Stakeholder research

By understanding your stakeholders we can tailor our communication to tap into what matters to them.

STAKEHOLDER RESEARCH

By understanding your stakeholders we can tailor our communication to tap into what matters to them.

You can only influence others when you see them as they are, not as you wish they were.

Our research will give you a clear idea of how you are really perceived, not how you want to see yourself, this gives you the advantage of clarity and a true benchmark based on reality.

“The project was conducted at a critical stage in the business’s evolution and provided invaluable intelligence and business planning insight. With independent third party guidance, I have been able to make key decisions in the knowledge that they are being taken in the organisation’s best interest”
Tim Hulme

Chief Executive , BLL

Why do research?

Whether your audience is internal or external, robust insight informs and empowers a communication strategy.  It equips you to make better business decisions and enables your B2B PR to be more effective. Knowing, not assuming or best-guessing or using your gut but really knowing your stakeholders is what our research helps you to achieve. How they perceive their challenges, priorities and aspirations and where you, and your competitors, fit into their world. This kind of knowledge can be the difference between success or failure, sound investment or wasted spending.

Specific outcomes

Choosing a focus for your research project is important. Here are some objectives that repeatedly find their way in to our research briefs:

  1. What are our customers and prospects immediate priorities, i.e. what are we competing with to get their attention?
  2. What information do our customers/prospects rely on to help them make decisions, i.e. where do we need to appear in order to be seen and to be credible?
  3. What do our customers/prospects think we offer and do they think we are any good at it, i.e. what is our primary task?
  4. What are the barriers to entry in this marketplace, i.e. what is stopping them from considering partnering with/buying from us?

Start at the end

Stakeholder research undertaken at the outset of a B2B PR campaign provides insight into organisational and project requirements, goals and competencies, as well as individual biases, personalities and tensions which may influence how we go about achieving the public relations and communication objectives. Our approach helps to refocus attention on what is important and helps organisations to invest energy in better performance.

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