A thought leadership strategy requires three things: A subject matter expert who is articulate, informed and engaging, and unphased by public speaking. A well-researched opinion on a relevant, challenging issue and a clear understanding of potential solutions,...
Recently our Client Service Director, Liz Churchman, featured in a PR Moment article, Ten Top Tips for Writing in PR, in which she highlighted the importance of doing your background research. Writing well in PR, and especially technical PR, requires a firm grip on...
To be effective PR must be fully aligned with business goals When I worked as a local newspaper journalist, the prevailing attitude towards the PR profession was that PR was all fluff, awards ceremonies, celebrities, and cute puppies and kittens. There were exceptions...
A PR strategy is essential for organising your PR activities and making strategic decisions about how to communicate with your target audience. There are some considerations for B2B tech companies to bear in mind when they set out to develop a PR strategy as they face...
The roundtable is a hidden gem of high value engagement and content creation As PR practitioners we have many tools at our disposal when considering the best channels with which to reach target audiences. In a recent blog we talked about some creative PR tactics you...
Public Relations is media-neutral and concerns itself with any form of communication that nurtures and protects reputation while guiding audiences towards your desired outcome. Digital transformation has pushed the once divergent fields of marketing and PR closer...
More than just a basic glossary, this blog gives you an introduction to our most used AR and PR terms. It’s thorough. We explain what different terms mean and outlined the key attributes of each term and, where appropriate, explained its purpose. Browse the blog or...
A strong B2B PR strategy needs to facilitate opportunities to position you as a genuine leader in your industry. One beneficial way to do this is to create more in-depth, forward-thinking content such as B2B PR white papers.What is B2B PR white paper in marketing?...
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