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“What the 80’s taught me about PR”

I spent the start of my career, the 80s, working in advertising, account handling campaigns for brands such as Birds Eye, Max Factor and Texaco.  It was a time of creative brilliance and financial excess.  A time when ad agencies acquired PR businesses and direct...

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Posidonia 2018: A three-day whirlwind

When Lorraine and I first discussed going to Posidonia this year, we couldn’t quite believe that in the decade of working within the maritime sector, we were still ‘Posidonia virgins’.  At last, the stars aligned (or should I say diaries) and 2018 was going to be the...

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Event Publicity: The Follow Up

The show is over folks… the attendees have left and the doors on your event are firmly closed. Now, it’s time to relax with a well-earned cuppa and some tasty biscuits. Don’t get too comfortable though.  Just because your event is over doesn’t mean you can simply walk...

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Event Publicity: Handling the unexpected

You’ve prepped your ice-breakers, the Press Releases are printed out and you’ve got your contacts details all programmed in your phone.  Now to prepare for the unexpected. If a journalist happens to come by the stand unexpectedly or asks a question that is sensitive...

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Thought Leadership: How To Communicate Authoritatively

If you’ve actioned Stages 1 & 2 in our last blog HOW TO BECOME AN INDUSTRY THOUGHT LEADER you will be smiling like a Cheshire Cat about the fine piece of valuable content you have in your possession.  But how do you get it to be seen and heard by the...

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Event Publicity: Networking with the media like a pro

Trade shows and exhibitions are all about making connections - networking.   Whether that is meeting new people or strengthening existing relationships, your role is to engage with your industry’s media and deliver a story.  Be confident with your messaging and...

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Thought Leadership: How To Become An Industry Influencer

You are already an expert in your field but becoming a thought leader is considered the holy grail of PR and marketing. It’s when you’re called by the BBC News to be an expert on a breaking story, when the most respected industry trade magazine calls you for your...

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Event Publicity: How to write an impactful Press Release

This blog is part of our series Event Publicity: The Gold Standard. For a FREE DOWNLOAD of our full guide, with handy checklists to keep you on track and space to scribble down your creative thoughts, please email lorraine@ec-pr.com Trade shows are meccas of...

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Event Publicity: Your Countdown to Trade Show Success

This blog is part of our series Event Publicity: The Gold Standard. For a FREE DOWNLOAD of our full guide, with handy checklists to keep you on track and space to scribble down your creative thoughts, please email lorraine@ec-pr.com Trade shows and exhibitions are...

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Yes, PR is measurable… and this is how we track RESULTS

The world of marketing lives by the mantra “if you can’t measure it, don’t do it”. There are plenty of models in place to measure digital and direct marketing activity but what about other ‘top-of-the-funnel’ activities? How do you measure PR success and prove the...

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