


Example #1 - Renewable energy thought leadership

An article placed for ITPEnergised in Renewable Energy Magazine on the subject of energy transmission access charges

click here >

Therefore, a series of thought leadership articles secured in top-tier renewable energy industry publications can exclusively position senior execs as subject matter experts among business decision-makers. Resulting coverage can be additionally exploited via their company’s website and social media channels. Further benefits of thought leadership also include increasing brand trust, boosting sales and helping secure funding.

How do you secure top tier placements?

In the energy sector, levels of clean energy media coverage have skyrocketed in the lead up to COP26, the UN climate change conference, which will take place in November. So, for PRs representing renewables campaigns and clients, getting your thought leadership articles placed in leading publications and ensuring they remain relevant and topical, are the two main challenges. Aligning with the COP26 agenda which outlines strategies to reach a global net zero 2050 target in the core areas of energy transition, clean road transport and protecting nature/restoring ecosystems – you need to be sure to focus on the hottest sub-topics.

hybrid renewables current topic for renewable energy thought leadership

Are you familiar with the renewable energy media landscape?

To prep for a successful article / series of articles, appreciating the B2B media landscape is vital. The mainstream green energy B2B media outlets, such as Business Green, Energy Voice, Envirotec, and Energy Digital all cover a broad spectrum of energy/environmental issues, including renewables. But a sharper focus on renewables is found within a raft of specialist titles which investors, developers, Government, academics, and influencers now utilise as key sources for consuming information. These cover specific sub-sectors of the renewable energy industry and include H2 View (hydrogen), Renewable Energy Magazine, Energy Storage News, Offshore Wind Journal, and Solar Power Portal. The specialist / generalist nature of the title dictates the level of audience understanding on your proposed topic. Getting familiar with these titles and their UK or international focus is important groundwork.


Example #2 - Renewable energy thought leadership

Green Hydrogen article placed for ITPEnergised in Energy Voice

click here >

What are the hot topics in renewables?

By hooking into topics at the cutting edge of the Net Zero debate, you can enhance your reputation as an industry commentator – the hot topics in renewables include:

1 Green hydrogen

Green hydrogen is a popular topic for clean energy as it creates zero carbon and is a sub-sector of renewables which is likely to explode in the next few years. According to IRENA, there are already plans for at least 25 GW of electrolyser capacity for green hydrogen by 2026, globally. At least 20 countries have now announced hydrogen strategies and it is expected that significant growth in green hydrogen production will drive continued growth in renewables. This is part of the more concentrated investment into sustainable power and hydrogen sources (including blue hydrogen).

2 Offshore wind

The UK is the largest offshore wind market in Europe, both in terms of projects under construction and in pre-construction phases and many UK hubs are emerging – e.g., Wales and Scotland. The UK also has the largest offshore wind farm in the world, off the coast of Yorkshire.

3 Energy storage

Energy storage plays a central role in the transition to a sustainable energy landscape, to overcome the intermittent nature of solar and wind resources and provide power when there is no wind or sunshine. A battery energy storage solution offers new application flexibility and unlocks new business value across the energy value chain.

4 Hybrid renewables

A hybrid renewables power plant typically comprises more than one renewable generating plant, with or without energy storage using the same grid connection point. We are led to believe by market behaviour that hybrids will become the new normal for all renewable energy developers.

5 Corporate PPAs

Renewable installations were once driven by subsidies, then tenders, and there is now a surge in corporate power purchase agreement announcements across markets, supporting new capacity or adding several years to the life of existing assets.

h2 hydrogen fuel cell green hydrogen

What makes a strong renewable energy synopsis?

Creating a well-targeted synopsis or hook which will engage the publication’s audience is key to successfully placing an article with the magazine’s editor. This should consist of no more than two paragraphs, including suggested headline, a summary outline of the main discussion points, details about the author/business and perhaps some industry stats to back up your key points. Keep to a specific area of the sub-industry, stay relevant to current industry debate, and try and take the debate a step further with your business’ own insight and insider knowledge – the more controversial, the better. This will position you as a true expert and your industry views will be memorable and valued.

Checking your draft

Once you’ve produced a draft article that everyone is happy with – do a final check. Make sure you have kept to the word count agreed with the editor, and always re-read to ensure the article remains objective (i.e., non-promotional) throughout. And, the final touch – add a couple of strategically-placed backlinks to specific pages of your company website at the beginning and end of the article.

Would your organisation benefit from a renewables energy thought leadership campaign?

If you want to know more about a B2B thought leadership campaign for in the renewable energy sector, please get in touch .

If you’ve found this article valuable, and you want to learn more about thought leadership, download our PR guide for business leaders “How to Become a Thought Leader”; read how EC-PR helped ITPEnergised, a world leading energy and environment consultancy, develop a communication strategy and deliver B2B PR Campaign Planning; and print out this infographic: “10 Principles for a Successful B2B Thought Leadership Strategy”.

Or, if you’d just like to stay in touch – sign up  to receive regular insights on how to make your PR work harder.


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How to develop a B2B thought leadership strategy

How to develop a B2B thought leadership strategy

How to develop a B2B thought leadership strategy

A thought leadership strategy requires three things:

  1. A subject matter expert who is articulate, informed and engaging, and unphased by public speaking.
  2. A well-researched opinion on a relevant, challenging issue and a clear understanding of potential solutions, underpinned by evidence. All of which is captured in a single, regularly updated, central document.
  3. A multimedia marketing schedule to launch, promote and give sustained visibility to the perspective, via written, verbal and video platforms, designed to get the thought leadership in front of the target community.

What is thought leadership?

In its simplest form, thought leadership is clearly articulated and informed insight from an expert which contributes to, or advances, a debate or understanding of an issue. That insight can be delivered in any format – written or verbal – through a white paper, article, speech, film, or media interview.

Thought leadership is usually issue-led and often relates to a complex subject matter.  This means it is most often associated with B2B, technical or ethical conversations.

thought leadership strategy

What role does a thought leadership strategy play in Public Relations (PR)?

Your thought leadership strategy plays a critical role in PR. At its best, should provide insight that moves a debate forward, while positioning the expert as visionary, knowledgeable and trustworthy.  Since PR is – the proactive management of information that educates, informs and persuades to advance the interests of the business –  your thought leadership should be an integral part of your PR and marketing communication strategy.


READ MORE: Why your business needs a communication strategy

Can anyone be a thought leader?

Yes, anyone can be a thought leader if they are equipped with the relevant knowledge, insight, and communication skillset. 

A poor communicator, however, will never become a thought leader.  A thought leader is inspirational.  If someone is not passionate about their subject or finds the limelight distressing, they are less likely to evolve into an effective thought leader – no matter how much coaching you give them. On balance, a thought leader’s subject matter passion will outweigh their fear of the limelight.

It is always worth keeping in mind that thought leadership is an accolade which is earned and awarded by peers and the addressable community – it is not a title that can be acquired lightly.

How do you identify a thought leader?

You can identify a thought leader through four crucial characteristcs:

  1. They will be subject matter experts – search for #IdeasIntoGrowth on LinkedIn posts
  2. They will be eloquent and authentic – their message is clear and easy to understand by the target community – consider Simon Sinek.
  3. They will communicate with tenacity and persistence – consider Arianna Huffington.
  4. They will share their expertise with genuine actionable insight, both freely and enthusiastically.

Examples of outstanding but very different thought leaders include Steven Bartlett the 27 year old CEO of one of the UK’s fastest growing companies, called Social Chain; Arianna Huffington an author, philanthropist, television personality and owner of the independently liberal online news magazine, ‘The Huffington Post and, of course, the teenager everyone loves to hate Greta Thunberg, the articulate environmental activist who is internationally known for challenging world leaders to take immediate action for climate change mitigation.

panel of thought leaders

What is the difference between a thought leader and a social media influencer?

The main difference between a thought leader and a social media influencer lies in their perceived ‘celebrity’. Thought leaders tend to be in the B2B domain where the sums of money involved, and duration of the buying cycle require careful governance and enduring relationships.  A thought leader may be paid a salary or a speaker fee, but they cannot be a thought leader without thoroughly knowing their subject matter and having an authentic message.  Thought leaders will be active on social media, but generally they need ‘long form’ engagement platforms because their subject matter requires it.

According to Influencer Marketing Hub: “Influencers in social media are people who have built a reputation for their knowledge and expertise on a specific topic. They make regular posts about that topic on their preferred social media channels and generate large followings of enthusiastic, engaged people who pay close attention to their views.” They are valued by brands, usually consumer, because they can create trends and encourage their followers to buy products they promote.

Thought leaders are respected for their depth of knowledge while Influencers are generally admired for their celebrity.

Can one insightful article be thought leadership?

Yes, but one piece of thought leadership will not make the author a thought leader.  You need more than a message – you need a strategy, you need to be consistent, and you need to ensure your message is heard – repeatedly – or you will fail to make the impact your message deserves.

What is the difference between thought leadership and content?

The main difference between thought leadership and content is its perceived independence. Thought leadership will focus on issues – why they exist, where they come from and what their impact is on the community, business, and individuals.

Well-crafted thought leadership will explore a variety of possible solutions and provide a thorough critique of the pros and cons of the different ways of addressing a problem. There may be some preferences expressed but well-practiced thought leaders will lead the audience to water and let them work out if they are thirsty or not!

Any piece of communication which focuses on a business, it’s method or solutions is unlikely to be thought leadership.  This type of content, which talks about your brand’s features, is sales.

What is the value of thought leadership to business?

The value of thought leadership to business lies in the authority and credibilty it attaches to the speaker and the company they represent. To build trust with prospective customers, you need to show them that you are an expert in helping to address their problem.  When someone is struggling with something in business, the last thing they want to hear is a sales pitch. They want a respectful arm around their shoulders and to be told their problem is not insurmountable, there are many ways to solve their problem and you can offer them insight about all those solutions, so that they can make the best choice. This is what thought leadership provides – a platform upon which you can show off the depth and range of your understanding of their pain and how to remove it.  Thought leadership is about building trust.

What are the nine benefits of a thought leadership strategy?

There are many benefits to an effective thought leadership strategy.  Blaire Nicole writes on SocialMediaToday that there are five key benefits to thought leadership, but we think the list is more extensive, including:

1 Heightened competitive advantage

A clear position on a relevant critical issue that your community is wrestling with makes you stand out. This makes you worth engaging with to discover what you know as part of their due diligence.

2 Enhanced desire for business partnership

The fact that you have a clear view on ‘all possible’ solutions and their strengths and weaknesses, will make you a critical partner who can help them make the best decision for them.

3 Increased trust amongst your stakeholders

Sharing your expertise in an objective and informed way, underpinned by evidence, will increase your trust quotient. In B2B, your trust quotient is a critical factor in decision making and is made up of how you are perceived in terms of credibility, reliability, and assurance.

4 Greater brand awareness

The process of driving visibility for your spokesperson and the platforms they will deliver their talks and presentations from will give your brand heightened visibility.

5 Improved audience engagement

If you have selected the right issue and maintained stoic objectivity, thought leadership is the most effective way of filling your sales funnel – it is the air of independence which is so compelling.

6 Purpose-led content

‘Content’ and ‘purpose’: two buzzwords of our time which have all but lost their meaning – which is somewhat ironic. Thought leadership gives direction and meaning to your earned (editorial) and owned (web and blogs) media. You can use the structure of the thought leadership debate as inspiration to guide and inform all your marketing communications.

7 Higher perceived value

A business on a mission with clarity of purpose and the insight and evidence to back it up, has more perceived value than a business simply selling nuts and bolts.

8 Morale/loyalty

Customers, business partners, advisors and employees will experience the ‘feel good’ halo effect of having a recognised thought leader in their midst.

9 Brand differentiation

The impact of #1-8 in a crowded market – you do the maths! 🙌😁

Why does your company need a thought leadership strategy?

Your company needs a thought leadership strategy if it aspires to having a competitive advantage and is looking to release the potential of their brand. There are few companies that would admit they wouldn’t want to have access to all the benefits described above.  Anything worth having requires work, commitment, and an objective-led plan.  Having a plan is the optimum way of ensuring you achieve your goal.  If you do not have a strategy to become a thought leader, it is unlikely that you will ever achieve that status.

What are the five pillars of a thought leadership strategy?

The five pillars of a thought leadership strategy which you need to consider to ensure it is focused and  relevant are:

  1. Who are you speaking to? You should be able to visualise the typical member of the audience.
  2. What problem of theirs you can solve? This needs to be something that they are unable to solve on their own, they will be looking for possible solutions.
  3. What options are available to your target audience? Demonstrate a respectful and honest understanding of the pros and cons of those solutions.
  4. Where does your audience go for their information? You will need to tailor your thought leadership to these channels to access and engage your audience.
  5. Who has the expertise, charisma, and desire to be a thought leader in the target community?

What are thought leadership activities?

You need to create a waterfall of thought leadership activities which deliver, reinforce, and clarify your thought leader’s position and provide in-person opportunities for the target audience to engage, question and experience.  These will include:

  1. Whitepapers
  2. Roundtables
  3. Speaker platforms
  4. Webinars
  5. Editorial articles
  6. Guest blogs
  7. Media event/Q&A
  8. Podcasts

How do you measure the success of a thought leadership strategy?

1 Share of voice in target media

Calculate how often your opinion is mentioned in target media compared with your top three or four competitors.

2 Track the data

Is the white paper being downloaded? Are people signing up to listen to and engage with your thought leader? What are the trends? Use feedback to enable your thought leader to update, refine and even refocus the core message.

3 Engagement amongst target groups

Track social reach and engagement through LinkedIn.

4 No longer the warm-up act

Your thought leader is the key attraction at an event. They are invited to talk and referenced in promotional material as the reason to attend. You no longer pay for the opportunity to present to the audience – your thought leader is the reason the audience is present.

Thinking seriously about a thought leadership strategy for your B2B business?

To start forming your thought leadership strategy, reach out to our specialists today. And if you’ve found this article valuable, and you want to learn more about thought leadership, download our PR guide for business leaders “How to Become a Thought Leader”; read how EC-PR helped position Socura executives as thought leaders in the cybersecurity market; and print out this infographic: “10 Principles for a Successful B2B Thought Leadership Strategy”.

Or, if you’d just like to stay in touch – sign up  to receive regular insights on how to make your PR work harder.


The Definitive Media Lens Guide 2021 pdf

New PR Guide

Your Definitive Media Lens Guide shows you how to identify the maximum potential influence for your B2B business.


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Blu Wireless Tech PR Case Study

Blu Wireless Tech PR Case Study

Blu Wireless - Tech PR

How EC-PR built brand visibility in key target markets for Blu Wireless and achieved #1 Share of Voice in the UK amongst competitors


Blu Wireless is disrupting the market with ultra-fast and seamless 5G mmWave solutions engineered for emerging connectivity needs – from smart city networks to connected vehicles and high-speed transport. Blu Wireless works with integrators, manufacturers and service providers to deliver the superior reliability and speeds of connectivity needed for the data-intensive applications of the future.


Blu Wireless’ awareness in its key market segments was varied. In high-speed transport, it had a relatively high level of recognition but wanted to build strong thought leadership in key target publications. In other key target markets, such as defence, the brand needed visibility and wanted to gain recognition for their expertise in this field.


EC-PR proposed a 12-month media campaign titled ‘Leading with intent’ aimed at ensuring Blu Wireless becomes visible, valued and understood amongst its target customers (C-suite executives and technical experts such as Senior Engineers) across three core segments – public safety/smart cities, defence and high-speed transport, in both the UK and USA. The main objectives of the campaign were to increase brand visibility through thought leadership and establish a dominant share of voice on key messages.

The campaign was centred around a highly targeted proactive media outreach. This was underpinned by strong customer proof points/case studies, partnerships (Blu Wireless’ collaboration with Liverpool 5G Create), thought leadership content (an insight paper) and carefully crafted media narratives that highlighted the disruptive effect of mmWave technology on the future of the three vertical markets and the pioneering expertise that Blu Wireless could offer. 


Within a year, Blu Wireless achieved #1 Share of Voice (61%) in the UK among its key competitors, with the next best competitor recording just 16% of the UK Share of Voice. The campaign generated tier 1 press coverage in key verticals, particularly in transport and defence-focused publications, such as Global Railway Review and European Security & Defence.

Blu Wireless’ partnership with the Liverpool 5G Project has also garnered a steady stream of coverage in key IT and telecoms publications, such as Computer Weekly, Government Computing, and UK 5G Innovation Briefing.

The ‘Public Safety Beyond Covid-19’ insight paper featured contributions from five authors, notably from the University of Liverpool/Liverpool 5G Create Project Lead and Connectivity Technologies Ecosystems Manager at Facebook, helping cement Blu Wireless’ authority and visibility in the 5G space.

Blu Wireless logo

EC-PR has become our strategic communications partner that delivers not just robust advice but also challenges us as a business. Their ability to create outstanding thought leadership is complemented with a highly professional, tenacious and transparent approach to campaign delivery.

Ciara Barron

Head of Brand and Communications, Blu Wireless

EC-PR’s in-depth understanding of the telecoms and transport industries has strengthened our thought leadership in these markets. What was particularly valuable to us was EC-PR’s strategic recommendation onto how to build awareness in the defence sector where we have started to see some positive results.

Mark Barrett

Chief Marketing Officer, Blu Wireless



Share of Voice in the UK against its key competitors


Share of Voice compared to its nearest competitor who recorded 16%

Tier 1

Press coverage, such as Global Railway Review and European Security & Defence

Share of Voice in the UK against its key competitors

Share of Voice compared to its nearest competitor who recorded 16%

Press coverage, such as Global Railway Review and European Security & Defence

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technology pr

Technology PR

EC-PR is a B2B PR agency specialising in Technology PR and STEM industries. Read more about our Tech PR offering here.


Related PR services


Being in the right place at the right time… We will deliver feature length coverage to your target press… or your money back.

Socura Cybersecurity PR Case Study

Socura Cybersecurity PR Case Study

Socura - Cybersecurity PR

How EC-PR transformed the Socura proposition into a compelling media narrative, delivered outstanding thought leadership and valuable marketing outcomes.


Socura offers a Threat Detection and Response managed service, often referred to as MDR. The service acts as an extension of clients’ in-house capability and is operated by a team of highly experienced security experts. Socura’s analysts work in partnership with the customer to detect and defend against cyber threats.


Socura was a new entrant to the highly competitive cybersecurity market looking to establish its share of voice and make its brand visible, valued and understood amongst target customers.


EC-PR proposed a comprehensive PR launch programme that spanned the development of a Brilliant Ideas Bank – a repository of engaging ideas for thought leadership and comment, and an insight paper titled ‘Cyber Security in a Post-Pandemic World’, providing the business with an ‘in’ to discuss with the media and provide the brand with relevance.

The launch campaign also consisted of a highly targeted proactive media outreach that was looking to secure thought leadership article placements, media interviews and brand mentions in cybersecurity and health and care press – two key sectors for Socura.


The Socura insight paper launch had an immediate and powerful impact on the brand’s share of voice and visibility, including SEO rankings. Coverage in tier 1 tech publications such as Information Age and PCR was accompanied by influencer recognition on social media by the likes of Lisa Forte, a high-profile UK cybersecurity influencer.

The campaign continued with a steady stream of high-quality article placements, including in CISO Mag, Infosecurity Magazine, HealthTech Digital and Tech Native, firmly positioning Socura as a cybersecurity thought leader with a strong focus on health and care.  

Socura logo

EC-PR’s in-depth understanding of the cybersecurity industry has helped secure internal buy-in among our key executives and position them as thought leaders in the market. EC-PR’s strategic counsel has added great value to our PR function and empowered us to become more strategic in our approach to communications.

Andrew Kays

CEO, Socura

We have been totally sold on the value of PR. EC-PR’s expertise, dedication and the ability to transform our proposition into a compelling media narrative has not just built the foundations for our brand awareness and delivered outstanding thought leadership but also generated additional marketing outcomes, such as propelling forward our SEO ranking and social media engagement.

Anna Bancroft

Marketing Manager, Socura


Visits to the
Socura website
increased by

Web-page engagement increased by

Engagement rate per session increased by

Visits to the
Socura website
increased by


Web-page engagement increased by


Engagement rate per session increased by


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Cybersecurity PR

Cybersecurity PR

EC-PR is a B2B PR agency specialising in Cybersecurity PR and STEM industries. Read more about our Cyber Security offering here.


Related PR services


Being in the right place at the right time… We will deliver feature length coverage to your target press… or your money back.

‘Shining a Light’ on Pacer Optoelectronics

‘Shining a Light’ on Pacer Optoelectronics

Pacer - Thought Leadership

‘Shining a light’ on complex tech

Pacer case study: Shining a light on complex tech


For the past 30 years, Pacer has been the optoelectronics partner of choice for its OEM customers seeking specialist knowledge. Light is the theme that links all its customers – whether in the medical, military, commercial, industrial or security sectors.


Pacer’s Marketing Communications Manager, Wendy Vinson, believed that the business was missing out on opportunities to showcase its technical prowess and reinforce its leadership status through bespoke thought leadership but with limited resources, external support was needed.

Pacer logo


EC-PR designed and delivered a focused thought leadership programme that would help to not only shine a light on the unique optoelectronic expertise Pacer delivers to its customers, but provide the business development team with engaging and insightful material to open doors to new business.  The campaign included development of a brilliant ideas bank and thought leadership articles – all of which were placed, guaranteeing coverage.



“What attracted me to EC-PR, particularly Lorraine and Liz, was their absolute conviction in delivering results.  Its 100% track record in placing feature articles came to the fore within this campaign, giving me complete confidence in their approach and ability to deliver.  The programme has ignited significant interest within the business in the importance of media engagement and I’m looking forward to continuing the good work with EC-PR.”

Wendy Vinson

Marketing Communications Manager, Pacer

More Case Studies


We are a PR agency with a difference. Being in the right place at the right time. We will deliver feature length coverage in your target press... or your money back

10 Business Benefits of B2B PR

10 Business Benefits of B2B PR

10 Business Benefits of B2B PR

One of the key questions we often hear is along the lines of “Why do I need to do PR?” or “What will PR do for my business?” and the reality is that there are so many benefits of PR, the list is endless, but we want to focus on the main PR benefits and so we’ve highlighted the top 10 reasons your brand should have a PR strategy.

Depending on what stage of maturity your company has reached, you’ll have different business challenges, priorities, and drivers.  PR can be used to help you address a wide range of specific business  and marketing objectives.

Always aligned to your company’s vision, mission and goals, PR is ever present and supremely agile.

Here are our 10 key reasons why your company should do PR as part of your comms plan.

10 reasons your needs PR infographic

How your business will benefit from PR

Enhanced lead generation:

PR complements your marketing initiatives by showcasing your successes in editorial case studies. It keeps you visible as prospects move through the buying cycle and into the sales funnel. And, PR provides the added benefit of providing independent third-party endorsement.

Improved stakeholder insight:

The process of developing your communication strategy and PR outreach brings you closer to your customers.  Engaging with customers to understand their buying methodology and rationale to develop articles provides valuable, actionable insight into customer behaviour.

Compelling messaging:

Effective PR requires relevant messaging at each stage of the buying cycle.  The strength of the messaging is evaluated against the quality of the supporting evidence and relevance to your target audience.

Re-energised staff:

Targeted PR which is integrated with change programmes can mobilise workforces by giving them a sense of purpose, community, and boost in morale.

"We are clearly differentiated, more engaged and showing the best version of ourselves to the world"

Clarity of purpose:

In order to be effective, PR needs clearly defined SMART goals.  The process of developing and executing these goals results in clarity of vision, purpose, and communications.

Invigorated sales team:

B2B PR will help build the morale of sales teams.  Seeing your brand receiving recognition in the media through press coverage for new business wins etc., instils pride and purpose.

Crisis mitigation:

A strong brand promotes loyalty which can help a brand survive a challenging trading environment. Crisis planning conducted during ‘business as usual’, will help you to identify potential areas of weakness which you can redress before any crisis hits. 

pr benefits working at home
Thought Leadership:

Every business has something unique about it or it would never have been brought into existence.  Someone somewhere thought there was a gap in the market your company could fill. PR will help you harness your thought leadership with insight that informs, inspires, challenges, and engages your target audience.

Brand Awareness:

PR builds a compelling relationship between your brand and your target audience – before your audience even enters the buying cycle. The key principles of any good PR strategy are to make you visible, valued and understood; delivered as part of a comprehensive communication strategy to drive consistency and impact. The outcome of which will provide you with a densely populated top of funnel.

Increased Impact:

By integrating your PR across all your marketing communications, you leverage your investment and increase impact. Every message delivered becomes a building block, creating layer upon layer of customer engagement, making the whole worth much more than the sum of its parts, in one cohesive, compelling brand.

So, we can see that there are many powerful and persuasive reasons to do PR –  especially when you consider that whether you choose to act or not, your reputation still exists out there in the market. Your job is to decide if you want to manage and cultivate your reputation, or leave it to chance.

So, when you ask yourself: ‘why do I need PR’ or ‘Is PR important’ follow it up with the question: ‘Does my company reputation matter?’. Your answer will tell you all you need to know.

Join our #B2BPR tribe:

If you’ve found this article valuable, you can get more useful insight here:

Download our guide Your 8-Step Communication Strategy

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At EC-PR we are passionate about B2B communication. We believe your work is amazing and we want to help you tell the world how extraordinary it is. Get in touch.

10 reasons your brand needs PR
The Ultimate Guide to Writing a Press Release 2021 pdf

The ultimate guide to writing a B2B press release

Revised for 2021

Our expert B2B PR guide with 9 steps to creating a press release that editors want to publish.


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