Industry Insights
Welcome to “Industry Insights,” the go-to resource for the latest trends, insights and news in PR within the tech B2B space.
We believe that staying ahead of the curve is crucial in the fast-paced world of tech PR, and we’re committed to sharing our knowledge and expertise with you.
Read more
Our articles cover a wide range of topics, from media relations and content marketing to crisis management and thought leadership. We explore the latest trends in technology and how they impact PR, as well as sharing best practices and case studies to help you improve your PR campaigns.
Industry Insights
Welcome to “Industry Insights,” the go-to resource for the latest trends, insights and news in PR within the tech B2B space.
We believe that staying ahead of the curve is crucial in the fast-paced world of tech PR, and we’re committed to sharing our knowledge and expertise with you.
Read more
Our articles cover a wide range of topics, from media relations and content marketing to crisis management and thought leadership. We explore the latest trends in technology and how they impact PR, as well as sharing best practices and case studies to help you improve your PR campaigns.
Imagery Matters. Why visuals wield power in commanding press coverage
Seven ways images release your brand might! Here are the reasons how images benefit your business, through PR and all your content creation.
Sustainability Live London: PR & communications challenges for green tech
This week, our Managing Director, Lorraine Emmett, and Senior Account Manager Rachel Emmett (same surname though...
SEO & PR – How to use SEO and PR together for maximum effect
How should you integrate your SEO and PR for maximum impact? We look at how they intersect, themed content creation and beautiful backlinks.
Using AI Tools in PR – 3 mistakes to avoid
In B2B communications, as in most other industries, the integration of cutting-edge technologies has become essential...
A PR freelancer’s experience of working with EC-PR
Gina Hollands has worked in the PR industry for 20 years. In December 2022, she left a senior position in a PR agency...
How to Build Brand Awareness in 2024: Fully Integrated PR Strategies that Work
One of the most commonly asked questions we hear at our tech PR agency is: How can I increase my brand awareness? To...
How to run an outstanding online media roundtable
Roundtables are an effective way to generate valuable high-trust and low-trust media coverage – both of which you need...
What is B2B PR? What to expect from a B2B PR Agency
Here are the most asked questions about B2B PR, what it is, B2B PR services, B2B vs B2C PR right down to the nitty...
The importance of courage in building a distinct brand
(Part three of three) To be a distinct brand, you only need three things: insight, leadership and courage. After...
How to write a communication strategy: a business guide
8 steps to a winning communication strategy Never take communication strategy development lightly, it’s pivotal to the...
How to adapt to the State of PR and Journalism in 2023
We work in a tightly woven web, yet the evolving fields of Public Relations and Journalism interweave with more...
How should you use AI in crisis management?
Crisis management is a critical function for companies, whether they’ve invested in an in-house public relations (PR)...
Imagery Matters. Why visuals wield power in commanding press coverage
Seven ways images release your brand might! Here are the reasons how images benefit your business, through PR and all your content creation.
Sustainability Live London: PR & communications challenges for green tech
This week, our Managing Director, Lorraine Emmett, and Senior Account Manager Rachel Emmett (same surname though unrelated), headed to Sustainability Live London. Their mission? To delve deep into the realms of Green Tech, engaging with industry experts to uncover...
SEO & PR – How to use SEO and PR together for maximum effect
How should you integrate your SEO and PR for maximum impact? We look at how they intersect, themed content creation and beautiful backlinks.
Using AI Tools in PR – 3 mistakes to avoid
In B2B communications, as in most other industries, the integration of cutting-edge technologies has become essential for crafting compelling narratives and maintaining a brand's reputation. Among these innovations, AI tools like Bard and ChatGPT have emerged as...
A PR freelancer’s experience of working with EC-PR
Gina Hollands has worked in the PR industry for 20 years. In December 2022, she left a senior position in a PR agency to go freelance. EC-PR was one of her first clients. Here she shares what it was like to join the EC-PR team as a PR freelancer.What was your...
How to Build Brand Awareness in 2024: Fully Integrated PR Strategies that Work
One of the most commonly asked questions we hear at our tech PR agency is: How can I increase my brand awareness? To get on the same page about what this objectively means, we should go beyond the simple definition of whether your target customers are aware of your...
How to run an outstanding online media roundtable
Roundtables are an effective way to generate valuable high-trust and low-trust media coverage – both of which you need to elevate your brand effectively. A simple tactic well executed can feed your communication funnel for months. And, because all the material is from...
What is B2B PR? What to expect from a B2B PR Agency
Here are the most asked questions about B2B PR, what it is, B2B PR services, B2B vs B2C PR right down to the nitty gritty of how PR even adds value. You need to know this to be sure your PR agency is doing a good job (crucial info right?) and to keep building your...
The importance of courage in building a distinct brand
(Part three of three) To be a distinct brand, you only need three things: insight, leadership and courage. After insight and leadership, the third thing you must have to create a stand-out brand is courage. Creating a distinctive brand means taking an approach...
How to write a communication strategy: a business guide
8 steps to a winning communication strategy Never take communication strategy development lightly, it’s pivotal to the realisation of your business plan. A communication strategy states how you will deliver on business goals from a marketing perspective. Knowing how...
How to adapt to the State of PR and Journalism in 2023
We work in a tightly woven web, yet the evolving fields of Public Relations and Journalism interweave with more complexity than any other industry. In many aspects, any changes felt in one can dramatically impact the other. In Muck Rack's recent State of PR and State...
How should you use AI in crisis management?
Crisis management is a critical function for companies, whether they’ve invested in an in-house public relations (PR) team or a PR agency. In 2023 many are wondering if crises could be averted with the use of machine learning and artificial intelligence (AI)...
