Client background e2e-assure is a managed detection and response (MDR) and security operation centre (SOC) provider that EC-PR has been working with since November 2021.Challenge Cyber security is often considered a ‘dark art’ with some technology vendors focused on...
Thought Leadership articles
The power of the roundtable event in B2B public relations
The roundtable is a hidden gem of high value engagement and content creation As PR practitioners we have many tools at our disposal when considering the best channels with which to reach target audiences. In a recent blog we talked about some creative PR tactics you...
Public Relations and the dark funnel – editorial is the link you’re missing
Editorial helps people develop a relationship with your company through a process of discovery Some advertising slogans are so well-known that they’ve become common parlance. From KFC’s It’s Finger Lickin’ Good to Nike’s Just Do It or Rice Krispie’s Snap, Crackle and...
PR for ambitious tech businesses: what’s best, thought leadership or comment?
What’s the best type of media engagement for your ambitious tech business: comment or thought leadership? Ambitious tech businesses with limited resources need to spend their time and money efficiently, so when it comes to positioning your business and establishing...
Seequent – Thought Leadership Roundtable Case Study
Home · Case Study · SeequentRock Solid Authority A unique mining and exploration software and a Bentley Systems Company, Seequent is a pedigree in the Industrial Minerals (IM) mining sector. Seequent has a proven, end-to-end workflow solution that unites all...
How to find your voice in defence tech PR
The defence sector is not short of subject matter For defence companies, when it comes to choosing your desired thought leadership topics, you're never short of opportunities. Autonomous operations, AI and machine learning, cyber security, drone warfare, climate...
How to develop thought leadership that commands attention
For many people, becoming a thought leader starts with writing. You’re likely to start off by talking about topics that really matter to your prospects and customers or contributing articles to your company website. But we know that it can be hard to take those first...
Want to become a thought leader? Identify the topics that matter
While the term "thought leader" might sound like another corporate buzzword, the truth is that, when it's done right, thought leadership can open doors to new opportunities and build lasting trust with the audiences who matter most. But while executives are fast...
How to solve a problem like… brand visibility and engagement
For companies, particularly SMEs, looking to break into new territories for the first time, opening those doors, grinding the gears, and building the relationships will be time and resource intensive; often made even tougher due to a lack of brand visibility and...
How blogging can communicate your business personality in technology services
B2B tech gets sociable Over the last decade, the B2B tech sector has become more sociable. No more so than over the last 18 months with no trade shows and in-person events, it’s been a lifeline to meet and greet prospects and industry peers. Most PR programmes which...
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