Alenka Gobec

Alenka is a senior communications consultant with 13+ years' experience in professional services, education and technology PR, with a particular focus on enterprise tech, marketing technology and telecoms industries. She has a proven track record of leading successful global, regional and country-level communications campaigns for leading global brands such as Dell EMC, ServiceNow, British Council, Red Hat, Orange, Blu Wireless, Criteo and Neustar. Alenka advises on tailored Public Relations and Analyst Relations programmes which deliver business results. As well as providing strategic guidance, she executes projects with meticulous attention to detail.
BCB Group Analyst Relations Case Study

BCB Group Analyst Relations Case Study

Home · Case Study · BCB GroupBCB GROUP CONQUERS THE ANALYST COMMUNITY BCB Group is a leading crypto-dedicated payment services provider, serving many of the industry’s largest clients including Bitstamp, Crypto.com, Gemini, Huobi and Kraken. BCB Group provides payment...

What is an analyst relations programme?

What is an analyst relations programme?

How to plan an effective analyst relations programme "We have a great solution, and we want to tell as many analysts as possible about it. We want to build a great analyst relations (AR) programme. What have you done previously that has been successful?" This is how...

What are analyst relations?

What are analyst relations?

Analyst relations, or AR, is a field of communications commonly used by B2B tech businesses to establish a reputation and build brand awareness amongst industry experts, known as industry analysts. Amongst other things, analysts influence sales in the tech industry....

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