Our ec-pr blog holds a wide variety of articles covering Communication, writing Press Releases and Editorial, preparing and making the most of Trade Events and Networking, and much, much more.
Do tell us if you’d like to have our insight on a particular subject, and don’t forget that you can pick up our free guides about event publicity or becoming an Influencer here. Please contact us if you’d like to talk about adding ec-pr to your Marketing team.
You will no doubt be familiar with the terms business to consumer (B2C) and business to business (B2B) PR. You may even understand that these two styles of PR are different, but can you put your finger on the differences? Most understand B2C is consumer-based and...
What does a PR agency do? What can a PR agency do that you can’t manage in-house? A PR agency will help your business nurture, enrich, and protect your reputation. This works on the globally understood premise that, in B2B PR, business people only buy from someone...
Marketing plays an integral role in the business’s growth, but without a clear communication strategy, money is being wasted and it’s impossible to be consistent and efficient. Without a communication strategy, CMO’s are expected to deliver whilst working in a vacuum,...
Monday is International Women’s Day, the annual event which celebrates women, recognises female achievements, and highlights inequalities. As a female-led PR agency, we feel proud to work in an industry where women overwhelmingly succeed. But, despite PR being...
This week we’re talking about PR campaign costs, expensive violin strings, and how much of your budget you should think about investing in a PR campaign.How much does a PR campaign cost? This is a question many have asked and will continue to ponder, but nobody will...
What makes a PR campaign successful? We can reveal there is no secret magic ingredient – a good campaign is a well-planned, strategic campaign. Of course, you do need fresh, engaging ideas for a campaign to take off but by covering some of the basics in this article,...
Planning on writing a couple of articles, whizzing them off to an industry magazine and thinking your PR campaign is complete? Mention PR to the uninitiated and they may just associate the word with news articles and press interviews, but there is a little bit more...
When you think of a London PR agency, you might imagine we’re all like Samantha Jones from Sex and The City – breezing around parties with a cocktail in hand, barking orders at juniors, and generally having a jolly good time. Even if you don’t, here is what it is...
Should you choose to use a specialist PR agency when you’re looking to outsource your PR activities? Yes and no.In this blog, we explore what a specialist PR agency is, and why you might choose to work with one.What is a specialist PR agency? A specialist PR agency is...
From recruitment to raising brand awareness – a great PR campaign can help your business in many ways. In the B2B world, PR is a fundamental part of your overall marketing strategy and shouldn’t be overlooked when it comes to allocating your budget. Here are just some...
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