As we hurtle towards 2023, and with talks of an imminent recession looming, it is more important than ever before for growing businesses to focus on aligning their Marketing and PR strategies and execution so that they can leverage restricted budgets to create impact...
pr campaign planning Articles
A complete guide to B2B PR Campaign Planning for 2023
Everything you need to know for successful B2B PR campaign planningA strategic PR guide for B2B Marketers to help you execute your communication strategy.The planning phase of any communication strategy should always begin with the initial task of setting out some...
e2e-assure Cyber security PR case study
Client background e2e-assure is a managed detection and response (MDR) and security operation centre (SOC) provider that EC-PR has been working with since November 2021.Challenge Cyber security is often considered a ‘dark art’ with some technology vendors focused on...
How to write a PR strategy for your technology brand
A PR strategy is essential for organising your PR activities and making strategic decisions about how to communicate with your target audience. There are some considerations for B2B tech companies to bear in mind when they set out to develop a PR strategy as they face...
Creative tactics that replace the press release
Why the need for new tactics? The changing face of the media, with less staffing journalists on publications and more writers and bloggers to reach out and connect with, has had an impact on the way we do PR. But while content remains king, the staple of any B2B tech...
Seven steps to creating a strategic PR plan
A strategic PR plan can help you move beyond rushed press releases and piecemeal media placements to get real results from your PR efforts. To get started, simply follow these seven steps:Step one: Set a benchmark for your strategic PR plan The first step in the...
Blu Wireless Tech PR Case Study
Home · Case Study · Blu WirelessShaping Share of Voice Blu Wireless is leading a new era of high-speed connectivity, disrupting the market with its ultra-fast and seamless 5G mmWave solutions. Specifically engineered for the world’s emerging connectivity needs, Blu...
Socura Cybersecurity PR Case Study
Home · Case Study · SocuraStand-out Cybersecurity Stories Socura is a London-based firm which works to make the digital world a safer place. Socura’s Threat Detection and Response managed service (often referred to as MDR) helps organisations detect any advancing...
What Does A PR Campaign Consist Of?
Planning on writing a couple of articles, whizzing them off to an industry magazine and thinking your PR campaign is complete? Mention PR to the uninitiated and they may just associate the word with news articles and press interviews, but there is a little bit more...
The role of personas in your B2B PR strategy
Personas – an essential element of impactful communications Effective communication is based on an in-depth understanding of your customer base. You need to know who your customers are and which channels they use to stay informed. You need to uncover their fears, pain...
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