What is a communication strategy? A communication strategy outlines how you will deliver your business plan from a marketing, PR, and growth perspective. It focuses on what you say, to whom and when, as a business – uniting your voice across all materials and keeping...
Lorraine Emmett
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Why you need structured PR support at trade shows
PR support at trade shows helps you to make the most of the opportunities at exhibitions to maximise your return on investment.Make your trade show the success it should be! In this article we'll consider: Pros and cons of running an exhibition without trade show...
Our complete guide to B2B roundtable events
Why roundtables need to be part of your B2B marketing strategy B2B roundtable events provide a great platform for brand awareness, building relationships, facilitating focused discussions, sharing expertise, building credibility, and gaining insight. So, it’s no...
How to write an effective positioning statement for your tech brand
A positioning statement is a powerful part of your communication strategy that defines your product’s unique value versus your competitors. To write an effective positioning statement you need to identify your target audience, clarify your brand’s uniqueness,...
Why awesome brand imagery is essential to growing your business
This article examines the crucial role of brand imagery in conveying identity and driving growth. Learn how thoughtful, research-based visual choices can elevate a brand, while poor imagery can harm it. Identify when you need a visual rebrand, explore how AI can...
How to use a business roundtable event to make a year’s worth of content
With the right processes in place, one roundtable event can generate enough marketing and PR materials to last a year. This article explains how. We look at planning your event, choosing the right topics, creating a content distribution strategy and repurposing...
How to use AI in PR in 2024
How to use AI in public relations effectively (without damaging your reputation, or putting off journalists). There are incredible strengths and pitfalls in using AI tools in PR. PRs need to embrace the efficiencies of artificial intelligence to keep pace with...
What are the costs of Tech PR … versus not doing it?
And why Tech PR with a communication strategy will keep costs down In this article we’ll look at the four main costs to consider before choosing to embark in tech PR activity. Secondly, we’ll weigh these up against the costs of not doing tech PR for a growing...
The definitive guide to writing a positioning statement
What is a positioning statement? What role does it play in marketing communications and B2B PR? What should a positioning statement include and what value is it to business? In this guide we share our positioning statement template and example of how you use it.What...
9 steps to activate your communication strategy internally
In a nutshell, a communication strategy is the blueprint for how you are going to deliver your business plan. Rooted in defined commercial goals and led by senior stakeholders across your business, it outlines your who, what, why, where, and when. A critical part of...
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