As a new insurtech, thinking about your PR at start-up stage can pay dividends in the future. Here, we take a look at why There’s a lot to think about when starting up as a new insurtech, and it can be tempting to put ‘soft’ matters, such as marketing, communications...
Lorraine Emmett

Three reasons why Marketing & PR are set to be 2023’s power couple
As we hurtle towards 2023, and with talks of an imminent recession looming, it is more important than ever before for growing businesses to focus on aligning their Marketing and PR strategies and execution so that they can leverage restricted budgets to create impact...
How to choose the right issues to build your brand reputation
How do you select the right topics to help build your B2B brand reputation, which journalists are interested in, and that resonate with your target audience? Here is our 4-step guide to kickstart your media relations in 2023 with a flourish. Listen before you speak!...
8 simple steps to an effective B2B communication strategy for 2023
Your communication strategy defines how you’re going to communicate in a way that will make your brand memorable, persuasive, and credible to your target buyer – at every stage of the buyer's journey. It defines what you’re going to say and to whom, where, and when...
How does PR fit into a marketing strategy?
It may surprise you to learn that many marketing leads are unclear as to how or where PR should fit into a marketing strategy and as a result struggle to create the business case to secure appropriate budget approval. Most marketers would like to be proactively...
How does the PESO model help with an integrated PR approach?
Why an integrated PR approach will maximise the outcome of your PR activity Every PR and marketing professional want their campaigns to go with a bang. But achieving the holy grail of shared PR and marketing goals - creating brand awareness, engaging customers and...
Four steps to successful integrated PR (& Marketing) for 2022
What is integrated PR and why has it matured now? Integrated PR is PR you wrap around your marketing activities to create impact and effect. It is a multi-channel approach that broadens your reach and makes your budget work harder by delivering your comms through the...
What makes a successful thought leader? Why it’s not enough to write an article.
What makes a successful thought leader? If you want to be elevated to the status of thought leader in your industry, you’ve got to apply yourself to doing more than writing the odd article, you’ve got to be ready to promote your ideas to your target audience. In this...
No longer the poor relation – why I’m backing B2B PR for the long-haul
When I started out in B2B PR, plenty of people told me that it was the ‘unsexy’ side of the profession. For a long time, no one chose B2B as a career, saying, "You know what, I have a passion for promoting products and services with a long, convoluted procurement...
Get SMART – setting measurable objectives for PR success
Working in PR can be exciting. We change people’s attitudes and behaviours in strategic ways that advance our organisations’ mission and boost growth. PR teams have the potential to impact on sales: raising awareness, creating goodwill, and ultimately opening the door...
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