Maritime - Messaging
Developing a positioning statement and identifying values
Requirement
ASV designs, builds, operates, leases and sells autonomous surface vessels in a rapidly growing and increasingly competitive maritime space. We were asked to help them to protect their market share and grow their business. Before undertaking focussed marketing activity we recommended the development messaging to help engage and inspire its audiences.
Plan
We designed and facilitated a one-day structured workshop in which the leadership team participated. An iterative process was used to develop a company positioning statement and identify values for ASV that the team felt would set it apart and position it for growth in to new defined sectors. We then took away the team’s work and applied interpreted the corporate statement into a compelling rationale that could be easily adapted for inclusion in day to day business conversations.
Outcome
“Lorraine and team helped us focus some very complex topics into a clear message and would recommend them”
Win over tech investors: your complete communication playbook
You've built an incredible tech product. Your code is elegant, your interface is intuitive and your solution solves a genuine problem.None of that matters if you cannot communicate your vision to investors effectively.Whilst founders obsess over product perfection,...
How to craft a killer comms strategy that converts
Your comms strategy is rooted in your business drivers. It captures who you need to influence (your target audience) and persuade. It summarises what you must say to engage, attract and win their attention. Finally, it signposts the channels in which you need to be...
How to earn buyer trust when no one is listening
According to Sinch, 87% of customers will actively avoid buying from brands they don’t trust. And even if they do buy once? Edelman found that nearly 70% won’t buy again unless that trust is maintained. Trust isn’t a marketing buzzword, it’s your growth engine....
GUARANTEED PERFORMANCE
Being in the right place at the right time… We will deliver feature length coverage to your target press… or your money back.
