Brand Personality Examples and the Best Brand Personalities for Tech Companies Do you know what a brand personality is and how it applies to your company? It is a crucial part of how your team will speak to customers if you want to see both fast results and lasting...
Home · Case Study · 2iBuilding A Bolder Brand 2i is an Edinburgh-based consultancy offering assurance and testing services to large organisations who are undergoing complex digital transformations. Their client portfolio includes impressive names such as Aberdeen...
Want to get more out of your cybersecurity PR? Read what leading cybersecurity media editors say about what turns their heads or turns them right off…
EC-PR, the specialist tech PR agency, is proud to announce the promotion of Liz Churchman to Deputy Managing Director. In her new role, Liz will be responsible for overseeing the day-to-day operations of the company and will play a key role in shaping the strategic...
Hiring a PR agency? Questions to ask before you sign up Before you sign a contract with any PR agency, we recommend that you ask these questions first. Ask upfront during the sales pitch and you are more likely to hire the right PR agency for your business, your...
Not a luxury, but an essential. Why insurtech PR is so important when you’re looking to make headway in the industry.Let's start with a trio of urban legends One of the most common mistakes people make when deciding on how to promote their brand is to assume everyone...
As a insurtech start-up, thinking about your PR at an early stage can pay dividends in the future. Here, we take a look at why There’s a lot to think about when starting up as a new insurtech, and it can be tempting to put ‘soft’ matters, such as marketing,...
As we hurtle towards 2023, and with talks of an imminent recession looming, it is more important than ever before for growing businesses to focus on aligning their Marketing and PR strategies and execution so that they can leverage restricted budgets to create impact...
To secure a sale, you need to create desire, a belief that your X will solve my Y. The higher the price tag of your X, the stronger my belief needs to be to close the sale – and the longer the likely sales cycle to embed that belief becomes, because belief is rooted...
Our Client Service Director, Liz Churchman and Amir Bazrafshan of the the B2B Brand and Demand podcast, discuss strategic PR: how it differs from tactical PR and how, when planned and implemented properly, it can be used to build B2B brand awareness, engage the right...
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