Client background e2e-assure is a managed detection and response (MDR) and security operation centre (SOC) provider that EC-PR has been working with since November 2021.Challenge Cyber security is often considered a ‘dark art’ with some technology vendors focused on...
Liz Churchman

How can PR help you to scale up a B2B business
If you’re getting ready to scale up a B2B tech company for the first time, then you’re about to discover that growing a business is both exhilarating and nerve-wracking. There may be various reasons for scaling: perhaps you want to focus your efforts on growing your...
Is it time for a new PR agency?
5 tell-tale signs it might be time to upgrade your PR arrangements. Investing in a partnership with a PR agency can be a big step up for B2B tech scaleup businesses, so it’s important to feel confident that you’re getting the biggest bang for your buck – after all,...
PR for tech scale-ups: what’s best, thought leadership or comment?
What’s the best type of media engagement for your tech scale-up: comment or thought leadership? Tech scale-ups with limited resources need to spend their time and money efficiently, so when it comes to positioning your business and establishing and nurturing your...
ITPEnergised: Net Zero Thought Leadership Campaign
Context ITPEnergised believes passionately about the world’s transition to net zero. It has unparalleled experience providing renewable energy and environmental consulting services on over 2500 small to large scale projects in more than 150 countries.Challenge...
Selecting the right marketing tools for an integrated PR campaign (PESO)
Public Relations is media-neutral and concerns itself with any form of communication that nurtures and protects reputation while guiding audiences towards your desired outcome. Digital transformation has pushed the once divergent fields of marketing and PR closer...
How to pitch to B2B media
With an increasing move towards remote working and fewer opportunities for face-to-face meetings, it’s more important than ever for PRs to cut through the noise and get their journalist pitch ‘right first time’ if they have any hope of building enduring relationships...
How to deliver a successful media interview
A successful media interview is one that results in press coverage that reflects well on the organisation, advances the conversation while building trust and credibility. All too often, industry experts can be left feeling like they’ve gone ten rounds with Tyson Fury...
Your essential guide to writing a powerful B2B case study
Case studies are an invaluable asset in the marketing armoury and you need to know how to write one that educates, influences and persuades – writing that packs a punch. You will also need to know what type of case study you need. What are the key characteristics of...
DSEI: The ultimate event for defence networking success
Back out, doing what we do best It feels like a long time since we’ve been able to join clients, colleagues, journalists and friends face-to-face at a trade show. As PR professionals, so much of our role revolves around our interactions with people, engaging with our...
Subscribe to our updates
Stay up to date with the latest insights, case studies, and PR guides.