A PR strategy is essential for organising your PR activities and making strategic decisions about how to communicate with your target audience. There are some considerations for B2B tech companies to bear in mind when they set out to develop a PR strategy as they face...
pr campaign planning Articles
Creative tactics that replace the press release
Why the need for new tactics? The changing face of the media, with less staffing journalists on publications and more writers and bloggers to reach out and connect with, has had an impact on the way we do PR. But while content remains king, the staple of any B2B tech...
Seven steps to creating a strategic PR plan
A strategic PR plan can help you move beyond rushed press releases and piecemeal media placements to get real results from your PR efforts. To get started, simply follow these seven steps:Step one: Set a benchmark for your strategic PR plan The first step in the...
Blu Wireless Tech PR Case Study
Context Blu Wireless is disrupting the market with ultra-fast and seamless 5G mmWave solutions engineered for emerging connectivity needs – from smart city networks to connected vehicles and high-speed transport. Blu Wireless works with integrators, manufacturers and...
Socura Cybersecurity PR Case Study
Context Socura offers a Threat Detection and Response managed service, often referred to as MDR. The service acts as an extension of clients’ in-house capability and is operated by a team of highly experienced security experts. Socura’s analysts work in partnership...
What Does A PR Campaign Consist Of?
Planning on writing a couple of articles, whizzing them off to an industry magazine and thinking your PR campaign is complete? Mention PR to the uninitiated and they may just associate the word with news articles and press interviews, but there is a little bit more...
The role of personas in your B2B PR strategy
Personas – an essential element of impactful communications Effective communication is based on an in-depth understanding of your customer base. You need to know who your customers are and which channels they use to stay informed. You need to uncover their fears, pain...
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