TRANSPORT – COMMUNICATIONS AUDIT
Improving an organsisation’s communication effectiveness
The incoming Chief Executive believed that the communication functions of the RHA were falling short of acceptable standards required of a trade organisation and commissioned Lorraine Emmett to conduct a communications audit, to establish options for change and help facilitate the implementation of the CEO’s vision.
Detailed and wide ranging information was secured to support the Chief Executive in making informed business decisions in order to move the organisation forward. An organisation restructure was initiated including the overhaul and restructure of the communications function and the creation of a new role: head of marcomms.
Richard Burnett, RHA Chief Executive: “This audit was critical to enabling the change programme. It provided valuable insights and helped to clarify my view on how to improve the organisation’s communication effectiveness. An essential part of the RHA’s remit is to get the industry’s voice heard.”
Insight 2020 identified that thought leadership is a key priority for marketers, it also appears to be a bit of a sweetheart subject in the marketing press right now so I thought it would be useful to provide some insight into the ‘how’ and ‘who’ of great thought...
How do you become an excellent communicator? Nearly everyone is familiar with feelings of nerves or even dread when it comes to making a presentation (Indeed fear of public speaking is the most common social fear). And how many of us have sat through a dreary or...
You’ve prepped your ice-breakers, the Press Releases are printed out and you’ve got your contacts details all programmed in your phone. Now to prepare for the unexpected. If a journalist happens to come by the stand unexpectedly or asks a...
Being in the right place at the right time. We will deliver feature length coverage to your target press... or your money back