Defence - Customer Magazine
Producing high-quality content that makes compelling reading
Requirement
Focus is the customer magazine for the BMT group of companies, a global multi-disciplinary maritime engineering consultancy, serving clients in the energy, transport and defence sectors. Produced twice a year it requires vibrant thought provoking material based around a central theme.
Plan
For each issue EC-PR takes responsibility for developing a compelling theme and identifies authoritative contributors, both internal and external, to invited to participate. The team then takes responsibility for drafting all the editorial from interview and secured all relevant approvals before submitting to BMT Group.
Outcome
“ I know I can trust them to drive action forward and they not only come up with great ideas for content, but deliver well written articles based on their interviews with our staff, partners and clients.”
Board-level reporting that turns comms into a commercial lever
At Emmett & Churchman, we recently hosted a webinar titled Board-level metrics that turn reputation into revenue. The subject was chosen in response to a LinkedIn poll and it was pretty unequivocal. People wanted a session on board-level metrics....
Future-proofing your PR strategy
Tech PR changes fast. What worked last year might not cut it today and tomorrow's challenges demand fresh thinking. But future-proofing your PR strategy means much more than just keeping up with your competitors and their trajectory. In our sixth blog of our Lean Tech...
Why traditional sales tactics are failing in B2B tech
In today's B2B technology landscape, the old-school sales playbook is gathering dust. Here's a startling reality check: B2B buyers spend only 17% of their time meeting with potential suppliers. That's right. In a complex purchasing decision that could impact their...
GUARANTEED PERFORMANCE
Being in the right place at the right time… We will deliver feature length coverage to your target press… or your money back.



