Our ec-pr blog holds a wide variety of articles covering Communication, writing Press Releases and Editorial, preparing and making the most of Trade Events and Networking, and much, much more.
Do tell us if you’d like to have our insight on a particular subject, and don’t forget that you can pick up our free guides about event publicity or becoming an Influencer here. Please contact us if you’d like to talk about adding ec-pr to your Marketing team.
The turn of the decade marks a pivotal moment for Chief Marketing Officers (CMOs). According to Gartner CMO Spend Survey 2019-2020, marketing budgets are in decline, but the ongoing mandate to drive growth and innovation is putting pressure on marketers to place their...
Seven riddles to keep the little grey cells active over the holiday. If you need some help some clues are included at the base of this post in the form of icons, including a couple of red-herrings. I speak with no mouth, and hear with no ears, I have no body but come...
Do you want to know what issues your peers are struggling with and what strategies they are using to succeed? The Insight 2020 Survey commissioned by ec-pr shines a spotlight on B2B Communications in the new decade. The results are now out. You can read this essential...
If you feel you’re working harder than your business performance reflects, that your resources are stretched and that the returns don’t seem to reflect your investment as well as you’d expected, then a communication strategy may just give you the marginal gain you...
Does our defence procurement process need to be more flexible and agile? The end of this week marks the deadline for industry to submit their proposals for the design phase of the UK Royal Navy’s Type 31e frigate requirement. As much as you can understand the reasons...
Whilst preparing for SMM Fair 2018, I was fully aware that it was a big show; you only need to look through the exhibitor list to understand that. But it’s only once you’re there and in the thick of it that you truly appreciate the sheer magnitude of what is certainly...
I spent the start of my career, the 80s, working in advertising, account handling campaigns for brands such as Birds Eye, Max Factor and Texaco. It was a time of creative brilliance and financial excess. A time when ad agencies acquired PR businesses and direct...
When Lorraine and I first discussed going to Posidonia this year, we couldn’t quite believe that in the decade of working within the maritime sector, we were still ‘Posidonia virgins’. At last, the stars aligned (or should I say diaries) and 2018 was going to be the...
It's post-show - the event is over folks… the attendees have left and the doors on your event are firmly closed. Now, it’s time to relax with a well-earned cuppa and some tasty biscuits. Don’t get too comfortable though. Just because your event is over doesn’t mean...
You’ve prepped your ice-breakers, the Press Releases are printed out and you’ve got your contacts details all programmed in your phone. Now to prepare for the unexpected. If a journalist happens to come by the stand unexpectedly or asks a question that is sensitive...
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