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Apr 1, 2016 | Case Studies, News Management
Improving an organisation's communication effectivenessRequirement The incoming Chief Executive believed that the communication functions of the RHA were falling short of acceptable standards required of a trade organisation and commissioned Lorraine Emmett to conduct...
Stay up to date with the latest insights, case studies, and PR guides.
B2B PR Blog, PR Campaign Planning
Everything you need to know for successful B2B PR campaign planningA strategic PR guide for B2B Marketers to help you execute your communication strategy.The planning phase of any communication strategy should always begin with the initial task of setting out some...
Analyst Relations, B2B PR Blog
How to plan an effective analyst relations programme "We have a great solution, and we want to tell as many analysts as possible about it. We want to build a great analyst relations (AR) programme. What have you done previously that has been successful?" This is how...
B2B PR Blog, Brand Awareness, Integrated PR, Our PR approach
Our Client Service Director, Liz Churchman and Amir Bazrafshan of the the B2B Brand and Demand podcast, discuss strategic PR: how it differs from tactical PR and how, when planned and implemented properly, it can be used to build B2B brand awareness, engage the right...
Analyst Relations, B2B PR Blog
Analyst relations, or AR, is a field of communications commonly used by B2B tech businesses to establish a reputation and build brand awareness amongst industry experts, known as industry analysts. Amongst other things, analysts influence sales in the tech industry....
B2B PR Blog, Our PR approach, Technical Authorship, Thought Leadership
Recently our Client Service Director, Liz Churchman, featured in a PR Moment article, Ten Top Tips for Writing in PR, in which she highlighted the importance of doing your background research. Writing well in PR, and especially technical PR, requires a firm grip on...
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