B2B PR BLOG

Make your voice heard: take the Insight 2020 Survey

Make your voice heard: take the Insight 2020 Survey

Do you want to know what issues your peers are struggling with and what strategies they are using to succeed? Simply take 5 minutes to make your voice heard in the Insight 2020 Survey we've commissioned.By taking part in this survey you will receive insights not...

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Is your communication strategy a roadmap or roadblock?

Is your communication strategy a roadmap or roadblock?

If you feel you’re working harder than your business performance reflects, that your resources are stretched and that the returns don’t seem to reflect your investment as well as you’d expected, then a communication strategy may just give you the marginal gain you...

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How to write a tech news release

How to write a tech news release

The purpose of a news release is to communicate to your target audiences that you are an active player in the market and worth talking to; it’s also a valuable vehicle to remind your competition that you’re a force to be reckoned with.  Tech moves fast which means...

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Six reasons why you need a communication strategy

Six reasons why you need a communication strategy

Marketing plays an integral role in the business’s growth, but without a clear communication strategy, money is being wasted and it’s impossible to be consistent and efficient.  CMO’s are expected to deliver whilst working in a vacuum. In our experience, CMO’s with a...

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Type 31e: Two’s company, three’s a competition

Type 31e: Two’s company, three’s a competition

Does our defence procurement process need to be more flexible and agile? The end of this week marks the deadline for industry to submit their proposals for the design phase of the UK Royal Navy’s Type 31e frigate requirement.  As much as you can understand the reasons...

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SMM Fair 2018: What I learnt in 25,000 steps

SMM Fair 2018: What I learnt in 25,000 steps

Whilst preparing for SMM Fair 2018, I was fully aware that it was a big show; you only need to look through the exhibitor list to understand that. But it’s only once you’re there and in the thick of it that you truly appreciate the sheer magnitude of what is certainly...

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“What the 80’s taught me about PR”

“What the 80’s taught me about PR”

I spent the start of my career, the 80s, working in advertising, account handling campaigns for brands such as Birds Eye, Max Factor and Texaco.  It was a time of creative brilliance and financial excess.  A time when ad agencies acquired PR...

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