B2B PR BLOG

Read our collection of PR news, views and helpful articles, providing tips and advice on a range of PR topics to help protect and nurture your reputation

What is brand awareness?

What is brand awareness?

We’re starting the new year off with a bang – a big branding bang that is. Starting with the release of our ultimate guide to increasing brand awareness, we’re dedicating January to all things brand awareness! We’re going to be covering absolutely everything you’ve...

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Creating a strategic PR plan

Creating a strategic PR plan

A strategic PR plan can help you move beyond rushed press releases and piecemeal media placements to get real results from your PR efforts. To get started, simply follow these seven steps: 1 Set a baseline The best foundation for any strategic PR plan is a firm...

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PR Campaigns to build engagement

PR Campaigns to build engagement

Besides an agreement to marry, being engaged also defines the act of being ‘involved’ with something or someone. In the marketing world, how engaged your audience is depends on how deeply they relate to your company and how interested they are.  Are your customers...

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New Ultimate Guide to Increasing Brand Awareness 2021

The ultimate guide to increasing brand awareness

Everything you need to know for a robust brand awareness strategy.

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