Earned and owned media are crucial components in a successful business marketing strategy. Earned media - when your brand is featured in unpaid coverage in independent media - can build brand credibility and high levels of trust. Owned media - any content your brand...
Rachel Emmett
Reflecting on two-years at EC-PR: navigating the seas of change in PR
They say time flies when you’re having fun. It’s hard to believe that my two-year anniversary since joining EC-PR as an employee has already been and gone. Here’s some of my thoughts on a cracking two years, my journey, my learnings and the highlights! Thanks to...
Global tech innovator Bender joins growing EC-PR client portfolio
Agency’s 7th win of the year EC-PR, a leading UK-based PR firm known for its strategic communication expertise with ambitious, high-growth companies, is thrilled to announce its recent appointment as the PR agency of record for Bender UK, part of the Bender Group, the...
How to optimise your LinkedIn posts for maximum engagement
3 Ways to optimise each kind of post and crack the LinkedIn algorithm In our previous blog about the much anticipated Algorithm Insights 2024 report from LinkedIn™ trainer, Richard van de Blom and AuthoredUp we revealed the top 10 takeaways you need to know from this...
How to grow your LinkedIn Reach in 2024
Forget LinkedIn vanity metrics, focus on genuine engagement and embrace video in a mobile-first world Last month saw the release of the illustrious and much anticipated Algorithm Insights 2024 report from LinkedIn™ trainer, Richard van de Blom. If you’ve seen it, no...
From uncomfortable beginnings to business breakthroughs: the LinkedIn journey that transformed our growth
When I first started posting on LinkedIn, it felt uncomfortable. Why? I was worried my work colleagues and especially my boss would think I was looking for a new job (this was before I started working here at EC-PR). I decided to start posting on LinkedIn anyway...
How to be more human in a year of the unexpected
I think it’s fair to say that 2023 has been a year of the unexpected. In the wake of the pandemic, as we headed to the end of 2022, I had thought 2023 might be the year when things go back to some sort of normality. But with the war in Ukraine showing no signs of...
Why every business should care about sustainability
Those of us who care about the environment have been left in disbelief at the Government’s watering down of its commitments to sustainability. Rishi Sunak announced last week that the deadline for stopping the sale of petrol and diesel cars, as well as that for...
Sustainability Live London: PR & communications challenges for green tech
This week, our Managing Director, Lorraine Emmett, and Senior Account Manager Rachel Emmett (same surname though unrelated), headed to Sustainability Live London. Their mission? To delve deep into the realms of Green Tech, engaging with industry experts to uncover...
The unexpected benefits of using LinkedIn
From new clients to real-life friendships If you work in the business to business (B2B) world, you’ll know that many businesses view LinkedIn as a crucial pillar of their engagement strategy. Companies use LinkedIn to raise awareness, demonstrate their value and...
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