Concirrus - Quest for Success
B2B PR Case Study - Insurtech“This time last year we were seen as an industry outsider – the increase in brand awareness has now firmly positioned us as part of the insurance community, helping to drive change.”

Quest for Success
Year 1
Impact to date
118
pieces of
coverage
196.3m
impact
score
400%
increase in
news uptake
60%
coverage in
publications
with a DA
of 40+
Impact to date
118
pieces of
coverage
196.3m
impact
score
400%
increase in
news uptake
60%
coverage in
publications
with a DA
of 40+
BACKGROUND
Concirrus is the creator of Quest, an innovative data and analytics platform that is changing the way the global insurance industry manages risk. Its Marketing Director, Caroline Hurst, was tasked with establishing the brand, as well as scaling her department to enable and support an aggressive, international growth plan.
Challenge
The challenge was three-fold.
1 Although extremely effective, the working practices within the insurance industry are no longer efficient in today’s digital world. Engaging and collaborating with decision makers to help them understand the value digital technologies could deliver was critical.
2 The speed at which the business was evolving meant that any external support Caroline invested in had to be responsive, knowledgeable and efficient.
3 With one main competitor appearing to offer a similar capability within the marine sector, identifying and demonstrating Concirrus’ unique differences were essential.
Challenge
The challenge was three-fold.
1 Although extremely effective, the working practices within the insurance industry are no longer efficient in today’s digital world. Engaging and collaborating with decision makers to help them understand the value digital technologies could deliver was critical.
2 The speed at which the business was evolving meant that any external support Caroline invested in had to be responsive, knowledgeable and efficient.
3 With one main competitor appearing to offer a similar capability within the marine sector, identifying and demonstrating Concirrus’ unique differences were essential.
OUTCOME
Caroline Hurst comments: “As a business, we better understand who we are targeting and how to engage them more effectively. It’s no longer based on intuitive engagement – we’ve captured the essence of what we need to say and who we need to say it to, so that everyone can play a role – the impact of this is that our extraordinary growth has been enabled in a more coherent way. The communication strategy has provided us with those invaluable marginal gains and the customer validation carried out by EC-PR was the most valuable piece of work we did this year.
Next year we are focussed on expansion with ambitious plans afoot. We’re looking forward to continuing our partnership with both Lorraine and Liz at EC-PR to see just what they are capable of.”
More Case Studies
IPTEnergised Environment PR Case Study
BACKGROUND Founded in 2013, ITPEnergised is a world leading consultancy providing energy, environmental, engineering, technical advisory and renewables asset management services on thousands of projects at all scales, in more than 150 countries. Problem Lack of...
‘Shining a Light’ on Pacer Optoelectronics
'Shining a light' on complex techBACKGROUND For the past 30 years, Pacer has been the optoelectronics partner of choice for its OEM customers seeking specialist knowledge. Light is the theme that links all its customers – whether in the medical, military, commercial,...
The Impact of a Communication Strategy – Tech PR Case Study
“If you had told me, at the start of this journey, that a business like ours, operating in our space, could have a USP I would never have believed you. I would not have thought it was possible. But we do and we have, we stand out for all the right reasons. That’s...
GUARANTEED PERFORMANCE
Being in the right place at the right time… We will deliver feature length coverage to your target press… or your money back.