MARITIME – MESSAGING
Developing a positoning statement and identifying values
ASV designs, builds, operates, leases and sells autonomous surface vessels in a rapidly growing and increasingly competitive maritime space. We were asked to help them to protect their market share and grow their business. Before undertaking focussed marketing activity we recommended the development messaging to help engage and inspire its audiences.
We designed and facilitated a one-day structured workshop in which the leadership team participated. An iterative process was used to develop a company positioning statement and identify values for ASV that the team felt would set it apart and position it for growth in to new defined sectors. We then took away the team’s work and applied interpreted the corporate statement into a compelling rationale that could be easily adapted for inclusion in day to day business conversations.
“Lorraine and team helped us focus some very complex topics into a clear message and would recommend them”
Depending on what stage of maturity your business is at, you will have different challenges, priorities, and drivers. PR can amplify your marketing effort, protect and nurture your reputation, and extend the reach and impact of your investment. It can be used to help...
Your business needs thought leadership. Read why.
Lifelong Learning Launch Lloyds Maritime Academy Case StudyBACKGROUND Following the development of its communication strategy which now forms the backbone of all marketing communications, Veronica Araujo, Head of Performance Marketing at Lloyd’s Maritime Academy...
Being in the right place at the right time… We will deliver feature length coverage to your target press… or your money back.