Stakeholder research
By understanding your stakeholders we can tailor our communication to tap into what matters to them.
STAKEHOLDER RESEARCH
By understanding your stakeholders we can tailor our communication to tap into what matters to them.
You can only influence others when you see them as they are, not as you wish they were.
Our research will give you a clear idea of how you are really perceived, not how you want to see yourself, this gives you the advantage of clarity and a true benchmark based on reality.
“The project was conducted at a critical stage in the business’s evolution and provided invaluable intelligence and business planning insight. With independent third party guidance, I have been able to make key decisions in the knowledge that they are being taken in the organisation’s best interest”
Why do research?
Whether your audience is internal or external, robust insight informs and empowers a communication strategy. It equips you to make better business decisions and enables your B2B PR to be more effective. Knowing, not assuming or best-guessing or using your gut but really knowing your stakeholders is what our research helps you to achieve. How they perceive their challenges, priorities and aspirations and where you, and your competitors, fit into their world. This kind of knowledge can be the difference between success or failure, sound investment or wasted spending.
Specific outcomes
Choosing a focus for your research project is important. Here are some objectives that repeatedly find their way in to our research briefs:
- What are our customers and prospects immediate priorities, i.e. what are we competing with to get their attention?
- What information do our customers/prospects rely on to help them make decisions, i.e. where do we need to appear in order to be seen and to be credible?
- What do our customers/prospects think we offer and do they think we are any good at it, i.e. what is our primary task?
- What are the barriers to entry in this marketplace, i.e. what is stopping them from considering partnering with/buying from us?
Start at the end
Stakeholder research undertaken at the outset of a B2B PR campaign provides insight into organisational and project requirements, goals and competencies, as well as individual biases, personalities and tensions which may influence how we go about achieving the public relations and communication objectives. Our approach helps to refocus attention on what is important and helps organisations to invest energy in better performance.
Why a waterfall strategy keeps your message flowing
You’ve placed a fantastic piece of thought leadership content in your target media. You’re proud of the insights, research and reflections you’ve shared. Perhaps you have shared it with your prospects and via a link in your company newsletter. But you don’t have to...
Stretch your PR pounds: smart shortcuts for B2B tech success
In the second blog of our lean B2B tech PR series, Account Manager Charlie Castillo unveils why strategic shortcuts are the savvy marketing leader's secret weapon. As budgets continue to shrink across B2B tech, these practical approaches can help you deliver...
Marketing-Sales alignment for smaller teams: 4 steps to make it work
A marketing team celebrates a surge in new leads, while the sales team complains that none are worth pursuing. Sound familiar? In small teams, misalignment wastes valuable time, stalls growth, and can mean the difference between progress and stagnation. The good news...
GUARANTEED PERFORMANCE
We are a PR agency with a difference. Being in the right place at the right time. We will deliver feature length coverage in your target press... or your money back
