Client background e2e-assure is a managed detection and response (MDR) and security operation centre (SOC) provider that EC-PR has been working with since November 2021.Challenge Cyber security is often considered a ‘dark art’ with some technology vendors focused on...
brand awareness articles
How can PR help you to scale up a B2B business
If you’re getting ready to scale up a B2B tech company for the first time, then you’re about to discover that growing a business is both exhilarating and nerve-wracking. There may be various reasons for scaling: perhaps you want to focus your efforts on growing your...
I used to believe PR was all fluff, but now I think differently…
To be effective PR must be fully aligned with business goals When I worked as a local newspaper journalist, the prevailing attitude towards the PR profession was that PR was all fluff, awards ceremonies, celebrities, and cute puppies and kittens. There were exceptions...
What makes a good communication strategy?
Consideration of what makes a good communication strategy should follow once you have acquired a clear understanding of why your business needs a communication strategy. If any doubt remains, our clients can attest to the remarkable impact a communication strategy...
Blu Wireless Tech PR Case Study
Home · Case Study · Blu WirelessShaping Share of Voice Blu Wireless is leading a new era of high-speed connectivity, disrupting the market with its ultra-fast and seamless 5G mmWave solutions. Specifically engineered for the world’s emerging connectivity needs, Blu...
Socura Cybersecurity PR Case Study
Home · Case Study · SocuraStand-out Cybersecurity Stories Socura is a London-based firm which works to make the digital world a safer place. Socura’s Threat Detection and Response managed service (often referred to as MDR) helps organisations detect any advancing...
BMT Highly Autonomous Warship Technologies – PR Campaign launch at DSEI
Home · Case Study · BMT GroupDistinction in Defence BMT is a maritime-orientated high-end design house and technical consulting firm driven by a passion for solving complex, real-world problems. Their ‘Highly Autonomous Warship Technologies’ (HAWT) offers a vision for...
How to grow brand awareness in 2021
One way to grow brand awareness in 2021 will be to produce quality content and put your business, or a person within the business out there as thought leaders in your industry. Producing thought leadership content garners trust, recognition, and secures your...
Is Brand Recognition Different To Brand Awareness?
So far, we’ve dedicated January to all things brand awareness, covering the basics in our blog posts, and releasing the awesome, if we don’t say so ourselves, ultimate guide to increasing brand awareness. Now it’s time to dive in a little deeper and get to the more...
Can brand awareness generate measurable ROI?
“Can brand awareness generate measurable ROI?”, is a reasonable question for any sensible business owner or marketer to ask; no business can afford to invest money on activities that don’t have quantifiable results. Branding and brand awareness can be notoriously...
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