DEFENCE –
CUSTOMER MAGAZINE

Producing high-quality, authoritative content that makes compelling reading

Requirement

Focus is the customer magazine for the BMT group of companies, a global multi-disciplinary maritime engineering consultancy, serving clients in the energy, transport and defence sectors. Produced twice a year it requires vibrant thought provoking material based around a central theme.

Plan

For each issue EC-PR takes responsibility for developing a compelling theme and identifies authoritative contributors, both internal and external, to invited to participate. The team then takes responsibility for drafting all the editorial from interview and secured all relevant approvals before submitting to BMT Group.

Outcome

“ I know I can trust them to drive action forward and they not only come up with great ideas for content, but deliver well written articles based on their interviews with our staff, partners and clients.”

Jenni Williamson

Group Marketing Manager, BMT Group

What is B2B PR?

What is B2B PR?

In this article, Lorraine Emmett addresses the most commonly asked questions about B2B PR; what it is, what it’s for, how PR adds value and how to evaluate whether it’s doing a good job. What is PR and where does B2B PR fit in? What should you expect from your Public...

GUARANTEED PERFORMANCE

Being in the right place at the right time… We will deliver feature length coverage to your target press… or your money back.

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