How to plan an effective analyst relations programme "We have a great solution, and we want to tell as many analysts as possible about it. We want to build a great analyst relations (AR) programme. What have you done previously that has been successful?" This is how...
Alenka Gobec

What Are Analyst Relations?
Analyst relations, or AR, is a field of communications commonly used by B2B tech businesses to establish a reputation and build brand awareness amongst industry experts, known as industry analysts. Amongst other things, analysts influence sales in the tech industry....
How can Analyst Relations programmes generate value for disruptive scale-ups?
We’re often approached by scale-ups looking to build awareness in the market, wondering if they’re at the right stage of their journey to be able to start talking to industry analysts. They’re unsure whether they have enough proof points to demonstrate their...
Concirrus – Analyst Relations Case Study
Context UK Fintech enabler Concirrus came to EC-PR to supercharge its brand awareness and launch its Quest insurtech platform to the marine insurance industry. The campaign focused on earned media and successfully positioned Concirrus as a market leader within the...
How EC-PR has made being a virtual B2B Tech PR Agency a success story
EC-PR is not your average London PR agency; we’ve always done things differently. As a result, the people we work with and for often want to know more about how and why we work this way. So, in today’s blog, we’ll be discussing how EC-PR has made being a virtual B2B...
It’s beginning to look a lot like… an online shopping Xmas
Cold mornings, misty afternoons, big jumpers and large tea pots. The winter is drawing in and our thoughts are turning to Christmas. With supply chain and logistics challenges dominating national news, as consumers we’re conscious of the need to start our festive...
A Comprehensive Glossary of AR and PR Terms
More than just a basic glossary, this blog gives you an introduction to our most used AR and PR terms. It’s thorough. We explain what different terms mean and outlined the key attributes of each term and, where appropriate, explained its purpose. Browse the blog or...
How Can Analyst Relations Help My Brand?
Whilst there are more obvious marketing and PR processes to help build your brand and raise brand awareness, third party relationship building shouldn’t be overlooked. Building relationships with influencers in your industry can be a powerful way to boost your brand...
Blu Wireless Tech PR Case Study
Context Blu Wireless is disrupting the market with ultra-fast and seamless 5G mmWave solutions engineered for emerging connectivity needs – from smart city networks to connected vehicles and high-speed transport. Blu Wireless works with integrators, manufacturers and...
AR: Tips For Growing Successful Relationships
Professionals working within any communications field will know how to nurture successful relationships – as will any CEO or executive, for that matter. So, what makes Analyst Relations (AR) different when it comes to growing successful relationships with industry...
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