Industry Insights
Welcome to “Industry Insights,” the go-to resource for the latest trends, insights and news in PR within the tech B2B space.
We believe that staying ahead of the curve is crucial in the fast-paced world of tech PR, and we’re committed to sharing our knowledge and expertise with you.
Read more
Our articles cover a wide range of topics, from media relations and content marketing to crisis management and thought leadership. We explore the latest trends in technology and how they impact PR, as well as sharing best practices and case studies to help you improve your PR campaigns.
Industry Insights
Welcome to “Industry Insights,” the go-to resource for the latest trends, insights and news in PR within the tech B2B space.
We believe that staying ahead of the curve is crucial in the fast-paced world of tech PR, and we’re committed to sharing our knowledge and expertise with you.
Read more
Our articles cover a wide range of topics, from media relations and content marketing to crisis management and thought leadership. We explore the latest trends in technology and how they impact PR, as well as sharing best practices and case studies to help you improve your PR campaigns.
How to write a communication strategy: a business guide
What is a communication strategy? A communication strategy outlines how you will deliver your business plan from a...
Why you need structured PR support at trade shows
PR support at trade shows helps you to make the most of the opportunities at exhibitions to maximise your return on...
Earned media and owned media: why you need both
Earned and owned media are crucial components in a successful business marketing strategy. Earned media - when your...
Our complete guide to B2B roundtable events
Why roundtables need to be part of your B2B marketing strategy B2B roundtable events provide a great platform for...
How to write an effective positioning statement for your tech brand
A positioning statement is a powerful part of your communication strategy that defines your product’s unique value...
Why awesome brand imagery is essential to growing your business
This article examines the crucial role of brand imagery in conveying identity and driving growth. Learn how...
How to use a business roundtable event to make a year’s worth of content
With the right processes in place, one roundtable event can generate enough marketing and PR materials to last a year....
How to use AI in PR in 2024
How to use AI in public relations effectively (without damaging your reputation, or putting off journalists). There...
Introducing James Young: day 64 James
EC-PR's newest senior PR account manager describes his introduction to EC-PR's team and why he chose to join our...
How to create and use target personas in marketing communications
Target personas: an extremely powerful marketing tool Effective communication is based on an in-depth understanding of...
What are the costs of Tech PR … versus not doing it?
And why Tech PR with a communication strategy will keep costs down In this article we’ll look at the four main costs...
The definitive guide to writing a positioning statement
What is a positioning statement? What role does it play in marketing communications and B2B PR? What should a...
How to write a communication strategy: a business guide
What is a communication strategy? A communication strategy outlines how you will deliver your business plan from a marketing, PR, and growth perspective. It focuses on what you say, to whom and when, as a business – uniting your voice across all materials and keeping...
Why you need structured PR support at trade shows
PR support at trade shows helps you to make the most of the opportunities at exhibitions to maximise your return on investment.Make your trade show the success it should be! In this article we'll consider: Pros and cons of running an exhibition without trade show...
Earned media and owned media: why you need both
Earned and owned media are crucial components in a successful business marketing strategy. Earned media - when your brand is featured in unpaid coverage in independent media - can build brand credibility and high levels of trust. Owned media - any content your brand...
Our complete guide to B2B roundtable events
Why roundtables need to be part of your B2B marketing strategy B2B roundtable events provide a great platform for brand awareness, building relationships, facilitating focused discussions, sharing expertise, building credibility, and gaining insight. So, it’s no...
How to write an effective positioning statement for your tech brand
A positioning statement is a powerful part of your communication strategy that defines your product’s unique value versus your competitors. To write an effective positioning statement you need to identify your target audience, clarify your brand’s uniqueness,...
Why awesome brand imagery is essential to growing your business
This article examines the crucial role of brand imagery in conveying identity and driving growth. Learn how thoughtful, research-based visual choices can elevate a brand, while poor imagery can harm it. Identify when you need a visual rebrand, explore how AI can...
How to use a business roundtable event to make a year’s worth of content
With the right processes in place, one roundtable event can generate enough marketing and PR materials to last a year. This article explains how. We look at planning your event, choosing the right topics, creating a content distribution strategy and repurposing...
How to use AI in PR in 2024
How to use AI in public relations effectively (without damaging your reputation, or putting off journalists). There are incredible strengths and pitfalls in using AI tools in PR. PRs need to embrace the efficiencies of artificial intelligence to keep pace with...
Introducing James Young: day 64 James
EC-PR's newest senior PR account manager describes his introduction to EC-PR's team and why he chose to join our dynamic tech PR agency.Many wouldn’t believe me if I said that I had heard about the role at EC-PR on the Monday, had been interviewed on the Tuesday,...
How to create and use target personas in marketing communications
Target personas: an extremely powerful marketing tool Effective communication is based on an in-depth understanding of your customer base. You need to know who your customers are and which channels they use to stay informed. You need to uncover their fears, pain...
What are the costs of Tech PR … versus not doing it?
And why Tech PR with a communication strategy will keep costs down In this article we’ll look at the four main costs to consider before choosing to embark in tech PR activity. Secondly, we’ll weigh these up against the costs of not doing tech PR for a growing...
The definitive guide to writing a positioning statement
What is a positioning statement? What role does it play in marketing communications and B2B PR? What should a positioning statement include and what value is it to business? In this guide we share our positioning statement template and example of how you use it.What...
