Target personas: an extremely powerful marketing tool Effective communication is based on an in-depth understanding of your customer base. You need to know who your customers are and which channels they use to stay informed. You need to uncover their fears, pain...
Liz Churchman
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How thought leadership boosts business reputation
Did you know there are at least 9 ways thought leadership will significantly build your business reputation? Thought leadership serves as a powerful tool for organisations, enabling them to address and solve complex questions that are crucial to their target audience....
Is it time for a new PR agency?
5 Tell-tale signs it might be time to upgrade your PR arrangements. Investing in a partnership with a PR agency can be a big step up for ambitious B2B tech businesses, so it’s important to feel confident that you’re getting the biggest bang for your buck – after all,...
Creative tactics that replace the press release
Why the need for new tactics? Is the press release dead? The changing face of the media, with less staffing journalists on publications, more writers and bloggers to reach out and connect with, the impact of AI and the proliferation of low quality content being...
Ready, not Rough: Brands that Are Bold via Spokesperson Training
Imagine you’re sitting in a room. There are bright lights, cameras and mics everywhere. The person across from you is preparing to ask you questions that will affect your company’s reputation. Imagine you answer them perfectly, and the stars shine down on you proudly!...
Key achievements for 2023
2023: A year of growth, adaptability and unwavering team spirit This year, our strength and resilience have been tested, but despite some of the challenges we have endured, there has been significant empowerment both personally and as a team. It’s crazy to comprehend...
How to Secure Board Buy-in for Effective Thought Leadership
Striking PR comes from thought leaders sharing unique insights on emerging issues. This is not something your marketing intern can take on. Why? Because securing board-level buy-in for thought leadership has become a pivotal factor in the success of PR campaigns, you...
How to write a value proposition that accelerates growth
How to write a distinctive value proposition in 4 steps So, you have a business and it’s time for you to attract your ideal client, but you’re stuck playing chess with a marketing strategy that’s not fully fleshed out. You have a slogan, a website, maybe even a...
ITPEnergised: Net Zero Thought Leadership Campaign
Home · Case Study · ITPEnergisedThe Net Zero Heroes Believing passionately about the world’s transition to net zero, ITPEnergised is a team of technical consultants who work with their clients to deliver renewables asset management services and expert advice on all...
Seequent – Thought Leadership Roundtable Case Study
Home · Case Study · SeequentSeequent elevates brand awareness Headquartered in New Zealand with global reach, Seequent is the specialist subsurface software company within Bentley Systems. Seequent builds world-leading subsurface software, helping create a better...
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