Transport - Communications audit
Improving an organisation’s communication effectiveness

Requirement
The incoming Chief Executive believed that the communication functions of the RHA were falling short of acceptable standards required of a trade organisation and commissioned Lorraine Emmett to conduct a communications audit, to establish options for change and help facilitate the implementation of the CEO’s vision.
Plan
Detailed and wide ranging information was secured to support the Chief Executive in making informed business decisions in order to move the organisation forward. An organisation restructure was initiated including the overhaul and restructure of the communications function and the creation of a new role: head of marcomms.
Outcome
Richard Burnett, RHA Chief Executive: “This audit was critical to enabling the change programme. It provided valuable insights and helped to clarify my view on how to improve the organisation’s communication effectiveness. An essential part of the RHA’s remit is to get the industry’s voice heard.”
Thought Leadership FREE DOWNLOAD
How to Become a Thought LeaderPR Guide for for Business LeadersBecoming a Thought Leader is considered the holy grail of PR and marketing. Thought Leadership in the STEM industries is essential as a way of driving innovation, producing exciting...
Event Publicity: The Gold Standard guide – FREE DOWNLOAD
Get the most out of your industry events A valuable guide for marketers and business leaders Our guide will help you skyrocket your event publicity. Trade shows and exhibitions are still one of the most effective ways for your company to network...
How to write a PR strategy for your technology brand
A PR strategy is essential for organising your PR activities and making strategic decisions about how to communicate with your target audience. There are some considerations for B2B tech companies to bear in mind when they set out to develop a PR strategy as they face...
How defence companies can build their comms strategy
How to tailor a communication strategy in the defence sector Creating a communication strategy follows the exact same principles and the same steps for any company in any sector. We are firm believers in this based on our 8-step communications strategy guide. It’s our...
The power of the roundtable event in B2B public relations
The roundtable is a hidden gem of high value engagement and content creation As PR practitioners we have many tools at our disposal when considering the best channels with which to reach target audiences. In a recent blog we talked about some creative PR tactics you...
GUARANTEED PERFORMANCE
Being in the right place at the right time… We will deliver feature length coverage to your target press… or your money back.