Lorraine Emmett

Founder of Emmett & Churchman Ltd and Emmett & Smith Ltd, her formative professional years were spent in the Saatchi group working on global consumer advertising brands. Here she learnt about the principles of persuasive communication from the best practitioners in the world. Since 1994 Lorraine has specialised in working with complex technical businesses in maritime, defence, cyber and transport. Her focus is developing communication strategies that help clients to establish a strong brand reputation and equip them to meet and exceed their goals.
7 Ways PR differs from advertising

7 Ways PR differs from advertising

The key difference between PR and advertising is that advertising space is paid for while editorial space is not – the impact on how and why you use one over the other is rooted in this fundamental difference. There are 7 principle ways that public relations is...

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