Alenka Gobec

Alenka is a senior communications consultant with 13+ years' experience in professional services, education and technology PR, with a particular focus on enterprise tech, marketing technology and telecoms industries. She has a proven track record of leading successful global, regional and country-level communications campaigns for leading global brands such as Dell EMC, ServiceNow, British Council, Red Hat, Orange, Blu Wireless, Criteo and Neustar. Alenka advises on tailored Public Relations and Analyst Relations programmes which deliver business results. As well as providing strategic guidance, she executes projects with meticulous attention to detail.
What Are Analyst Relations?

What Are Analyst Relations?

Analyst relations, or AR, is a field of communications commonly used by B2B tech businesses to establish a reputation and build brand awareness amongst industry experts, known as industry analysts. Amongst other things, analysts influence sales in the tech industry....

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