10 Business Benefits of B2B PR
One of the key questions we often hear is along the lines of “Why do I need to do PR?” or “What will PR do for my business?” and the reality is that there are so many benefits of PR, the list is endless, but we want to focus on the main PR benefits and so we’ve highlighted the top 10 reasons your brand should have a PR strategy.
Depending on what stage of maturity your company has reached, you’ll have different business challenges, priorities, and drivers. PR can be used to help you address a wide range of specific business and marketing objectives.
Always aligned to your company’s vision, mission and goals, PR is ever present and supremely agile.
Here are our 10 key reasons why your company should do PR as part of your comms plan.
How your business will benefit from PR
Targeted PR which is integrated with change programmes can mobilise workforces by giving them a sense of purpose, community, and boost in morale.
"We are clearly differentiated, more engaged and showing the best version of ourselves to the world"
Clarity of purpose:
In order to be effective, PR needs clearly defined SMART goals. The process of developing and executing these goals results in clarity of vision, purpose, and communications.
A strong brand promotes loyalty which can help a brand survive a challenging trading environment. Crisis planning conducted during ‘business as usual’, will help you to identify potential areas of weakness which you can redress before any crisis hits.
Every business has something unique about it or it would never have been brought into existence. Someone somewhere thought there was a gap in the market your company could fill. PR will help you harness your thought leadership with insight that informs, inspires, challenges, and engages your target audience.
PR builds a compelling relationship between your brand and your target audience – before your audience even enters the buying cycle. The key principles of any good PR strategy are to make you visible, valued and understood; delivered as part of a comprehensive communication strategy to drive consistency and impact. The outcome of which will provide you with a densely populated top of funnel.
By integrating your PR across all your marketing communications, you leverage your investment and increase impact. Every message delivered becomes a building block, creating layer upon layer of customer engagement, making the whole worth much more than the sum of its parts, in one cohesive, compelling brand.
So, we can see that there are many powerful and persuasive reasons to do PR – especially when you consider that whether you choose to act or not, your reputation still exists out there in the market. Your job is to decide if you want to manage and cultivate your reputation, or leave it to chance.
So, when you ask yourself: ‘why do I need PR’ or ‘Is PR important’ follow it up with the question: ‘Does my company reputation matter?’. Your answer will tell you all you need to know.
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