Context UK Fintech enabler Concirrus came to EC-PR to supercharge its brand awareness and launch its Quest insurtech platform to the marine insurance industry. The campaign focused on earned media and successfully positioned Concirrus as a market leader within the...
Maritime Articles
EC-PR has achieved 194% growth
The B2B Tech agency EC-PR has grown its team and won nine consecutive PR contracts London: EC-PR, B2B Technology PR agency, has seen significant growth in the past year, with the team growing from just two to seven, and achieving nine consecutive contract wins. The...
Lifelong Learning Launch Case Study
Lloyds Maritime Academy Case StudyBACKGROUND Following the development of its communication strategy which now forms the backbone of all marketing communications, Veronica Araujo, Head of Performance Marketing at Lloyd’s Maritime Academy recognised the importance of...
Concirrus – Fintech PR Case Study
Context UK Fintech enabler Concirrus came to EC-PR to supercharge its brand awareness and launch its Quest insurtech platform to the marine insurance industry. The Quest platform accesses and interprets wide-ranging datasets, combining them with historical claims...
Make your voice heard: the Insight 2020 Survey
Do you want to know what issues your peers are struggling with and what strategies they are using to succeed? The Insight 2020 Survey commissioned by ec-pr shines a spotlight on B2B Communications in the new decade. The results are now out. You can read this essential...
Communications Strategy Case Study: Lloyd’s Maritime Academy
Taking control and leveraging the brandBACKGROUND Lloyd's Maritime Academy, a subsidiary of Informa Plc, offers an enormous portfolio of online training to maritime professionals around the world. New to the business and leading a marketing team of six, Veronica...
SMM Fair 2018: What I learnt in 25,000 steps
Whilst preparing for SMM Fair 2018, I was fully aware that it was a big show; you only need to look through the exhibitor list to understand that. But it’s only once you’re there and in the thick of it that you truly appreciate the sheer magnitude of what is certainly...
Posidonia 2018: A three-day whirlwind
When Lorraine and I first discussed going to Posidonia this year, we couldn’t quite believe that in the decade of working within the maritime sector, we were still ‘Posidonia virgins’. At last, the stars aligned (or should I say diaries) and 2018 was going to be the...
B2B PR – What to do seven weeks before Seawork 2016
Identify your news stories It’s seven weeks until Seawork 2016, so now is the time to start thinking about your big story for the show. Capturing those ‘news’ gems and knowing what journalists want doesn’t have to be a headache with the following handy tips - this is...
Maritime – Messaging Case Study
Developing a positioning statement and identifying valuesRequirement ASV designs, builds, operates, leases and sells autonomous surface vessels in a rapidly growing and increasingly competitive maritime space. We were asked to help them to protect their market share...