B2B PR BLOG

B2B PR – On being a thought leader

B2B PR – On being a thought leader

Insight 2020 identified that thought leadership is a key priority for marketers, it also appears to be a bit of a sweetheart subject in the marketing press right now so I thought it would be useful to provide some insight into the ‘how’ and ‘who’ of great thought...

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Insights 2020: A Spotlight on B2B Communication for CMOs

Insights 2020: A Spotlight on B2B Communication for CMOs

The turn of the decade marks a pivotal moment for Chief Marketing Officers (CMOs). According to Gartner CMO Spend Survey 2019-2020, marketing budgets are in decline, but the ongoing mandate to drive growth and innovation is putting pressure on marketers to place their...

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Festive Brain Teaser

Festive Brain Teaser

Seven riddles to keep the little grey cells active over the holiday. If you need some help some clues are included at the base of this post in the form of icons, including a couple of red-herrings. I speak with no mouth, and hear with no ears, I have no body but come...

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Make your voice heard: the Insight 2020 Survey

Make your voice heard: the Insight 2020 Survey

Do you want to know what issues your peers are struggling with and what strategies they are using to succeed? The Insight 2020 Survey commissioned by ec-pr shines a spotlight on B2B Communications in the new decade. The results are now out. You can read this essential...

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Is your communication strategy a roadmap or roadblock?

Is your communication strategy a roadmap or roadblock?

If you feel you’re working harder than your business performance reflects, that your resources are stretched and that the returns don’t seem to reflect your investment as well as you’d expected, then a communication strategy may just give you the marginal gain you...

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