Industry Insights
Welcome to “Industry Insights,” the go-to resource for the latest trends, insights and news in PR within the tech B2B space.
We believe that staying ahead of the curve is crucial in the fast-paced world of tech PR, and we’re committed to sharing our knowledge and expertise with you.
Read more
Our articles cover a wide range of topics, from media relations and content marketing to crisis management and thought leadership. We explore the latest trends in technology and how they impact PR, as well as sharing best practices and case studies to help you improve your PR campaigns.
Industry Insights
Welcome to “Industry Insights,” the go-to resource for the latest trends, insights and news in PR within the tech B2B space.
We believe that staying ahead of the curve is crucial in the fast-paced world of tech PR, and we’re committed to sharing our knowledge and expertise with you.
Read more
Our articles cover a wide range of topics, from media relations and content marketing to crisis management and thought leadership. We explore the latest trends in technology and how they impact PR, as well as sharing best practices and case studies to help you improve your PR campaigns.
How to optimise your LinkedIn posts for maximum engagement
3 Ways to optimise each kind of post and crack the LinkedIn algorithm In our previous blog about the much anticipated...
How to grow your LinkedIn Reach in 2024
Forget LinkedIn vanity metrics, focus on genuine engagement and embrace video in a mobile-first world Last month saw...
Why business leadership needs to pursue a personal branding strategy
Before we begin, do you have stage fright? This is a meaningful question, because as an individual in leadership, it...
How to use AI in PR (or not). Our best practice guide
AI is a brilliant tool for driving efficiencies and generating comms and content at pace for time and cash-strapped...
The Cure to Content Marketing Creative Block: Brilliant Ideas Bank
When your usual creative watering holes run dry, do you migrate in the search of new water sources? Or do you look to...
Ready, not Rough: Brands that Are Bold via Spokesperson Training
Imagine you’re sitting in a room. There are bright lights, cameras and mics everywhere. The person across from you is...
How to build a brand narrative for a tech company
There is an endless stream of absolute drivel coming out of the marketing, PR, and communications industry....
Analyst Relations in 2024: What’s on the horizon?
We’re now firmly in the New Year, when 2024 plans start to move into the implementation phase and when we might...
From uncomfortable beginnings to business breakthroughs: the LinkedIn journey that transformed our growth
When I first started posting on LinkedIn, it felt uncomfortable. Why? I was worried my work colleagues and especially...
PR Strategy Validation: Do You Have a Winning Formula?
In the complex and competitive world of B2B Public Relations ensuring the soundness of your strategy is imperative....
Key achievements for 2023
2023: A year of growth, adaptability and unwavering team spirit This year, our strength and resilience have been...
8 simple steps to an effective B2B communication strategy for 2024
Your communication strategy defines how you’re going to communicate in a way that will make your brand memorable,...
How to optimise your LinkedIn posts for maximum engagement
3 Ways to optimise each kind of post and crack the LinkedIn algorithm In our previous blog about the much anticipated Algorithm Insights 2024 report from LinkedIn™ trainer, Richard van de Blom and AuthoredUp we revealed the top 10 takeaways you need to know from this...
How to grow your LinkedIn Reach in 2024
Forget LinkedIn vanity metrics, focus on genuine engagement and embrace video in a mobile-first world Last month saw the release of the illustrious and much anticipated Algorithm Insights 2024 report from LinkedIn™ trainer, Richard van de Blom. If you’ve seen it, no...
Why business leadership needs to pursue a personal branding strategy
Before we begin, do you have stage fright? This is a meaningful question, because as an individual in leadership, it should go without saying that you often need to take the lead in a corporate setting. You’re responsible for doing the interviews that put your company...
How to use AI in PR (or not). Our best practice guide
AI is a brilliant tool for driving efficiencies and generating comms and content at pace for time and cash-strapped teams. But it has limitations which you need to understand to avoid wasting your efforts and damaging your reputation altogether. If you want to use AI...
The Cure to Content Marketing Creative Block: Brilliant Ideas Bank
When your usual creative watering holes run dry, do you migrate in the search of new water sources? Or do you look to hibernate until the next rainy season? I see you. You sit down to brainstorm, fingers poised over the keyboard, but the once-flowing stream of...
Ready, not Rough: Brands that Are Bold via Spokesperson Training
Imagine you’re sitting in a room. There are bright lights, cameras and mics everywhere. The person across from you is preparing to ask you questions that will affect your company’s reputation. Imagine you answer them perfectly, and the stars shine down on you proudly!...
How to build a brand narrative for a tech company
There is an endless stream of absolute drivel coming out of the marketing, PR, and communications industry. Distinguishable by clever ‘marketing-flecked’ language, this is simply hot air that camouflages inexperience and the absence of robust marketing rigour. The...
Analyst Relations in 2024: What’s on the horizon?
We’re now firmly in the New Year, when 2024 plans start to move into the implementation phase and when we might sometimes get lost in the ‘day to day’ activity. Your AR strategy and plans for 2024 are well formulated but are there any trends that you need to be...
From uncomfortable beginnings to business breakthroughs: the LinkedIn journey that transformed our growth
When I first started posting on LinkedIn, it felt uncomfortable. Why? I was worried my work colleagues and especially my boss would think I was looking for a new job (this was before I started working here at EC-PR). I decided to start posting on LinkedIn anyway...
PR Strategy Validation: Do You Have a Winning Formula?
In the complex and competitive world of B2B Public Relations ensuring the soundness of your strategy is imperative. Far too often, I see businesses rush into PR campaigns without the crucial step of validating their strategies. In this piece, we'll explore the...
Key achievements for 2023
2023: A year of growth, adaptability and unwavering team spirit This year, our strength and resilience have been tested, but despite some of the challenges we have endured, there has been significant empowerment both personally and as a team. It’s crazy to comprehend...
8 simple steps to an effective B2B communication strategy for 2024
Your communication strategy defines how you’re going to communicate in a way that will make your brand memorable, persuasive, and credible to your target buyer – at every stage of the buyer's journey. It defines what you’re going to say and to whom, where, and when...