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Public Relations without purpose is just noise | B2B PR

Public Relations without purpose is just noise | B2B PR

What we mean by a ‘purpose-led’ brand As the notable brand visionary Simon Sinek says, “If you hire people just because they can do a job, they’ll work for the money. The goal is not to just hire people who need a job, but to hire people who believe what you believe.”...

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Creating a B2B PR LinkedIn strategy

Creating a B2B PR LinkedIn strategy

Technology has changed so much of our lives, and the field of public relations has gone through the same transformation. There are certain PR strategies that have withstood the test of time, but there are also other web-based techniques that are making waves too. One...

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the ultimate guideto writing a press release front cover

The ultimate guide to writing a B2B press release

Our expert B2B PR guide with 9 steps to creating a press release that editors want to publish.


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