Lorraine Emmett

Founder of Emmett & Churchman Ltd and Emmett & Smith Ltd, her formative professional years were spent in the Saatchi group working on global consumer advertising brands. Here she learnt about the principles of persuasive communication from the best practitioners in the world. Since 1994 Lorraine has specialised in working with complex technical businesses in maritime, defence, cyber and transport. Her focus is developing communication strategies that help clients to establish a strong brand reputation and equip them to meet and exceed their goals.
How to write a tech news release in 2021

How to write a tech news release in 2021

10 questions to consider when writing a tech news release There are ten key questions you should consider when you start planning a tech news release. The purpose of a news release is to communicate to your target audiences that you are an active player in the market...

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Public Relations without purpose is just noise | B2B PR

Public Relations without purpose is just noise | B2B PR

What we mean by a ‘purpose-led’ brand As the notable brand visionary Simon Sinek says, “If you hire people just because they can do a job, they’ll work for the money. The goal is not to just hire people who need a job, but to hire people who believe what you believe.”...

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