Have you found that your editorial content sometimes flies and sometimes flops with journalists or on social media? Discover the common mistakes and best practice for writing great editorial in our blog below.
If you struggle to get started, we hope this blog will also stop the block! Start tapping into your creative side and produce genuinely interesting content that is factually correct and gets journalists excited.
Don’t forget that you can pick up our free guides about becoming an Influencer here, and please contact us if you’d like to talk about adding ec-pr to your Editorial / Marketing / PR team.
Case studies are an invaluable asset in the marketing armoury and you need to know how to write one that educates, influences and persuades – writing that packs a punch! Start by deciding what type of case study you need. This article focuses on writing B2B business...
Why the need for new tactics? Is the press release dead? The changing face of the media, with less staffing journalists on publications, more writers and bloggers to reach out and connect with, the impact of AI and the proliferation of low quality content being...
The key difference between PR and advertising is that advertising space is paid for while editorial space is not – the impact on how and why you use one over the other is rooted in this fundamental difference. There are 7 principle ways that public relations is...
Want to get more out of your cybersecurity PR? Read what leading cybersecurity media editors say about what turns their heads or turns them right off…
Editorial helps people develop a relationship with your company through a process of discovery Some advertising slogans are so well-known that they’ve become common parlance. From KFC’s It’s Finger Lickin’ Good to Nike’s Just Do It or Rice Krispie’s Snap, Crackle and...
10 questions to consider when writing a tech news release There are ten key questions you should consider when you start planning a tech news release. The purpose of a news release is to communicate to your target audiences that you are an active player in the market...
In order to write a b2b press release that editors want to run you need to understand how a press release can add value to your business as well as what editors are looking for. In this blog we give you all the information you need to write strong news material that...
When speaking to our clients and prospects, they often say their business is too complex, complicated or technical to be of interest to the wider public. Or they might say that there’s simply nothing ‘newsworthy’ happening at their company that they could share with...
If you are considering outsourcing your public relations (PR), then you’ll be looking at the pros and cons of commissioning a PR consultancy over managing your reputation in house. Here are 7 reasons why you should consider outsourcing your PR: 1. Focus: The benefit...
How do you become an industry influencer? You are already an expert in your field, but becoming a industry influencer and thought leader is considered the holy grail of PR and marketing. It’s when you’re called by the BBC News to be an expert on a breaking story, when...
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