MARITIME – MESSAGING
Developing a positoning statement and identifying values
Requirement
ASV designs, builds, operates, leases and sells autonomous surface vessels in a rapidly growing and increasingly competitive maritime space. We were asked to help them to protect their market share and grow their business. Before undertaking focussed marketing activity we recommended the development messaging to help engage and inspire its audiences.
Plan
We designed and facilitated a one-day structured workshop in which the leadership team participated. An iterative process was used to develop a company positioning statement and identify values for ASV that the team felt would set it apart and position it for growth in to new defined sectors. We then took away the team’s work and applied interpreted the corporate statement into a compelling rationale that could be easily adapted for inclusion in day to day business conversations.
Outcome
“Lorraine and team helped us focus some very complex topics into a clear message and would recommend them” Dan Hook
FREE DOWNLOAD – How To Become A Thought Leader
Download our valuable PR Guide for Business Leaders Becoming a thought leader is considered the holy grail of PR and marketing. But in this noisy world where everyone has an opinion how do you raise your profile? Please complete the form and we will email your...
Thought Leadership: How To Become An Industry Influencer
You are already an expert in your field but becoming a thought leader is considered the holy grail of PR and marketing. It’s when you’re called by the BBC News to be an expert on a breaking story, when the most respected industry trade magazine calls you for your...
Brand Storytelling: How human is your PR?
This may seen like an odd question but... How "HUMAN" is your brand? Your business is made up of humans all the way through the supply chain. Yet when it comes to your brand, sometimes the human element is lost. No more so than when the subject matter is technically...
GUARANTEED PERFORMANCE
Being in the right place at the right time. We will deliver feature length coverage to your target press... or your money back