Our ec-pr blog holds a wide variety of articles covering Communication, writing Press Releases and Editorial, preparing and making the most of Trade Events and Networking, and much, much more.
Do tell us if you’d like to have our insight on a particular subject, and don’t forget that you can pick up our free guides about event publicity or becoming an Influencer here. Please contact us if you’d like to talk about adding ec-pr to your Marketing team.
Client relationships, like any type of business or personal relationships, require nurturing, regular communication, time and effort. Every relationship will have the occasional bump in the road, but most issues can be ironed out with a phone call or a friendly...
SEO and PR are important functions for businesses, and both fall under the broad umbrella of marketing. For some, that may be where the association ends but for businesses looking for maximum success when it comes to reaching audiences and boosting their reputation,...
During conversations with clients or prospects about an analyst relations programme and specialist skills related to an analyst relations practice, we often hear questions along the lines of, “But an analyst briefing, surely that’s like hosting a press interview?” Not...
If you’re a marketer in a B2B business, you likely have a limited marketing budget and so are inclined to be more careful and sceptical where your money goes. You want guaranteed results and a cost-effective way to reach your strategic goals. It can be difficult to...
As a tech PR agency, we have a vested interest in keeping up to date with what is happening in the tech industry. The last 12 months haven’t been an exception, but it has certainly been a bumper year for the industry with tech stories frequently featured in national...
You will no doubt be familiar with the terms business to consumer (B2C) and business to business (B2B) PR. You may even understand that these two styles of PR are different, but can you put your finger on the differences? Most understand B2C is consumer-based and...
What does a PR agency do? What can a PR agency do that you can’t manage in-house? A PR agency will help your business nurture, enrich, and protect your reputation. This works on the globally understood premise that, in B2B PR, business people only buy from someone...
Monday is International Women’s Day, the annual event which celebrates women, recognises female achievements, and highlights inequalities. As a female-led PR agency, we feel proud to work in an industry where women overwhelmingly succeed. But, despite PR being...
This week we’re talking about PR campaign costs, expensive violin strings, and how much of your budget you should think about investing in a PR campaign.How much does a PR campaign cost? This is a question many have asked and will continue to ponder, but nobody will...
What makes a PR campaign successful? We can reveal there is no secret magic ingredient – a good campaign is a well-planned, strategic campaign. Of course, you do need fresh, engaging ideas for a campaign to take off but by covering some of the basics in this article,...
Stay up to date with the latest insights, case studies, and PR guides.
