We briefly touched on the difference between analyst relations and public relations in a previous post but will now examine the differences a little more closely. Our previous article concluded that there are lots of differences between AR and PR. You may be wondering...
The word ‘audit’ may sound slightly intimidating if you’re working in finance but in the case of an analyst audit, it simply indicates an in-depth piece of research into industry analysts’ perceptions of your brand and your industry. There are several important...
I may not be the only one who finds myself occasionally reminiscing about the pre-Covid era of travelling and attending industry events. It was in late spring of 2017 when I organised the first ZTEsoft (re-branded to Whale Cloud) Industry Analyst Summit in Nice. The...
Before the advent of the internet, reputation management was strictly a PR disciple. PR professionals would carefully manage the public perception of a business, running campaigns to educate, inform or persuade using press briefings and media releases. Now, the world...
Home · Case Study · XTM International Making SaaS Marketing Marvellous XTM International is a company which operates in the SAAS technology sector. Established in 2002, XTM International is a founder-led, multinational business that delivers high-quality,...
Home · Case Study · BMT GroupDistinction in Defence BMT is a maritime-orientated high-end design house and technical consulting firm driven by a passion for solving complex, real-world problems. Their ‘Highly Autonomous Warship Technologies’ (HAWT) offers a vision for...
SEO and PR are important functions for businesses, and both fall under the broad umbrella of marketing. For some, that may be where the association ends but for businesses looking for maximum success when it comes to reaching audiences and boosting their reputation,...
During conversations with clients or prospects about an analyst relations programme and specialist skills related to an analyst relations practice, we often hear questions along the lines of, “But an analyst briefing, surely that’s like hosting a press interview?” Not...
If you’re a marketer in a B2B business, you likely have a limited marketing budget and so are inclined to be more careful and sceptical where your money goes. You want guaranteed results and a cost-effective way to reach your strategic goals. It can be difficult to...
This week we’re talking about PR campaign costs, expensive violin strings, and how much of your budget you should think about investing in a PR campaign.How much does a PR campaign cost? This is a question many have asked and will continue to ponder, but nobody will...
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