Never mind saying it with flowers...brands need to work on saying sorry just with words! When corporations mess up, you hear about it in the press and on social channels but the topic often boils over due to the terrible excuses given and failure to take...
B2B PR Blog articles
Make the most our of your B2B PR activity.
Our ec-pr blog holds a wide variety of articles covering Communication, writing Press Releases and Editorial, preparing and making the most of Trade Events and Networking, and much, much more.
Do tell us if you’d like to have our insight on a particular subject, and don’t forget that you can pick up our free guides about event publicity or becoming an Influencer here. Please contact us if you’d like to talk about adding ec-pr to your Marketing team.
How being a parent can improve your PR skill set
I just googled ‘which career fits best with being a parent?’ and lo and behold, working in PR is right up there! Flexible working and creating your own schedule are possible in many PR roles. However, I have discovered that the desired skill set PR agencies look for...
How to attract and keep the right kind of B2B talent
A guest blog from Alex Stevens, Head of PR & Communications Recruitment at Reuben-Sinclair Attracting and retaining talent is integral to every business, especially in service-led industries like PR, where your people are your 'product'. There would be nothing to...
How to find your voice in defence tech PR
The defence sector is not short of subject matter For defence companies, when it comes to choosing your desired thought leadership topics, you're never short of opportunities. Autonomous operations, AI and machine learning, cyber security, drone warfare, climate...
Selecting the right marketing tools for an integrated PR campaign (PESO)
Public Relations is media-neutral and concerns itself with any form of communication that nurtures and protects reputation while guiding audiences towards your desired outcome. Digital transformation has pushed the once divergent fields of marketing and PR closer...
How to pitch to B2B media
With an increasing move towards remote working and fewer opportunities for face-to-face meetings, it’s more important than ever for PRs to cut through the noise and get their journalist pitch ‘right first time’ if they have any hope of building enduring relationships...
How EC-PR has made being a virtual B2B Tech PR Agency a success story
EC-PR is not your average London PR agency; we’ve always done things differently. As a result, the people we work with and for often want to know more about how and why we work this way. So, in today’s blog, we’ll be discussing how EC-PR has made being a virtual B2B...
How to develop thought leadership that commands attention
For many people, becoming a thought leader starts with writing. You’re likely to start off by talking about topics that really matter to your prospects and customers or contributing articles to your company website. But we know that it can be hard to take those first...
Want to become a thought leader? Identify the topics that matter
While the term "thought leader" might sound like another corporate buzzword, the truth is that, when it's done right, thought leadership can open doors to new opportunities and build lasting trust with the audiences who matter most. But while executives are fast...
It’s beginning to look a lot like… an online shopping Xmas
Cold mornings, misty afternoons, big jumpers and large tea pots. The winter is drawing in and our thoughts are turning to Christmas. With supply chain and logistics challenges dominating national news, as consumers we’re conscious of the need to start our festive...
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