PR reputation management Articles

How Can PR Help Reputation Management?

How Can PR Help Reputation Management?

Before the advent of the internet, reputation management was strictly a PR disciple. PR professionals would carefully manage the public perception of a business, running campaigns to educate, inform or persuade using press briefings and media releases. Now, the world...

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What is B2B PR media relations?

What is B2B PR media relations?

You’ve probably heard the saying, “Don’t put all your eggs into one basket.” It’s true in business and investing, but it’s just as true in public relations. For effective B2B PR, you need to use several techniques that all work together to form a cohesive strategy....

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